{"id":11078,"date":"2021-12-19T23:22:04","date_gmt":"2021-12-19T20:22:04","guid":{"rendered":"https:\/\/zdmaa.com\/this-is-why-publicity-has-become-the-ultimate-guarantee-of-a-convincing-return-on-investment-in-2022\/"},"modified":"2021-12-22T02:19:58","modified_gmt":"2021-12-21T23:19:58","slug":"this-is-why-publicity-has-become-the-ultimate-guarantee-of-a-convincing-return-on-investment-in-2022","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/this-is-why-publicity-has-become-the-ultimate-guarantee-of-a-convincing-return-on-investment-in-2022\/","title":{"rendered":"Bu nedenle tan\u0131t\u0131m, 2022’de ikna edici bir yat\u0131r\u0131m getirisinin nihai garantisi haline geldi."},"content":{"rendered":"

Bu nedenle tan\u0131t\u0131m, 2022’de ikna edici bir yat\u0131r\u0131m getirisinin nihai garantisi haline geldi.<\/span><\/span><\/span><\/span><\/p>\n

\n

<\/p>\n

\n

2019’da, k\u00fcresel end\u00fcstri, uluslararas\u0131 bir petrol, <\/span><\/span><\/span>gaz \u015firketi <\/span><\/span><\/span>veya b\u00fcy\u00fck teknoloji Inc. <\/span><\/span>olsun, bir\u00e7ok zorlukla kar\u015f\u0131 kar\u015f\u0131yad\u0131r <\/span><\/span><\/span>, etkinliklerini s\u00fcrekli iyile\u015ftirmeye y\u00f6nelik hakim ihtiya\u00e7 devam etmektedir (\u00e7ekici bir yat\u0131r\u0131m getirisi elde etmek)<\/span><\/span><\/span><\/p>\n

Sonu\u00e7lar\u0131 iyile\u015ftirmenin en h\u0131zl\u0131 yolu, markan\u0131z ad\u0131na uygulanan pazarlama stratejilerini g\u00fc\u00e7lendirmektir. <\/span>nas\u0131l? <\/span>Kampanyalar\u0131 \u00e7e\u015fitlendirerek ve ki\u015fiselle\u015ftirerek – veya uzmanlar\u0131n reklam dedi\u011fi \u015fey.<\/span><\/span><\/span><\/p>\n

dijital foto\u011fraf 2.0<\/span><\/span><\/b><\/h2>\n

Forbes’te <\/span><\/span><\/span>yay\u0131nlanan ilkelere g\u00f6re <\/span><\/span><\/span>(kazan\u0131lan medyan\u0131n \u00f6nemini vurgulayarak), ticari olarak ba\u015far\u0131l\u0131 bir \u015firkete sahip olman\u0131n kaliteli \u00fcr\u00fcn veya hizmet sunmakla hi\u00e7bir ilgisi olmad\u0131\u011f\u0131 sonucuna varabiliriz – bu, uzun vadeli s\u00fcrd\u00fcr\u00fclebilirli\u011finin \u00f6nemli bir g\u00f6stergesi olsa bile. Market.<\/span><\/span><\/span><\/p>\n

Bunun yerine, i\u015f hedefiniz olumlu (haber de\u011feri ta\u015f\u0131yan) bir imaj olu\u015fturmakt\u0131r. <\/span>Pazarlama 1.0’dan bir kavram olan \u00e7\u00f6z\u00fcm\u00fcn\u00fcz\u00fcn yararlar\u0131n\u0131n her platformda reklam\u0131n\u0131 yapmak yeterli de\u011fildir. <\/span>\u0130\u015fbirlik\u00e7ilerden hissedarlara, yat\u0131r\u0131mc\u0131lara, m\u00fc\u015fterilere ve genel olarak halka kadar g\u00fcvenilirlik kazanmal\u0131s\u0131n\u0131z. <\/span>Bunun kan\u0131t\u0131, medyada g\u00f6r\u00fcnme, <\/span><\/span><\/span>Forbes’ta ba\u011flant\u0131 alma <\/span><\/span><\/span>vb. <\/span><\/span>gibi anahtar kelimeler i\u00e7in Google’da yap\u0131lan aramalar\u0131n say\u0131s\u0131ndaki art\u0131\u015ft\u0131r <\/span><\/span><\/span>.<\/span><\/span><\/span><\/p>\n

Bu nedenle <\/span><\/span><\/span>bir reklam ajans\u0131 <\/span><\/span><\/span>tutuldu. <\/span>Marka hedeflerine ula\u015fmak i\u00e7in ideal topluluklarda bulunan izleyicilerle olumlu ili\u015fkiler kurmak i\u00e7in ili\u015fkilerinden yararlan\u0131rlar. <\/span>2.0 dinami\u011fi, piyasada ger\u00e7ekle\u015fen konu\u015fmalar\u0131 a\u015fmak anlam\u0131na gelir; <\/span>Bunun yerine, onu yarat\u0131r.<\/span><\/span><\/span><\/p>\n

\u00e7al\u0131\u015fma form\u00fcl\u00fc <\/span><\/span><\/b><\/h2>\n

\u015eeffafl\u0131\u011f\u0131 se\u00e7erek, kendinizi oldu\u011funuz gibi sunarak ve bunun en iyi par\u00e7as\u0131 olarak bir marka olarak g\u00fcven in\u015fa edecek ve itibar kazanacaks\u0131n\u0131z. <\/span>Ancak bunu yapmak i\u00e7in a\u015fa\u011f\u0131daki ad\u0131mlar\u0131 atmak isteyebilirsiniz:<\/span><\/span><\/span><\/p>\n

    \n
  1. Kaynak olarak markan\u0131z: <\/span><\/span><\/b>almak i\u00e7in verin. <\/span>Geleneksel i\u00e7erik pazarlamas\u0131 kavram\u0131 basittir \u00e7\u00fcnk\u00fc de\u011ferli bilgiler, ara\u00e7lar ve bilgiler sundu\u011funuzu anlayan hedef kitleye dayan\u0131r.<\/span><\/span><\/span><\/li>\n<\/ol>\n

    Bununla birlikte, reklamc\u0131l\u0131k a\u00e7\u0131s\u0131ndan, markan\u0131z kendi alan\u0131nda bir uzman olarak g\u00f6r\u00fcnmelidir: \u0130nsanlara ihtiya\u00e7 duyduklar\u0131 bilgileri vermek, ilgilerini \u00e7ekmek ve daha fazla yard\u0131m almakla ilgilenmelerini sa\u011flamak. <\/span>Ortak \u00e7al\u0131\u015fan numaras\u0131 g\u00fcn\u00fcm\u00fczde yayg\u0131nd\u0131r ve bunun i\u00e7in bir\u00e7ok se\u00e7enek ve portal bulacaks\u0131n\u0131z.<\/span><\/span><\/span><\/p>\n

      \n
    1. Ticari fedakarl\u0131k: <\/span><\/span><\/b>1.0’dan farkl\u0131 olarak, bilgi vermenin amac\u0131 kar\u015f\u0131l\u0131\u011f\u0131nda bir \u015fey almak de\u011fildir – en az\u0131ndan ilk ba\u015fta; <\/span>Ancak, bir topluluk duygusunu te\u015fvik etmek i\u00e7in “haber bilgilerine” dayal\u0131 ileti\u015fimi a\u00e7\u0131k ve \u00f6zl\u00fc bir \u015fekilde kullanmak.<\/span><\/span><\/span><\/li>\n<\/ol>\n

      Bu durum, belki de yak\u0131n \u00e7evrenizde tan\u0131mlayabilece\u011finiz ki\u015fisel ili\u015fkilerde tipiktir – bu tam olarak meseledir. <\/span>Di\u011fer “so\u011fuk marka”lardan farkl\u0131 olarak, \u00e7\u00f6z\u00fcm\u00fcn\u00fcz insani bir duyguya sahip olacak ve yak\u0131n \u00e7evreniz bu ili\u015fki taraf\u0131ndan \u00f6nerilen herhangi bir giri\u015fimi desteklemekle ilgilenecektir.<\/span><\/span><\/span><\/p>\n

        \n
      1. \u00d6neriler: <\/span><\/span><\/b>Ba\u011flant\u0131 kurulduktan sonra, yapt\u0131\u011f\u0131n\u0131z \u015feyin bir\u00e7ok insana yard\u0131mc\u0131 oldu\u011funu ger\u00e7ek kan\u0131tlarla kan\u0131tlaman\u0131z gerekir. <\/span>Bunu, markan\u0131zla \u00e7al\u0131\u015fm\u0131\u015f, \u00e7\u00f6z\u00fcmlerden keyif alm\u0131\u015f ve sonras\u0131nda iyi hisseden ki\u015filerin referanslar\u0131n\u0131 payla\u015farak yapabilirsiniz.<\/span><\/span><\/span><\/li>\n<\/ol>\n

        Reklam stratejinizin i\u015fe yarad\u0131\u011f\u0131n\u0131 nas\u0131l anlayacaks\u0131n\u0131z?<\/span><\/span><\/b><\/h2>\n

        Bu dijital stratejinin en b\u00fcy\u00fck faydalar\u0131ndan biri, sonu\u00e7lar\u0131n\u0131n \u00f6l\u00e7\u00fclmesi ve analiz edilmesinin kolay olmas\u0131d\u0131r. <\/span>Yakla\u015f\u0131m\u0131n i\u015fe yaray\u0131p yaramad\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in yapabilece\u011finiz bir\u00e7ok \u015fey aras\u0131nda \u015funlar yer al\u0131r:<\/span><\/span><\/span><\/p>\n

          \n
        • Mansiyonlar: <\/span><\/span><\/b>Dedektif k\u0131l\u0131\u011f\u0131na girerken Mention, SumoMe, Brand24, Buzzsumo veya Klout gibi ara\u00e7lar\u0131 kullanarak markan\u0131za yap\u0131lan referanslar\u0131 takip edebilirsiniz.<\/span><\/span><\/span><\/li>\n
        • Web Metrikleri: <\/span><\/span><\/b>Medyada olmak, benzersiz ziyaretler, t\u0131klamalar ve indirilen formlar gibi metriklere sahip olaca\u011f\u0131n\u0131z i\u00e7in web sitenize daha fazla trafik sa\u011flar. <\/span>Google Analytics, Majestic ve SEMrush On-Page <\/span><\/span><\/span>SEO <\/span><\/span><\/span>Checker <\/span><\/span>gibi ara\u00e7lar\u0131 kullanarak web sitenizin trafik analizini \u00f6l\u00e7ebilirsiniz <\/span><\/span><\/span>.<\/span><\/span><\/span><\/li>\n<\/ul>\n

          Tutma g\u00f6stergeleri: <\/span><\/span><\/b>Bunlar, harici web sitelerinde g\u00f6r\u00fcnt\u00fclenen bilgilere ek olarak kullanaca\u011f\u0131n\u0131z, platformlar\u0131n\u0131zda bulunan i\u00e7eri\u011fin izlenimini analiz eder. <\/span>Burada geri d\u00f6n\u00fc\u015f oran\u0131n\u0131, ret oran\u0131n\u0131, ziyaret ba\u015f\u0131na sayfa say\u0131s\u0131n\u0131 ve ziyaret s\u0131kl\u0131\u011f\u0131n\u0131 g\u00f6rebilirsiniz.<\/span><\/span><\/span><\/p>\n<\/div>\n

          <\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          Bu nedenle tan\u0131t\u0131m, 2022’de ikna edici bir yat\u0131r\u0131m getirisinin nihai garantisi haline geldi. 2019’da, k\u00fcresel end\u00fcstri, uluslararas\u0131 bir petrol, gaz \u015firketi veya b\u00fcy\u00fck teknoloji Inc. olsun, bir\u00e7ok zorlukla kar\u015f\u0131 kar\u015f\u0131yad\u0131r , etkinliklerini s\u00fcrekli iyile\u015ftirmeye y\u00f6nelik hakim ihtiya\u00e7 devam etmektedir (\u00e7ekici bir yat\u0131r\u0131m getirisi elde etmek) Sonu\u00e7lar\u0131 iyile\u015ftirmenin en h\u0131zl\u0131 yolu, markan\u0131z ad\u0131na uygulanan pazarlama stratejilerini …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11078","post","type-post","status-publish","format-standard","hentry","category-uncategorized-tr"],"yoast_head":"\nBu nedenle tan\u0131t\u0131m, 2022'de ikna edici bir yat\u0131r\u0131m getirisinin nihai garantisi haline geldi. - 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