{"id":12810,"date":"2021-12-19T09:32:40","date_gmt":"2021-12-19T06:32:40","guid":{"rendered":"https:\/\/zdmaa.com\/help-and-faq-page-best-practices-help-that-is-actually-helpful\/"},"modified":"2021-12-29T12:53:54","modified_gmt":"2021-12-29T09:53:54","slug":"help-and-faq-page-best-practices-help-that-is-actually-helpful","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/fr\/help-and-faq-page-best-practices-help-that-is-actually-helpful\/","title":{"rendered":"Meilleures pratiques de la page d’aide et de FAQ\u00a0: aide vraiment utile"},"content":{"rendered":"

Meilleures pratiques de la page d’aide et de FAQ\u00a0: aide vraiment utile<\/span><\/span><\/span><\/span><\/p>\n

\n

Selon la nature de votre site, l’aide et les questions fr\u00e9quemment pos\u00e9es (FAQ) peuvent s’\u00e9tendre sur quelques pages ou plusieurs pages. <\/span><\/span><\/span>La cr\u00e9ation de ces sections de votre site peut grandement am\u00e9liorer l’exp\u00e9rience d’un visiteur avec votre site Web. <\/span><\/span><\/span>Ces pages sont souvent recherch\u00e9es par les acheteurs \u00e0 la recherche d’informations suppl\u00e9mentaires pour les aider \u00e0 se sentir en confiance avec leur achat.<\/span><\/span><\/span><\/span><\/p>\n

Des pages de FAQ et d’aide compl\u00e8tes peuvent souvent r\u00e9duire la confusion des visiteurs, r\u00e9duire la r\u00e9p\u00e9tition des appels d’assistance et cr\u00e9er des taux de conversion plus \u00e9lev\u00e9s, car de plus en plus d’acheteurs se sentent satisfaits et confiants que vous pouvez r\u00e9pondre \u00e0 leurs besoins.<\/span><\/span><\/span><\/span><\/p>\n

 <\/p>\n

Z\u00e9ro dans les besoins des visiteurs<\/span><\/span><\/span><\/span><\/h2>\n

L’aspect le plus important des pages d’aide et de FAQ est que vous r\u00e9pondez aux questions que vos visiteurs posent r\u00e9ellement, pas seulement \u00e0 celles que vous voulez qu’ils posent. <\/span><\/span><\/span>Parlez avec le service client et les ventes pour savoir quelles sont ces questions et revenez fr\u00e9quemment. <\/span><\/span><\/span>Vous voulez vous assurer de ne manquer aucune nouvelle question ou probl\u00e8me auquel vos clients sont confront\u00e9s.<\/span><\/span><\/span><\/span><\/p>\n

Une fois que vous saurez quelles questions les clients posent et pour quoi ils ont besoin d’aide, vous voudrez vous assurer que les pages d’aide et de FAQ couvrent de mani\u00e8re exhaustive ces probl\u00e8mes.<\/span><\/span><\/span><\/span><\/p>\n

les meilleures pratiques<\/span><\/span><\/span><\/span><\/h2>\n

Voici quelques conseils suppl\u00e9mentaires pour rendre les pages d’aide et de FAQ aussi utiles et utilisables que possible\u00a0:<\/span><\/span><\/span><\/span><\/p>\n

    \n
  1. Les pages d’aide ne se limitent pas aux questions fr\u00e9quemment pos\u00e9es (FAQ). <\/span><\/span><\/span><\/span><\/strong>Fournissez des liens vers d’autres ressources utiles, notamment\u00a0:<\/span><\/span><\/span><\/span>\n
      \n
    • Manuels d’utilisation<\/span><\/span><\/span><\/span><\/li>\n
    • donn\u00e9es de l’appelant<\/span><\/span><\/span><\/span><\/li>\n
    • Support produit<\/span><\/span><\/span><\/span><\/li>\n
    • T\u00e9l\u00e9chargements de l’assistance client<\/span><\/span><\/span><\/span><\/li>\n
    • Forums clients<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n
    • Autorisez les visiteurs \u00e0 utiliser la fonction de recherche de votre site pour rechercher exclusivement des pages d’aide et de FAQ. <\/span><\/span><\/span><\/span><\/strong>Si les informations demand\u00e9es ne peuvent pas \u00eatre trouv\u00e9es dans les sections Aide ou FAQ, la recherche devrait donner plus de r\u00e9sultats que le reste du site.<\/span><\/span><\/span><\/span><\/li>\n
    • Rendez les sections d’aide faciles \u00e0 imprimer. <\/span><\/span><\/span><\/span><\/strong>Les visiteurs impriment souvent les r\u00e9ponses \u00e0 leurs questions pour les montrer aux autres d\u00e9cideurs. <\/span><\/span><\/span>Avoir des pages faciles \u00e0 imprimer est b\u00e9n\u00e9fique pour vous et vos visiteurs.<\/span><\/span><\/span><\/span><\/span><\/li>\n
    • \u00c9vitez le marketing. <\/span><\/span><\/span><\/span><\/strong>Les pages Aide et FAQ ne doivent contenir aucun mat\u00e9riel de marketing ou de vente. <\/span><\/span><\/span>Ces pages sont l\u00e0 simplement pour diriger vos visiteurs vers les r\u00e9ponses qu’ils recherchent. <\/span><\/span><\/span>Tenez-vous en \u00e0 l’essentiel.<\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n

      Aide et renvoi<\/span><\/span><\/span><\/span><\/h2>\n

      Les pages d’aide et de FAQ peuvent \u00eatre importantes pour votre processus de conversion. <\/span><\/span><\/span>Mieux votre site r\u00e9pond aux questions et probl\u00e8mes des visiteurs, plus il est susceptible d’acqu\u00e9rir et de fid\u00e9liser des clients \u00e0 long terme, tout en r\u00e9duisant la pression sur vos \u00e9quipes de vente et de service client.<\/span><\/span><\/span><\/span><\/p>\n

      \n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Meilleures pratiques de la page d’aide et de FAQ\u00a0: aide vraiment utile Selon la nature de votre site, l’aide et les questions fr\u00e9quemment pos\u00e9es (FAQ) peuvent s’\u00e9tendre sur quelques pages ou plusieurs pages. La cr\u00e9ation de ces sections de votre site peut grandement am\u00e9liorer l’exp\u00e9rience d’un visiteur avec votre site Web. Ces pages sont souvent …<\/p>\n","protected":false},"author":1,"featured_media":9511,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[17],"tags":[],"class_list":["post-12810","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-non-classifiee"],"yoast_head":"\nMeilleures pratiques de la page d'aide et de FAQ\u00a0: aide vraiment utile - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/fr\/help-and-faq-page-best-practices-help-that-is-actually-helpful\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Meilleures pratiques de la page d'aide et de FAQ\u00a0: aide vraiment utile - zdmaa\" \/>\n<meta property=\"og:description\" content=\"Meilleures pratiques de la page d’aide et de FAQ\u00a0: aide vraiment utile Selon la nature de votre site, l’aide et les questions fr\u00e9quemment pos\u00e9es (FAQ) peuvent s’\u00e9tendre sur quelques pages ou plusieurs pages. 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