{"id":10420,"date":"2021-12-19T23:55:36","date_gmt":"2021-12-19T20:55:36","guid":{"rendered":"https:\/\/zdmaa.com\/the-importance-of-having-the-right-media-placement-strategy-for-your-brand\/"},"modified":"2021-12-21T13:34:49","modified_gmt":"2021-12-21T10:34:49","slug":"the-importance-of-having-the-right-media-placement-strategy-for-your-brand","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/the-importance-of-having-the-right-media-placement-strategy-for-your-brand\/","title":{"rendered":"Medyadaki ba\u011flant\u0131lar (medya yerle\u015fimleri) i\u00e7in reklam projesinin tematik zirvesi SEO ve PR (halkla ili\u015fkiler) birlikte \u00e7al\u0131\u015f\u0131r"},"content":{"rendered":"<p>&nbsp;<\/p>\n<div>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span class=\"\" style=\"vertical-align: inherit;\">Medyadaki ba\u011flant\u0131lar (medya yerle\u015fimleri) i\u00e7in reklam projesinin tematik zirvesi SEO ve PR (halkla ili\u015fkiler) birlikte \u00e7al\u0131\u015f\u0131r. <\/span><span style=\"vertical-align: inherit;\">M\u00fc\u015fteri sayfas\u0131, b\u00fcy\u00fck bir pazarda an\u0131nda reklam ba\u015far\u0131s\u0131 elde etmenin yan\u0131 s\u0131ra, g\u00fcvenilir bir web sitesine ba\u011flant\u0131 vererek SEO&#8217;yu art\u0131r\u0131r.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Reklam ve pazarlaman\u0131n birbirini tamamlay\u0131p tamamlamad\u0131\u011f\u0131 ve hatta bu disiplinlerden birinin di\u011ferinin \u00fczerine &#8220;g\u00f6nderdi\u011fi&#8221; hakk\u0131nda \u00e7ok \u015fey yaz\u0131ld\u0131. <\/span><span style=\"vertical-align: inherit;\">Bir \u00f6nceki yaz\u0131da da belirtti\u011fimiz gibi tart\u0131\u015fma reklam taraf\u0131 ve SEO sayfas\u0131 kapsam\u0131nda ele al\u0131nd\u0131.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bence devam eden \u00fc\u00e7 \u015fey var:<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SEO&#8217;lar, PR tekniklerini i\u015flerinin bir par\u00e7as\u0131 olarak nas\u0131l kullanacaklar\u0131n\u0131 \u00f6\u011frenirler.<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">SEO ve Halkla \u0130li\u015fkiler ekipleri, i\u015fbirli\u011fi kampanyalar\u0131nda bireysel becerilerini birle\u015ftirir.<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bu e\u011filimlerin her biri, editoryal ba\u011flant\u0131lar kazanma potansiyeline sahiptir. <\/span><span style=\"vertical-align: inherit;\">Ancak, her g\u00fcn g\u00f6r\u00fcnseler de bu ba\u011flant\u0131lar\u0131 almak kolay de\u011fildir.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bu y\u00fczden, ba\u015fl\u0131ca haber sayfalar\u0131ndan, New York Times, BBC, Washington Post ve Guardian&#8217;dan al\u0131nan editoryal ba\u011flant\u0131lara sahip 10 makale \u00f6rne\u011fine bakt\u0131m. <\/span><span style=\"vertical-align: inherit;\">Bu makaleler, farkl\u0131 sayfalara toplam 20 harici ba\u011flant\u0131 i\u00e7eriyordu.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Majestic Toolkit, SEO ve Halkla \u0130li\u015fkiler uzmanlar\u0131na hangi bilgileri sa\u011flayabilir? <\/span><span style=\"vertical-align: inherit;\">Ke\u015ffetmek i\u00e7in g\u00f6m\u00fcl\u00fc d\u0131\u015f ba\u011flant\u0131lar i\u00e7eren bir grup makaleyi analiz ettikten sonra, baz\u0131 de\u011ferli sonu\u00e7lar \u00e7\u0131karabildim ve daha fazla bilgi sa\u011flayacak bir ara\u015ft\u0131rma \u00f6nerebildim.<\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. B\u00fcy\u00fck medya b\u00fcy\u00fck \u015firketleri k\u00fc\u00e7\u00fck \u015firketlere mi tercih ediyor?<\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">GoodNoon medya yerle\u015fimleri <\/span><\/span><\/span><span style=\"vertical-align: inherit;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">gibi \u00f6nemli bir portalda <\/span><\/span><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\">medyada <\/span><\/span><\/span><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">yer almak, asl\u0131nda \u00e7ok b\u00fcy\u00fck bir i\u015f, yani halkla ili\u015fkiler uygulayan deneyimsiz insanlar, imkanlar\u0131n\u0131n \u00f6tesinde d\u00fc\u015f\u00fcnebilirler. <\/span><span style=\"vertical-align: inherit;\">Bu nedenle, bunu dikkate alm\u0131yorlar.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ancak bu do\u011fru de\u011fil, bir acemi bile medyada yer alabilir.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Makale \u00f6rneklerimizde g\u00f6r\u00fcnen 20 web sayfas\u0131n\u0131 al\u0131p Toplu Geri Ba\u011flant\u0131lar arac\u0131na g\u00f6nderdim. <\/span><span style=\"vertical-align: inherit;\">Bu, bir\u00e7ok k\u00fc\u00e7\u00fck i\u015fletmenin ve yeni i\u015fletmenin ortaya \u00e7\u0131kt\u0131\u011f\u0131n\u0131 g\u00f6sterdi ve sayfalar\u0131n %52&#8217;sinde 500&#8217;den az referans alan\u0131 vard\u0131: a<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Forbes&#8217;a g\u00f6re, haber almak i\u00e7in \u00e7ok gen\u00e7 olduklar\u0131n\u0131 varsaymamal\u0131y\u0131z, devam edin ve bir gazetecilik ilgisinin ba\u015fka herhangi bir \u015fey kadar \u00e7ok olas\u0131l\u0131\u011f\u0131 varsa arg\u00fcmanlar\u0131n\u0131 ortaya koyun.<\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Birden fazla editoryal ba\u011flant\u0131 i\u00e7eren tek makaleler<\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ayr\u0131ca birden fazla ba\u011flant\u0131n\u0131n g\u00f6r\u00fcnd\u00fc\u011f\u00fc makale \u00f6rnekleri buldum, bir New York Times makalesi 9 harici ba\u011flant\u0131 i\u00e7eriyordu.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Gazeteciler haberlerinde dengeli olmak isterler ve bir bas\u0131n a\u00e7\u0131klamas\u0131 dikkatlerini \u00e7ekerse, makalelerine dahil etmek istedikleri rakipleri bulmak i\u00e7in Google&#8217;da arama yapmalar\u0131 \u00e7ok olas\u0131d\u0131r.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bundan al\u0131nacak derslerden biri, gazetecilerin yapabilece\u011fi aramalar\u0131 hayal etmek ve buna g\u00f6re optimize etmektir.<\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">3. Backlink analizi, d\u00fczenleme ba\u011flam\u0131n\u0131 ortaya \u00e7\u0131kar\u0131r<\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Halkla ili\u015fkiler personeli i\u00e7in ba\u011flant\u0131 analizinin en b\u00fcy\u00fck avantajlar\u0131ndan biri, ba\u011flant\u0131y\u0131 ve dolay\u0131s\u0131yla kapsam\u0131 kendi ba\u011flam\u0131nda g\u00f6rme yetene\u011fidir. <\/span><span style=\"vertical-align: inherit;\">Ba\u011flant\u0131 analiti\u011fi, ba\u011flant\u0131n\u0131n bulundu\u011fu sayfaya ve y\u00f6nlendirildi\u011fi sayfaya benzersiz eri\u015fim sa\u011flar.<\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">4. &#8220;Haber olan konularda&#8221; filtreleme yapmak, rakiplerin stratejisini ortaya \u00e7\u0131kar\u0131r<\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">PR korelasyon analizinin bir ba\u015fka harika \u00f6zelli\u011fi de &#8220;Haberler&#8221; konular\u0131n\u0131 filtreleme yetene\u011fidir. Bu ekran g\u00f6r\u00fcnt\u00fcs\u00fc iFixit Analizinden al\u0131nm\u0131\u015ft\u0131r. <\/span><span style=\"vertical-align: inherit;\">com &#8211; Site Gezgini sayfas\u0131na girdiniz. <\/span><span style=\"vertical-align: inherit;\">Nitelikler sekmesine t\u0131klay\u0131n.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Haberleri filtrelerken, bu analiz rekabet etkinli\u011finin harika bir resmini sunar ve \u00e7al\u0131\u015fmas\u0131 m\u00fckemmel bir anlay\u0131\u015f sa\u011flar.<\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">5. Clique Hunter ile Ortaya \u00c7\u0131kan Ek Mod Yerle\u015ftirme G\u00f6r\u00fcn\u00fcmleri<\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00c7ok say\u0131da editoryal ba\u011flant\u0131ya sahip bilgilendirici makaleler, yeni f\u0131rsatlar bulmak i\u00e7in kullan\u0131labilir. <\/span><span style=\"vertical-align: inherit;\">G\u00f6r\u00fcnen web sayfalar\u0131, tan\u0131m gere\u011fi ayn\u0131 i\u015fletmededir ve reklam aramas\u0131na dinamik olarak m\u00fcdahale etmektedir. <\/span><span style=\"vertical-align: inherit;\">Bu y\u00fczden onlar\u0131 Clique Hunter widget&#8217;\u0131na girmek, size daha fazla medya kapsam\u0131 ve f\u0131rsat sunacak!<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bu, se\u00e7ilen medyan\u0131n editoryal ba\u011flant\u0131lar sa\u011flamaya istekli oldu\u011funu bilmenin ek avantaj\u0131yla birlikte yeni medya yay\u0131nc\u0131l\u0131k f\u0131rsatlar\u0131n\u0131 araman\u0131n iyi bir yoludur.<\/span><\/span><\/span><\/p>\n<h3><b><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">6. Konu analizi, \u00f6zel yay\u0131nlar i\u00e7in f\u0131rsatlar \u00f6nerir<\/span><\/span><\/b><\/h3>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Son olarak, konunun analizi, ke\u015ffedilmemi\u015f olabilecek ni\u015f yay\u0131nlar i\u00e7in bir\u00e7ok f\u0131rsata i\u015faret edebilir.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Son olarak, birka\u00e7 ba\u011flant\u0131 i\u00e7eren iki makaleye bakal\u0131m. <\/span><span style=\"vertical-align: inherit;\">T\u0131klay\u0131n ve bu makaleye bak\u0131n.<\/span><\/span><\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sizce bu ba\u011flant\u0131lar oraya nas\u0131l ula\u015ft\u0131?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sizce gazeteci neyi ba\u015farmaya \u00e7al\u0131\u015f\u0131yordu?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Gazetecinin dikkatini \u00e7ekmek i\u00e7in ne yapacaks\u0131n\u0131z?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sizce makalenin arkas\u0131ndaki ana etki kimdi?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">T\u00fcm bu editoryal ba\u011flant\u0131lar\u0131n nas\u0131l g\u00f6r\u00fcnd\u00fc\u011f\u00fcn\u00fc d\u00fc\u015f\u00fcn\u00fcyorsunuz?<\/span><\/span><\/span><\/li>\n<li style=\"font-weight: 400;\"><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Gazetecinin deneyimi hangi anlamda farkl\u0131yd\u0131?<\/span><\/span><\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bu sorular\u0131n cevab\u0131 belli bir \u015fekilde ba\u015fgazeteci ve edit\u00f6r ve bu yaz\u0131lar\u0131n hayata ge\u00e7mesine yard\u0131mc\u0131 olan \u015firketler i\u00e7inde verilecektir.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bu makalenin ikinci b\u00f6l\u00fcm\u00fcnde, bu sorular\u0131 analiz edece\u011fim, ayr\u0131ca kulland\u0131\u011f\u0131m\u0131z di\u011fer sekiz makaleyi ortaya \u00e7\u0131karaca\u011f\u0131m ve editoryal ba\u011flant\u0131 alma \u015fans\u0131m\u0131z\u0131 art\u0131rmak i\u00e7in hepimizin \u00f6\u011frenebilece\u011fi dersleri \u00f6zetleyece\u011fim.<\/span><\/span><\/span><\/p>\n<p><span style=\"font-weight: 400;\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sormak istedi\u011finiz herhangi bir yorum veya sorunuz varsa, l\u00fctfen a\u015fa\u011f\u0131daki yorumlarda bunu yap\u0131n. <\/span><span style=\"vertical-align: inherit;\">Daha da iyisi, editoryal ba\u011flant\u0131lar\u0131n\u0131z varsa, deneyimlerinizi yorumlarda da payla\u015fabilirsiniz.<\/span><\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Not: Bu makale https:\/\/www.raletta.in\/ adresindeki i\u00e7eri\u011fin yarat\u0131c\u0131s\u0131 Louise Harris&#8217;in yard\u0131m\u0131yla yaz\u0131lm\u0131\u015ft\u0131r.<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Medyadaki ba\u011flant\u0131lar (medya yerle\u015fimleri) i\u00e7in reklam projesinin tematik zirvesi SEO ve PR (halkla ili\u015fkiler) birlikte \u00e7al\u0131\u015f\u0131r. M\u00fc\u015fteri sayfas\u0131, b\u00fcy\u00fck bir pazarda an\u0131nda reklam ba\u015far\u0131s\u0131 elde etmenin yan\u0131 s\u0131ra, g\u00fcvenilir bir web sitesine ba\u011flant\u0131 vererek SEO&#8217;yu art\u0131r\u0131r. Reklam ve pazarlaman\u0131n birbirini tamamlay\u0131p tamamlamad\u0131\u011f\u0131 ve hatta bu disiplinlerden birinin di\u011ferinin \u00fczerine &#8220;g\u00f6nderdi\u011fi&#8221; hakk\u0131nda \u00e7ok \u015fey yaz\u0131ld\u0131. &hellip;<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-10420","post","type-post","status-publish","format-standard","hentry","category-uncategorized-tr"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Medyadaki ba\u011flant\u0131lar (medya yerle\u015fimleri) i\u00e7in reklam projesinin tematik zirvesi SEO ve PR (halkla ili\u015fkiler) birlikte \u00e7al\u0131\u015f\u0131r - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/the-importance-of-having-the-right-media-placement-strategy-for-your-brand\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Medyadaki ba\u011flant\u0131lar (medya yerle\u015fimleri) i\u00e7in reklam projesinin tematik zirvesi SEO ve PR (halkla ili\u015fkiler) birlikte \u00e7al\u0131\u015f\u0131r - zdmaa\" \/>\n<meta property=\"og:description\" content=\"&nbsp; Medyadaki ba\u011flant\u0131lar (medya yerle\u015fimleri) i\u00e7in reklam projesinin tematik zirvesi SEO ve PR (halkla ili\u015fkiler) birlikte \u00e7al\u0131\u015f\u0131r. 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