{"id":12508,"date":"2021-12-19T10:08:49","date_gmt":"2021-12-19T07:08:49","guid":{"rendered":"https:\/\/zdmaa.com\/seo-pricing-for-e-commerce-websites\/"},"modified":"2021-12-28T17:08:18","modified_gmt":"2021-12-28T14:08:18","slug":"seo-pricing-for-e-commerce-websites","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/fr\/seo-pricing-for-e-commerce-websites\/","title":{"rendered":"Tarification SEO pour les sites e-commerce"},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span class=\"\" style=\"vertical-align: inherit;\">Tarification SEO pour les sites e-commerce<\/span><\/span><\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">L&rsquo;une des grandes choses <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Q <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">concernant l&rsquo; <\/span><span style=\"vertical-align: inherit;\">avantage du r\u00e9f\u00e9rencement pour les sites de commerce \u00e9lectronique est <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">de <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">tracer une <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ligne <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">droite entre l&rsquo; <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">investissement <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">initial <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">et le <\/span><span style=\"vertical-align: inherit;\">retour <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">sur <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">investissement <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">(ROI) <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">en termes de <\/span><span style=\"vertical-align: inherit;\">dollars r\u00e9els.<\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dans cet article, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">nous explorerons <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">certains des principaux moteurs de la <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">tarification <\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">du <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">r\u00e9f\u00e9rencement <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ainsi que des chiffres r\u00e9els\u00a0; <\/span><span style=\"vertical-align: inherit;\">Je me rends compte que c&rsquo;est probablement ce que vous cherchez si vous atterrissez ici.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">De nombreux facteurs contribuent aux co\u00fbts de r\u00e9f\u00e9rencement des sites Web de commerce \u00e9lectronique\u00a0:<\/span><\/span><\/span><\/p>\n<ul>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"1\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ing\u00e9nierie de chantier<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Classement actuel et visibilit\u00e9 de la recherche<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">nombre de produits<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contenu en double<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Plateforme de commerce \u00e9lectronique &#8211; Ils ont tous des d\u00e9fis en mati\u00e8re de r\u00e9f\u00e9rencement<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Concours<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"1\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Propri\u00e9t\u00e9 du produit &#8211; \u00cates-vous un producteur ou un distributeur\/distributeur\u00a0?<\/span><\/span><\/span><\/li>\n<\/ul>\n<h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Citations SEO que vous devriez ignorer<\/span><\/span><\/span><\/h2>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Pour \u00eatre honn\u00eate, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">une <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement de New York qui promet des classements, des backlinks et des augmentations massives du trafic est un investissement vraiment faible, et cela vaut la peine de sauter le pas. <\/span><span style=\"vertical-align: inherit;\">Je me rends compte qu&rsquo;il y a des centaines d&rsquo;entreprises qui font cela, mais la dure r\u00e9alit\u00e9 est que la strat\u00e9gie et la mise en \u0153uvre du r\u00e9f\u00e9rencement demandent un vrai travail.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Au minimum, le <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\">r\u00e9f\u00e9rencement du commerce <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00e9lectronique <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">ax\u00e9 sur la g\u00e9n\u00e9ration de revenus n\u00e9cessite les \u00e9l\u00e9ments <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">suivants\u00a0:<\/span><\/span><\/span><\/p>\n<ul>\n<li><span style=\"background-color: transparent; font-family: inherit; font-size: 1em; letter-spacing: 0px;\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">F <\/span><\/span><\/span><span style=\"background-color: transparent; font-family: inherit; font-size: 1em; letter-spacing: 0px;\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Retourner le contenu du produit<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">N <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">&#8211; <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Optimisation des pages<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"3\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Vous <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">description du produit \u00e9l\u00e9gante et d\u00e9taill\u00e9e<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00cc <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u062a\u062d\u0633\u064a\u0646 ONVERSION<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"\uf0b7\" data-font=\"Symbol\" data-listid=\"2\" aria-setsize=\"-1\" data-aria-posinset=\"4\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">les podcasts <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">am\u00e9liorent la vitesse du site Web<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Mon conseil? <\/span><span style=\"vertical-align: inherit;\">Si vous poss\u00e9dez ou g\u00e9rez un site de commerce \u00e9lectronique et que vous \u00eates s\u00e9rieux \u00e0 ce sujet, ne risquez pas les soci\u00e9t\u00e9s de r\u00e9f\u00e9rencement bon march\u00e9. <\/span><span style=\"vertical-align: inherit;\">Cela peut faire plus de mal que de bien.<\/span><\/span><\/span><\/p>\n<h2><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">r <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Des pr\u00e9visions de co\u00fbts r\u00e9alistes pour le r\u00e9f\u00e9rencement du commerce \u00e9lectronique<\/span><\/span><\/span><\/h2>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La v\u00e9rit\u00e9 est que l&rsquo;effort requis et les co\u00fbts impliqu\u00e9s peuvent varier consid\u00e9rablement en fonction du type d&rsquo;entreprise de commerce \u00e9lectronique que vous dirigez. <\/span><span style=\"vertical-align: inherit;\">Cependant, nous parlerons des types d&rsquo;entreprise de commerce \u00e9lectronique suivants\u00a0:<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Afin de vous donner un co\u00fbt de pitch r\u00e9aliste, nous ferons \u00e9galement quelques hypoth\u00e8ses en ce qui concerne une soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement\u00a0: <\/span><\/span><\/span><\/p>\n<ol>\n<li><span style=\"background-color: transparent; font-family: inherit; font-size: 1em; letter-spacing: 0px;\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">De vrais professionnels du r\u00e9f\u00e9rencement, du contenu et du d\u00e9veloppement Web sont utilis\u00e9s <\/span><\/span><\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement est situ\u00e9e aux \u00c9tats-Unis<\/span><\/span><\/span><\/li>\n<li data-leveltext=\"%1.\" data-font=\"Calibri\" data-listid=\"4\" aria-setsize=\"-1\" data-aria-posinset=\"2\" data-aria-level=\"1\"><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement mettra en \u0153uvre sa strat\u00e9gie et ne fera pas que des recommandations tactiques<\/span><\/span><\/span><\/li>\n<\/ol>\n<h3><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tarification SEO pour le <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\">site Web de commerce \u00e9lectronique <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">M <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">appartenant au fabricant <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Q<\/span><\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">En tant que fabricant s&rsquo;adressant directement aux consommateurs, vous avez l&rsquo;avantage de pouvoir cr\u00e9er un contenu approfondi et unique sur votre produit. <\/span><span style=\"vertical-align: inherit;\">Cependant, vous avez tendance \u00e0 avoir des marges \u00e9lev\u00e9es et un petit bassin de concurrents. <\/span><span style=\"vertical-align: inherit;\">C&rsquo;est \u00e0 moins que vous ne soyez en concurrence sur un march\u00e9 de masse avec des dizaines d&rsquo;autres fabricants. <\/span><span style=\"vertical-align: inherit;\">Les groupes de produits dans ce sc\u00e9nario sont g\u00e9n\u00e9ralement inf\u00e9rieurs \u00e0 100.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dans les cas qui correspondent \u00e0 ce sc\u00e9nario, un budget de r\u00e9f\u00e9rencement raisonnable qui inclut tous les efforts de r\u00e9f\u00e9rencement sur la page, y compris le contenu, l&rsquo;optimisation de la conversion et l&rsquo;optimisation sur la page, serait de 25 000 $ \u00e0 60 000 $ par an. <\/span><span style=\"vertical-align: inherit;\">Cette gamme laisse de la place \u00e0 la taille et \u00e0 l&rsquo;\u00e9chelle de l&rsquo;entreprise ainsi qu&rsquo;\u00e0 diff\u00e9rents niveaux de concurrence.<\/span><\/span><\/p>\n<h3><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tarification SEO pour les <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\">sites de commerce \u00e9lectronique <\/span><\/span><\/span><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">B2B<\/span><\/span><\/span><\/h3>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Les sites de commerce \u00e9lectronique B2B ont tendance \u00e0 \u00eatre de grands sites puissants avec une concurrence relativement faible. <\/span><span style=\"vertical-align: inherit;\">La motivation est qu&rsquo;ils sont g\u00e9n\u00e9ralement con\u00e7us pour vendre des pi\u00e8ces de maintenance et de service pour les \u00e9quipements fabriqu\u00e9s, ou des consommables compatibles avec des industries particuli\u00e8res. <\/span><span style=\"vertical-align: inherit;\">Bien s\u00fbr, ce ne sont pas des r\u00e8gles absolues mais ce sont des contextes dans lesquels nous avons vu un degr\u00e9 \u00e9lev\u00e9 de succ\u00e8s pour les entreprises B2B tirant parti du commerce \u00e9lectronique.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dans de tels cas, en raison de la vaste port\u00e9e et de la nature technique des produits vendus, le r\u00e9f\u00e9rencement n\u00e9cessite de vrais professionnels pour apprendre et comprendre le public pour lequel ils \u00e9criront. <\/span><span style=\"vertical-align: inherit;\">Cependant, les strat\u00e9gies de r\u00e9f\u00e9rencement pour ces types de sites devraient se situer entre 30 000 et 80 000 $ par an.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Je me rends compte que ces chiffres semblent \u00e9lev\u00e9s pour les entreprises qui n&rsquo;ont pas profit\u00e9 du r\u00e9f\u00e9rencement dans le pass\u00e9. <\/span><span style=\"vertical-align: inherit;\">Si tel est le cas, je vous invite simplement \u00e0 consid\u00e9rer le retour sur investissement potentiel. <\/span><span style=\"vertical-align: inherit;\">La plupart du temps, il s&rsquo;agit de ventes \u00e9lev\u00e9es avec des marges b\u00e9n\u00e9ficiaires d\u00e9centes. <\/span><span style=\"vertical-align: inherit;\">Une strat\u00e9gie d&rsquo;optimisation pour les moteurs de recherche (SEO) qui co\u00fbte 50 000 $\/an peut rapporter cela tr\u00e8s facilement.<\/span><\/span><\/span><\/p>\n<h3><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tarification SEO pour les sites de commerce \u00e9lectronique B2C<\/span><\/span><\/span><\/h3>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cette cat\u00e9gorie aura une gamme tr\u00e8s large afin de tout accueillir, des petits sites e-commerce de niche aux grands sites avec des milliers de produits.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Je n&rsquo;essaierai pas de couvrir de tr\u00e8s grands sites dans ce post. <\/span><span style=\"vertical-align: inherit;\">Ces chiffres peuvent devenir incontr\u00f4lables en raison de l&rsquo;\u00e9norme effort requis et de l&rsquo;opportunit\u00e9 qu&rsquo;ils repr\u00e9sentent.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">De mani\u00e8re g\u00e9n\u00e9rale, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">nous allons parler de sites Web de commerce \u00e9lectronique B2C qui ont un chiffre d&rsquo;affaires annuel de 500 000 $ \u00e0 10 000 000 $.<\/span><\/span><\/span><\/p>\n<h4><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Petits sites de commerce \u00e9lectronique<\/span><\/span><\/span><\/h4>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si les sites de commerce \u00e9lectronique sont sur une nuit tr\u00e8s serr\u00e9e, \u00e9tant donn\u00e9 que chaque propri\u00e9taire d&rsquo;entreprise pense qu&rsquo;ils le sont, les taux de r\u00e9f\u00e9rencement pourraient \u00eatre aussi bas que 15 000 $ &#8211; 30 000 $ par an.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">La d\u00e9cision devient vraiment une d\u00e9cision de prendre des risques et de s&rsquo;engager \u00e0 se lancer. <\/span><span style=\"vertical-align: inherit;\">Cela devrait \u00eatre en partie motiv\u00e9 par l&rsquo;exp\u00e9rience de trading et en partie influenc\u00e9 par les donn\u00e9es. <\/span><span style=\"vertical-align: inherit;\">Une bonne soci\u00e9t\u00e9 de r\u00e9f\u00e9rencement sera en mesure de vous aider \u00e0 \u00e9valuer la duret\u00e9 de la concurrence et la taille de l&rsquo;opportunit\u00e9.<\/span><\/span><\/span><\/p>\n<h4><span lang=\"EN-US\" xml:lang=\"EN-US\" data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Moyens et grands sites de commerce \u00e9lectronique<\/span><\/span><\/span><\/h4>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Les sites de commerce \u00e9lectronique de taille moyenne \u00e0 grande n\u00e9cessitent g\u00e9n\u00e9ralement plus de financement car ils se heurtent \u00e0 de nombreux concurrents et vendent dans la plupart des cas exactement les m\u00eames produits que ces concurrents.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Dans ces situations, la diff\u00e9renciation peut \u00eatre difficile et le r\u00e9f\u00e9rencement n\u00e9cessitera la r\u00e9daction de plus de contenu de produit, de pr\u00e9f\u00e9rence des images et des vid\u00e9os uniques. <\/span><span style=\"vertical-align: inherit;\">Tout cela combin\u00e9 \u00e0 un excellent contenu \u00e9ducatif afin que les clients potentiels aient une raison de faire confiance \u00e0 votre marque.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cela dit, le r\u00e9f\u00e9rencement pour les sites Web de commerce \u00e9lectronique de moyenne \u00e0 grande entreprise n\u00e9cessitera un budget de 25 000 \u00e0 100 000 $ par an. <\/span><span style=\"vertical-align: inherit;\">C&rsquo;est un large \u00e9ventail, je le sais, mais la v\u00e9rit\u00e9 est que la taille et l&rsquo;\u00e9chelle de ces types de sites de commerce \u00e9lectronique peuvent \u00eatre tr\u00e8s diff\u00e9rentes.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si vous \u00eates une entreprise, avez un bon site Web et de bons taux de conversion, il est beaucoup plus facile de justifier un gros budget SEO car il est raisonnable de supposer que de plus grandes quantit\u00e9s de trafic cibl\u00e9 (que le r\u00e9f\u00e9rencement vous apporte naturellement) entra\u00eeneront plus de ventes. <\/span><\/span><\/span><\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Un dernier rappel<\/span><\/span><\/h2>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Je n&rsquo;envie pas les d\u00e9cideurs qui doivent se plonger dans le monde du r\u00e9f\u00e9rencement sans exp\u00e9rience de premi\u00e8re main. <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Si c&rsquo;est <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">quelqu&rsquo;un que <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">vous \u00eates, <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">je vous sugg\u00e8re de baser votre investissement sur le retour sur investissement attendu et le stade d&rsquo;activit\u00e9 de votre site de commerce \u00e9lectronique.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Il existe tellement d&rsquo;approches, d&rsquo;opinions et de prix diff\u00e9rents pour les services de r\u00e9f\u00e9rencement que cela peut \u00eatre \u00e9crasant. <\/span><span style=\"vertical-align: inherit;\">Prenez le temps de faire connaissance avec les humains qui feront votre travail de r\u00e9f\u00e9rencement. <\/span><span style=\"vertical-align: inherit;\">En fin de compte, un bon r\u00e9f\u00e9rencement consiste \u00e0 se connecter avec les gens, pas avec des algorithmes. <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Google n&rsquo;ach\u00e8tera pas vos produits, les gens les ach\u00e8teront. <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Vous connaissez peut-\u00eatre et faites confiance aux personnes que vous embauchez pour vous aider \u00e0 le faire.<\/span><\/span><\/span><\/p>\n<p><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Pr\u00eat \u00e0 d\u00e9marrer votre strat\u00e9gie de r\u00e9f\u00e9rencement \u00e0 la vitesse sup\u00e9rieure ? <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contactez-nous <\/span><\/span><\/span><span data-contrast=\"none\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">pour commencer.<\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Tarification SEO pour les sites e-commerce L&rsquo;une des grandes choses Q concernant l&rsquo; avantage du r\u00e9f\u00e9rencement pour les sites de commerce \u00e9lectronique est de tracer une ligne droite entre l&rsquo; investissement initial et le retour sur investissement (ROI) en termes de dollars r\u00e9els. &nbsp; Dans cet article, nous explorerons certains des principaux moteurs de la &hellip;<\/p>\n","protected":false},"author":1,"featured_media":9655,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-12508","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tarification SEO pour les sites e-commerce - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/fr\/seo-pricing-for-e-commerce-websites\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Tarification SEO pour les sites e-commerce - zdmaa\" \/>\n<meta property=\"og:description\" content=\"Tarification SEO pour les sites e-commerce L&rsquo;une des grandes choses Q concernant l&rsquo; avantage du r\u00e9f\u00e9rencement pour les sites de commerce \u00e9lectronique est de tracer une ligne droite entre l&rsquo; investissement initial et le retour sur investissement (ROI) en termes de dollars r\u00e9els. &nbsp; Dans cet article, nous explorerons certains des principaux moteurs de la &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zdmaa.com\/fr\/seo-pricing-for-e-commerce-websites\/\" \/>\n<meta property=\"og:site_name\" content=\"zdmaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-19T07:08:49+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-28T14:08:18+00:00\" \/>\n<meta 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