{"id":12518,"date":"2021-12-19T10:08:49","date_gmt":"2021-12-19T07:08:49","guid":{"rendered":"https:\/\/zdmaa.com\/seo-pricing-for-e-commerce-websites\/"},"modified":"2021-12-28T17:02:16","modified_gmt":"2021-12-28T14:02:16","slug":"seo-pricing-for-e-commerce-websites","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/es\/seo-pricing-for-e-commerce-websites\/","title":{"rendered":"Precios de SEO para sitios web de comercio electr\u00f3nico"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span class=\"\" style=\"vertical-align: inherit;\">Precios de SEO para sitios web de comercio electr\u00f3nico<\/span><\/span><\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Una de las <\/span><span style=\"vertical-align: inherit;\">grandes cosas de <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Q <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">acerca de la <\/span><span style=\"vertical-align: inherit;\">ventaja del SEO para los sitios de comercio electr\u00f3nico es que es <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">f\u00e1cil <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">trazar una <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">l\u00ednea <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">recta entre la <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">inversi\u00f3n <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">inicial <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">y el <\/span><span style=\"vertical-align: inherit;\">retorno <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">de la <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">inversi\u00f3n n <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">(ROI) <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">en t\u00e9rminos de <\/span><span style=\"vertical-align: inherit;\">d\u00f3lares reales.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En esta publicaci\u00f3n, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">exploraremos <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">algunos de los impulsores clave de los <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">precios <\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">de <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SEO <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">, as\u00ed como algunos n\u00fameros reales; <\/span><span style=\"vertical-align: inherit;\">Me doy cuenta de que esto es probablemente lo que est\u00e1 buscando si aterriza aqu\u00ed.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hay muchos factores que contribuyen a los costos de SEO para los sitios web de comercio electr\u00f3nico:<\/span><\/span><\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ingenier\u00eda del sitio<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Clasificaci\u00f3n actual y visibilidad de b\u00fasqueda<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">n\u00famero de productos<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contenido duplicado<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Plataforma de comercio electr\u00f3nico: todos tienen desaf\u00edos relacionados con el SEO<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Concurso<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Propiedad del producto: \u00bfes usted productor o distribuidor \/ distribuidor?<\/span><\/span><\/span><\/li>\n<\/ul>\n<h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cotizaciones de SEO que debe ignorar<\/span><\/span><\/span><\/h2>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Para ser honesto, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">una <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">empresa de SEO de Nueva York que promete rankings, backlinks y aumentos masivos en el tr\u00e1fico es una inversi\u00f3n realmente baja, y vale la pena pasar por alto. <\/span><span style=\"vertical-align: inherit;\">Me doy cuenta de que hay cientos de empresas que hacen esto, pero la cruda realidad es que la estrategia e implementaci\u00f3n de SEO requiere un trabajo real.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Como m\u00ednimo, el <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">SEO de comercio <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">electr\u00f3nico <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">centrado en la generaci\u00f3n de ingresos requiere lo <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">siguiente:<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"background-color: transparent; font-family: inherit; font-size: 1em; letter-spacing: 0px;\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">F <\/span><\/span><\/span><span style=\"background-color: transparent; font-family: inherit; font-size: 1em; letter-spacing: 0px;\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Devolver el contenido del producto<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Un <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">N <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&#8211; <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Optimizaci\u00f3n de la p\u00e1gina<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tu <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">descripci\u00f3n de producto elegante y detallada<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u062c <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u062a\u062d\u0633\u064a\u0646 onversion<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">los podcasts <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">mejoran la velocidad del sitio web<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfMi consejo? <\/span><span style=\"vertical-align: inherit;\">Si posee o administra un sitio de comercio electr\u00f3nico y lo toma en serio, no se arriesgue a compa\u00f1\u00edas de SEO baratas. <\/span><span style=\"vertical-align: inherit;\">Puede hacer m\u00e1s da\u00f1o que bien.<\/span><\/span><\/span><\/p>\n<h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">r <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Predicciones de costos realistas para SEO de comercio electr\u00f3nico<\/span><\/span><\/span><\/h2>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La verdad es que el esfuerzo requerido y los costos involucrados pueden variar mucho seg\u00fan el tipo de empresa de comercio electr\u00f3nico que est\u00e9 ejecutando. <\/span><span style=\"vertical-align: inherit;\">Sin embargo, hablaremos de los siguientes tipos de negocios de comercio electr\u00f3nico:<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Para darle un costo de lanzamiento realista, tambi\u00e9n haremos algunas suposiciones relacionadas con una empresa de SEO: <\/span><\/span><\/span><\/p>\n<ol>\n<li><span style=\"background-color: transparent; font-family: inherit; font-size: 1em; letter-spacing: 0px;\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Se utilizan verdaderos profesionales de SEO, contenido y desarrollo web. <\/span><\/span><\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La empresa de SEO tiene su sede en Estados Unidos.<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La empresa de SEO implementar\u00e1 su estrategia y no solo har\u00e1 recomendaciones t\u00e1cticas.<\/span><\/span><\/span><\/li>\n<\/ol>\n<h3><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Precios de SEO para el <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\">sitio web de comercio electr\u00f3nico <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">M <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">propiedad del fabricante <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Q<\/span><\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Como fabricante directo al consumidor, tiene la ventaja de poder crear contenido profundo y \u00fanico sobre su producto. <\/span><span style=\"vertical-align: inherit;\">Sin embargo, tiende a tener m\u00e1rgenes altos y un grupo de competencia peque\u00f1o. <\/span><span style=\"vertical-align: inherit;\">Eso es a menos que est\u00e9 compitiendo en un mercado masivo con docenas de otros fabricantes. <\/span><span style=\"vertical-align: inherit;\">Los grupos de productos en este escenario suelen ser menos de 100.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En los casos que se ajusten a este escenario, un presupuesto de SEO razonable que incluya todos los esfuerzos de SEO en la p\u00e1gina, incluido el contenido, la optimizaci\u00f3n de la conversi\u00f3n y la optimizaci\u00f3n en la p\u00e1gina, ser\u00eda de $ 25,000 &#8211; $ 60,000 por a\u00f1o. <\/span><span style=\"vertical-align: inherit;\">Esta gama deja espacio para el tama\u00f1o y la escala de la empresa, as\u00ed como para diferentes niveles de competencia.<\/span><\/span><\/p>\n<h3><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Precios de SEO para <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\">sitios web de comercio electr\u00f3nico <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">B2B<\/span><\/span><\/span><\/h3>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los sitios de comercio electr\u00f3nico B2B tienden a ser sitios grandes y poderosos con una competencia relativamente baja. <\/span><span style=\"vertical-align: inherit;\">La motivaci\u00f3n es que normalmente se fabrican para vender piezas de mantenimiento y servicio para equipos fabricados o consumibles que son compatibles con industrias particulares. <\/span><span style=\"vertical-align: inherit;\">Por supuesto, estas no son reglas absolutas, pero estos son los contextos en los que hemos visto un alto grado de \u00e9xito para las empresas B2B que aprovechan el comercio electr\u00f3nico.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En tales casos, debido al amplio alcance y la naturaleza t\u00e9cnica de los productos que se venden, el SEO requiere verdaderos profesionales para aprender y comprender la audiencia para la que escribir\u00e1n. <\/span><span style=\"vertical-align: inherit;\">Sin embargo, las estrategias de SEO para este tipo de sitios deber\u00edan estar en el rango de $ 30 000 a $ 80 000 por a\u00f1o.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Me doy cuenta de que estos n\u00fameros parecen altos para las empresas que no han aprovechado el SEO en el pasado. <\/span><span style=\"vertical-align: inherit;\">Si es as\u00ed, simplemente le insto a que considere el posible retorno de la inversi\u00f3n. <\/span><span style=\"vertical-align: inherit;\">La mayor\u00eda de las veces, se trata de ventas elevadas en d\u00f3lares con m\u00e1rgenes de beneficio decentes. <\/span><span style=\"vertical-align: inherit;\">Una estrategia de optimizaci\u00f3n de motores de b\u00fasqueda (SEO) que cuesta $ 50,000.00 \/ a\u00f1o puede generar ganancias muy f\u00e1cilmente.<\/span><\/span><\/span><\/p>\n<h3><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Precios de SEO para sitios de comercio electr\u00f3nico B2C<\/span><\/span><\/span><\/h3>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Esta categor\u00eda tendr\u00e1 una gama muy amplia para adaptarse a todo, desde sitios de comercio electr\u00f3nico de nicho peque\u00f1o hasta sitios grandes con miles de productos.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">No intentar\u00e9 cubrir sitios muy grandes en esta publicaci\u00f3n. <\/span><span style=\"vertical-align: inherit;\">Estos n\u00fameros pueden salirse de control simplemente por el enorme esfuerzo requerido y la oportunidad que representan.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En t\u00e9rminos generales, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">vamos a hablar de los sitios web de comercio electr\u00f3nico B2C que tienen ingresos anuales de $ 500,000 a $ 10,000,000.<\/span><\/span><\/span><\/p>\n<h4><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Peque\u00f1os sitios de comercio electr\u00f3nico<\/span><\/span><\/span><\/h4>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si los sitios de comercio electr\u00f3nico est\u00e1n en una noche realmente apretada, considerando que todos los due\u00f1os de negocios piensan que s\u00ed, las tasas de SEO podr\u00edan ser tan bajas como $ 15,000 &#8211; $ 30,000 al a\u00f1o.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La decisi\u00f3n realmente se convierte en una cuesti\u00f3n de tomar riesgos y comprometerse a comenzar. <\/span><span style=\"vertical-align: inherit;\">Esto deber\u00eda estar impulsado en parte por la experiencia comercial y en parte influenciado por los datos. <\/span><span style=\"vertical-align: inherit;\">Una buena empresa de SEO podr\u00e1 ayudarlo a evaluar la dureza de la competencia y el tama\u00f1o de la oportunidad.<\/span><\/span><\/span><\/p>\n<h4><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sitios de comercio electr\u00f3nico medianos a grandes<\/span><\/span><\/span><\/h4>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Los sitios de comercio electr\u00f3nico medianos a grandes generalmente requieren m\u00e1s fondos porque compiten con muchos competidores y, en la mayor\u00eda de los casos, venden exactamente los mismos productos que esos competidores.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En estas situaciones, la diferenciaci\u00f3n puede ser dif\u00edcil y el SEO requerir\u00e1 que se escriba m\u00e1s contenido del producto, preferiblemente im\u00e1genes y videos \u00fanicos. <\/span><span style=\"vertical-align: inherit;\">Todo esto combinado con un gran contenido educativo para que los clientes potenciales tengan un motivo para confiar en tu marca.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dicho todo esto, el SEO para sitios web de comercio electr\u00f3nico de medianas y grandes empresas requerir\u00e1 un presupuesto de $ 25,000 a $ 100,000 por a\u00f1o. <\/span><span style=\"vertical-align: inherit;\">Este es un rango amplio, lo s\u00e9, pero la verdad es que el tama\u00f1o y la escala de este tipo de sitios de comercio electr\u00f3nico pueden ser muy diferentes.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si usted es una empresa, tiene un buen sitio web y buenas tasas de conversi\u00f3n, es mucho m\u00e1s f\u00e1cil justificar un gran presupuesto de SEO porque es una suposici\u00f3n razonable de que grandes cantidades de tr\u00e1fico dirigido (que el SEO le brinda naturalmente) generar\u00e1 m\u00e1s ventas. <\/span><\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Un ultimo recordatorio<\/span><\/span><\/h2>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">No envidio a los tomadores de decisiones que tienen que adentrarse en el mundo del SEO sin una experiencia de primera mano. <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">usted <\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">es <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">alguien <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">le sugiero que base su inversi\u00f3n en el retorno esperado de la inversi\u00f3n y en la etapa comercial en la que se encuentra su sitio de comercio electr\u00f3nico.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Hay tantos enfoques, opiniones y precios diferentes para los servicios de SEO que puede resultar abrumador. <\/span><span style=\"vertical-align: inherit;\">T\u00f3mate el tiempo para conocer a los humanos que har\u00e1n tu trabajo de SEO. <\/span><span style=\"vertical-align: inherit;\">Al final del d\u00eda, un buen SEO se trata de conectarse con personas, no de algoritmos. <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Google no comprar\u00e1 sus productos, la gente los comprar\u00e1. <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Es posible que conozca y conf\u00ede en las personas que contrate para que lo ayuden a hacer esto.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00bfListo para comenzar tu estrategia de SEO a toda velocidad? <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cont\u00e1ctenos <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">para comenzar.<\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Precios de SEO para sitios web de comercio electr\u00f3nico Una de las grandes cosas de Q acerca de la ventaja del SEO para los sitios de comercio electr\u00f3nico es que es f\u00e1cil trazar una l\u00ednea recta entre la inversi\u00f3n inicial y el retorno de la inversi\u00f3n n (ROI) en t\u00e9rminos de d\u00f3lares reales. &nbsp; En &hellip;<\/p>\n","protected":false},"author":1,"featured_media":9665,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[24],"tags":[],"class_list":["post-12518","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Precios de SEO para sitios web de comercio electr\u00f3nico - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/es\/seo-pricing-for-e-commerce-websites\/\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Precios de SEO para sitios web de comercio electr\u00f3nico - zdmaa\" 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