{"id":9394,"date":"2021-12-19T13:46:30","date_gmt":"2021-12-19T10:46:30","guid":{"rendered":"https:\/\/zdmaa.com\/how-to-build-an-effective-content-strategy\/"},"modified":"2021-12-19T22:36:09","modified_gmt":"2021-12-19T19:36:09","slug":"how-to-build-an-effective-content-strategy","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/ar\/how-to-build-an-effective-content-strategy\/","title":{"rendered":"\u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0641\u0639\u0627\u0644\u0629\u061f"},"content":{"rendered":"

\u0643\u064a\u0641 \u062a\u0628\u0646\u064a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u062d\u062a\u0648\u0649 \u0641\u0639\u0627\u0644\u0629\u061f<\/span><\/span><\/p>\n

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<\/p>\n

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\u0645\u0637\u0644\u0648\u0628 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0644\u0625\u0646\u062c\u0627\u062d \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649. <\/span>\u0628\u0639\u0636 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0645\u0630\u0643\u0648\u0631\u0629 \u0623\u062f\u0646\u0627\u0647:<\/span><\/span><\/p>\n

\u062d\u062f\u062f \u0647\u062f\u0641\u0643 (\u0623\u0647\u062f\u0627\u0641\u0643):<\/span><\/span><\/strong><\/h2>\n

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\u0628\u062d\u062b \u0639\u0646 \u062c\u0645\u0647\u0648\u0631\u0643:<\/span><\/span><\/strong><\/h2>\n

\u062d\u0627\u0648\u0644 \u0623\u0646 \u062a\u0641\u0647\u0645 \u062c\u0645\u0647\u0648\u0631\u0643 \u0648\u062a\u0639\u0631\u0641 \u0639\u0644\u064a\u0647\u0645 \u0628\u0642\u062f\u0631 \u0645\u0627 \u062a\u0633\u062a\u0637\u064a\u0639. <\/span>\u0628\u0627\u062f\u0626 \u0630\u064a \u0628\u062f\u0621 \u060c \u062a\u0623\u0643\u062f \u0645\u0646 – \u0645\u0627 \u0646\u0648\u0639 \u0627\u0644\u062c\u0645\u0627\u0647\u064a\u0631 \u0627\u0644\u062a\u064a \u062a\u0628\u062d\u062b \u0639\u0646\u0647\u0627\u061f <\/span>\u062b\u0645 \u0627\u0643\u062a\u0634\u0641 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u062d\u064a\u062b \u064a\u0646\u0641\u0642 \u062c\u0645\u0647\u0648\u0631\u0643 \u0627\u0644\u0645\u0627\u0644 \u0648\u0627\u0644\u0648\u0642\u062a \u060c \u0648\u0645\u0627 \u0627\u0644\u0630\u064a \u064a\u0647\u062a\u0645\u0648\u0646 \u0628\u0647 \u060c \u0648\u0645\u0646 \u0623\u064a\u0646 \u064a\u062c\u0645\u0639\u0648\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a. <\/span>\u0627\u0639\u0645\u0644 \u0639\u0644\u0649 \u0646\u0641\u0633\u0643 \u0648\u0627\u0643\u062a\u0634\u0641 \u0637\u0631\u0642 \u0627\u0644\u0648\u0635\u0648\u0644 \u0625\u0644\u064a\u0647\u0645 \u0648\u062d\u0644 \u0645\u0634\u0643\u0644\u062a\u0647\u0645. <\/span>\u062d\u0627\u0648\u0644 \u062a\u0637\u0648\u064a\u0631 \u0645\u062d\u062a\u0648\u0649 \u062c\u0630\u0627\u0628 \u060c \u0644\u0646 \u064a\u0644\u0641\u062a \u0627\u0646\u062a\u0628\u0627\u0647 \u062c\u0645\u0647\u0648\u0631\u0643 \u0641\u062d\u0633\u0628 \u060c \u0628\u0644 \u0633\u064a\u0642\u0648\u062f\u0647\u0645 \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0634\u0631\u0627\u0621 \u0645\u0646\u062a\u062c\u0643.<\/span><\/span><\/p>\n

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\u0627\u062e\u062a\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u062a\u0648\u0632\u064a\u0639 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0648\u0623\u0646\u0634\u0626 \u062a\u0642\u0648\u064a\u0645\u064b\u0627 \u062a\u062d\u0631\u064a\u0631\u064a\u064b\u0627:<\/span><\/span><\/strong><\/h2>\n

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\u0627\u062c\u0639\u0644 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0645\u0648\u062b\u0648\u0642\u064b\u0627 \u0628\u0647 \u0648\u0627\u062d\u0633\u0628 \u0627\u0633\u062a\u062b\u0645\u0627\u0631\u0627\u062a\u0643:<\/span><\/span><\/strong><\/h2>\n

\u062d\u0627\u0648\u0644 \u0627\u0644\u0639\u0645\u0644 \u0639\u0644\u0649 \u0627\u0644\u0645\u0648\u0636\u0648\u0639\u0627\u062a \u0627\u0644\u0634\u0627\u0626\u0639\u0629 \u0645\u062b\u0644 \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u0631\u062c\u0645\u0629 \u0648\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627 \u0648\u063a\u064a\u0631 \u0630\u0644\u0643 \u0627\u0644\u0643\u062b\u064a\u0631 \u060c \u0644\u0623\u0646\u0647 \u0639\u0646\u062f\u0645\u0627 \u064a\u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0640 B2B \u060c \u0644\u0646 \u064a\u0646\u062c\u062d \u0627\u0644\u0623\u0645\u0631 \u0641\u064a \u0627\u0644\u062a\u0642\u0627\u0637 \u0627\u0644\u0636\u062c\u064a\u062c \u0641\u062d\u0633\u0628 \u060c \u0648\u0644\u0643\u0646 \u0639\u0644\u064a\u0643 \u0623\u064a\u0636\u064b\u0627 \u0627\u0644\u062a\u0631\u0643\u064a\u0632 \u0639\u0644\u0649 \u0628\u0646\u0627\u0621 \u0635\u0648\u0631\u0629 \u0630\u0627\u062a \u0645\u0635\u062f\u0627\u0642\u064a\u0629. <\/span>\u0648\u0644\u0643\u0646 \u060c \u0627\u0639\u062a\u0646\u064a \u0623\u064a\u0636\u064b\u0627 \u0628\u0627\u0644\u0645\u064a\u0632\u0627\u0646\u064a\u0629 \u060c \u0648\u062a\u062d\u062a\u0627\u062c \u0625\u0644\u0649 \u062a\u0642\u062f\u064a\u0631 \u062a\u0643\u0644\u0641\u0629 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u062a\u0643 \u0646\u0638\u0631\u064b\u0627 \u0644\u0648\u062c\u0648\u062f \u062a\u0643\u0627\u0644\u064a\u0641 \u0627\u0644\u0635\u064a\u0627\u0646\u0629 \u0648\u0627\u0644\u062a\u0642\u0627\u0639\u062f. <\/span>\u0642\u0628\u0644 \u0648\u0636\u0639 \u0627\u0644\u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u060c \u062a\u0623\u0643\u062f \u0645\u0646 \u0639\u062f\u0645 \u0646\u0641\u0627\u062f \u0645\u064a\u0632\u0627\u0646\u064a\u062a\u0643.<\/span><\/span><\/p>\n

\u0627\u0633\u062a\u0646\u062a\u0627\u062c:<\/span><\/span><\/strong><\/h2>\n

\u064a\u0645\u0643\u0646\u0646\u0627 \u0623\u0646 \u0646\u0633\u062a\u0646\u062a\u062c \u0623\u0646\u0647 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u062a\u0633\u0648\u064a\u0642 \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0635\u062d\u064a\u062d\u0629 \u060c \u0633\u062a\u062d\u0642\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0628\u0627\u0644\u062a\u0623\u0643\u064a\u062f. <\/span>\u0627\u0644\u0641\u0627\u0626\u062f\u0629 \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0647\u064a \u0623\u0646\u0647 \u064a\u0645\u0643\u0646\u0643 \u0641\u0639\u0644 \u0627\u0644\u0645\u0632\u064a\u062f \u0628\u0645\u0648\u0627\u0631\u062f \u0623\u0642\u0644. <\/span>\u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u060c \u0633\u062a\u062a\u0639\u0631\u0641 \u0639\u0644\u0649 \u0648\u0642\u062a \u0642\u0628\u0648\u0644 \u0627\u0644\u0623\u0641\u0643\u0627\u0631 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0648\u0645\u062a\u0649 \u0644\u0627 \u062a\u0642\u0628\u0644\u0647\u0627. <\/span>\u0625\u0646 \u0648\u062c\u0648\u062f \u0625\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u062c\u064a\u062f\u0629 \u0633\u064a\u0636\u0645\u0646 \u0623\u0646\u0643 – \u062a\u0642\u0648\u0645 \u0628\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0644\u0644\u062c\u0645\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u0627\u0633\u0628 \u0639\u0644\u0649 \u0627\u0644\u0646\u0638\u0627\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a \u0627\u0644\u0635\u062d\u064a\u062d. <\/span>\u0631\u0643\u0632 \u0641\u0642\u0637 \u0639\u0644\u0649 \u0645\u0647\u0645\u062a\u0643 \u060c \u0648\u0644\u0627 \u062a\u0646\u0633 \u0627\u0644\u062a\u062d\u0642\u0642 \u0645\u0646 \u0627\u0644\u0646\u062a\u0627\u0626\u062c \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0627\u062a\u0633\u0627\u0642.<\/span><\/span><\/p>\n<\/div>\n

<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

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