{"id":12663,"date":"2021-12-19T09:56:02","date_gmt":"2021-12-19T06:56:02","guid":{"rendered":"https:\/\/zdmaa.com\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/"},"modified":"2021-12-28T22:47:31","modified_gmt":"2021-12-28T19:47:31","slug":"compare-seo-vs-advertising-costs-including-radio-tv-and-billboards","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/","title":{"rendered":"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&rsquo;affichage."},"content":{"rendered":"<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span class=\"\" style=\"vertical-align: inherit;\">Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&rsquo;affichage.<\/span><\/span><\/span><\/span><\/p>\n<div id=\"hs_cos_wrapper_post_body\">\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">L&rsquo;optimisation des moteurs de recherche est l&rsquo;une des formes de publicit\u00e9 les plus abordables et produit un retour sur investissement (ROI) exceptionnellement \u00e9lev\u00e9. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le graphique ci-dessous regroupe les co\u00fbts publicitaires de base pour vous fournir une comparaison du co\u00fbt total d&rsquo;une campagne d&rsquo;optimisation des moteurs de recherche. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Vous pouvez facilement voir que le r\u00e9f\u00e9rencement, bien que n&rsquo;\u00e9tant pas toujours la forme de marketing la moins ch\u00e8re, est souvent la plus efficace, vous offrant un co\u00fbt par conversion bien inf\u00e9rieur \u00e0 celui des autres formats d&rsquo;annonces.<\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Autres consid\u00e9rations lors de la comparaison du r\u00e9f\u00e9rencement par rapport \u00e0 la publicit\u00e9 traditionnelle. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Le r\u00e9f\u00e9rencement fonctionne pour vous lorsque des clients potentiels recherchent vos produits et services 24h\/24 et 7j\/7. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Par exemple, les publicit\u00e9s sur panneaux d&rsquo;affichage fonctionnent bien si vous obtenez la bonne visibilit\u00e9 en cas de besoin. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cela ne rentre pas tout \u00e0 fait dans le tableau de comparaison des co\u00fbts publicitaires, mais c&rsquo;est quelque chose que vous devriez consid\u00e9rer.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Voici une excellente vid\u00e9o montrant combien les annonceurs paient pour faire passer leur message aux gens. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Nous pensons que vous conviendrez que le r\u00e9f\u00e9rencement offre un bien meilleur retour sur investissement que les alternatives populaires \u00e0 la publicit\u00e9 traditionnelle.<\/span><\/span><\/span><\/span><\/p>\n<div class=\"hs-embed-wrapper\" style=\"position: relative; overflow: hidden; width: 100%; height: auto; padding: 0; max-width: 560px; max-height: 315px; min-width: 256px; display: block; margin: auto;\" data-service=\"youtube\" data-responsive=\"true\">\n<div class=\"hs-embed-content-wrapper\"><\/div>\n<\/div>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Il ne fait aucun doute que l&rsquo;optimisation des moteurs de recherche, lorsqu&rsquo;elle est bien faite, n\u00e9cessite un peu plus d&rsquo;efforts que la publicit\u00e9 traditionnelle. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">L&rsquo;achat d&rsquo;un panneau d&rsquo;affichage n\u00e9cessite par exemple un peu plus qu&rsquo;un peu d&rsquo;argent et la signature d&rsquo;un contrat. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Certes, la publicit\u00e9 \u00e0 la radio et \u00e0 la t\u00e9l\u00e9vision demande plus d&rsquo;efforts car il faut cr\u00e9er un message plus cr\u00e9atif. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Il faut du temps au r\u00e9f\u00e9rencement pour trouver les bons sujets de contenu, r\u00e9diger ce contenu et l&rsquo;afficher sur votre site Web de mani\u00e8re utilisable, rapide et coh\u00e9rente. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Cela n\u00e9cessitera probablement des efforts de la part de votre \u00e9quipe et de l&rsquo;agence de r\u00e9f\u00e9rencement.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Notre point de vue dans cet article ne signifie pas qu&rsquo;une entreprise saine ne devrait pas utiliser un bon mix marketing, tout comme nous l&rsquo;a appris 101 Le\u00e7ons de marketing <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">. Les publicit\u00e9s traditionnelles fonctionnent d\u00e9finitivement. <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Nous voulons simplement nous assurer que nous aidons notre public \u00e0 comparer les co\u00fbts de r\u00e9f\u00e9rencement et de publicit\u00e9 afin que vous ayez la possibilit\u00e9 de tirer le meilleur parti de votre budget publicitaire.\u00a0<\/span><\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Besoin d&rsquo;aide pour tirer le meilleur parti de votre budget marketing en profitant du r\u00e9f\u00e9rencement\u00a0? <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Contactez-nous aujourd&rsquo;hui.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&rsquo;affichage. L&rsquo;optimisation des moteurs de recherche est l&rsquo;une des formes de publicit\u00e9 les plus abordables et produit un retour sur investissement (ROI) exceptionnellement \u00e9lev\u00e9. Le graphique ci-dessous regroupe les co\u00fbts publicitaires de base pour vous fournir une comparaison du &hellip;<\/p>\n","protected":false},"author":1,"featured_media":9583,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-12663","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&#039;affichage. - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&#039;affichage. - zdmaa\" \/>\n<meta property=\"og:description\" content=\"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&rsquo;affichage. L&rsquo;optimisation des moteurs de recherche est l&rsquo;une des formes de publicit\u00e9 les plus abordables et produit un retour sur investissement (ROI) exceptionnellement \u00e9lev\u00e9. Le graphique ci-dessous regroupe les co\u00fbts publicitaires de base pour vous fournir une comparaison du &hellip;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/\" \/>\n<meta property=\"og:site_name\" content=\"zdmaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-19T06:56:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-28T19:47:31+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"426\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/\",\"url\":\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/\",\"name\":\"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d'affichage. - zdmaa\",\"isPartOf\":{\"@id\":\"https:\/\/zdmaa.com\/fr\/ro\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg\",\"datePublished\":\"2021-12-19T06:56:02+00:00\",\"dateModified\":\"2021-12-28T19:47:31+00:00\",\"author\":{\"@id\":\"https:\/\/zdmaa.com\/fr\/ro\/#\/schema\/person\/8aad4cf5d562d4ca835487f6149853e3\"},\"breadcrumb\":{\"@id\":\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#breadcrumb\"},\"inLanguage\":\"fr-FR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#primaryimage\",\"url\":\"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg\",\"contentUrl\":\"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg\",\"width\":640,\"height\":426,\"caption\":\"Compare SEO vs Advertising Costs including radio, tv and billboards.\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\",\"item\":\"https:\/\/zdmaa.com\/fr\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&rsquo;affichage.\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/zdmaa.com\/fr\/ro\/#website\",\"url\":\"https:\/\/zdmaa.com\/fr\/ro\/\",\"name\":\"zdmaa\",\"description\":\"zdmaa\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/zdmaa.com\/fr\/ro\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"fr-FR\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/zdmaa.com\/fr\/ro\/#\/schema\/person\/8aad4cf5d562d4ca835487f6149853e3\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"fr-FR\",\"@id\":\"https:\/\/zdmaa.com\/fr\/ro\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/zdmaa.com\/wp-content\/litespeed\/avatar\/dff6d89ac221c1aaf9366bf5b4cd32de.jpg?ver=1775954700\",\"contentUrl\":\"https:\/\/zdmaa.com\/wp-content\/litespeed\/avatar\/dff6d89ac221c1aaf9366bf5b4cd32de.jpg?ver=1775954700\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/zdmaa.com\"],\"url\":\"https:\/\/zdmaa.com\/fr\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d'affichage. - zdmaa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/","og_locale":"fr_FR","og_type":"article","og_title":"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d'affichage. - zdmaa","og_description":"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&rsquo;affichage. L&rsquo;optimisation des moteurs de recherche est l&rsquo;une des formes de publicit\u00e9 les plus abordables et produit un retour sur investissement (ROI) exceptionnellement \u00e9lev\u00e9. Le graphique ci-dessous regroupe les co\u00fbts publicitaires de base pour vous fournir une comparaison du &hellip;","og_url":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/","og_site_name":"zdmaa","article_published_time":"2021-12-19T06:56:02+00:00","article_modified_time":"2021-12-28T19:47:31+00:00","og_image":[{"width":640,"height":426,"url":"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"\u00c9crit par":"admin","Dur\u00e9e de lecture estim\u00e9e":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/","url":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/","name":"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d'affichage. - zdmaa","isPartOf":{"@id":"https:\/\/zdmaa.com\/fr\/ro\/#website"},"primaryImageOfPage":{"@id":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#primaryimage"},"image":{"@id":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#primaryimage"},"thumbnailUrl":"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg","datePublished":"2021-12-19T06:56:02+00:00","dateModified":"2021-12-28T19:47:31+00:00","author":{"@id":"https:\/\/zdmaa.com\/fr\/ro\/#\/schema\/person\/8aad4cf5d562d4ca835487f6149853e3"},"breadcrumb":{"@id":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#breadcrumb"},"inLanguage":"fr-FR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/"]}]},{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#primaryimage","url":"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg","contentUrl":"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Compare-SEO-vs-Advertising-Costs-including-radio-tv-and-billboards..jpg","width":640,"height":426,"caption":"Compare SEO vs Advertising Costs including radio, tv and billboards."},{"@type":"BreadcrumbList","@id":"https:\/\/zdmaa.com\/fr\/compare-seo-vs-advertising-costs-including-radio-tv-and-billboards\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"\u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629","item":"https:\/\/zdmaa.com\/fr\/"},{"@type":"ListItem","position":2,"name":"Comparez le r\u00e9f\u00e9rencement aux co\u00fbts de publicit\u00e9, y compris la radio, la t\u00e9l\u00e9vision et les panneaux d&rsquo;affichage."}]},{"@type":"WebSite","@id":"https:\/\/zdmaa.com\/fr\/ro\/#website","url":"https:\/\/zdmaa.com\/fr\/ro\/","name":"zdmaa","description":"zdmaa","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/zdmaa.com\/fr\/ro\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"fr-FR"},{"@type":"Person","@id":"https:\/\/zdmaa.com\/fr\/ro\/#\/schema\/person\/8aad4cf5d562d4ca835487f6149853e3","name":"admin","image":{"@type":"ImageObject","inLanguage":"fr-FR","@id":"https:\/\/zdmaa.com\/fr\/ro\/#\/schema\/person\/image\/","url":"https:\/\/zdmaa.com\/wp-content\/litespeed\/avatar\/dff6d89ac221c1aaf9366bf5b4cd32de.jpg?ver=1775954700","contentUrl":"https:\/\/zdmaa.com\/wp-content\/litespeed\/avatar\/dff6d89ac221c1aaf9366bf5b4cd32de.jpg?ver=1775954700","caption":"admin"},"sameAs":["https:\/\/zdmaa.com"],"url":"https:\/\/zdmaa.com\/fr\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/posts\/12663","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/comments?post=12663"}],"version-history":[{"count":2,"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/posts\/12663\/revisions"}],"predecessor-version":[{"id":12679,"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/posts\/12663\/revisions\/12679"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/media\/9583"}],"wp:attachment":[{"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/media?parent=12663"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/categories?post=12663"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/zdmaa.com\/fr\/wp-json\/wp\/v2\/tags?post=12663"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}