{"id":11215,"date":"2021-12-19T23:11:13","date_gmt":"2021-12-19T20:11:13","guid":{"rendered":"https:\/\/zdmaa.com\/app-store-optimization-keywords-app-name-description-icon\/"},"modified":"2021-12-22T11:51:08","modified_gmt":"2021-12-22T08:51:08","slug":"app-store-optimization-keywords-app-name-description-icon","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/app-store-optimization-keywords-app-name-description-icon\/","title":{"rendered":"Ottimizzazione dell’App Store – Parole chiave, nome dell’app, descrizione, icona"},"content":{"rendered":"

App Store Optimizasyonu – Anahtar kelimeler, uygulama ad\u0131, a\u00e7\u0131klama, simge<\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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Herkes SEO’yu anlar. <\/span><\/span><\/span><\/span><\/span>\u0130nternet tabanl\u0131 bir i\u015fletmenin amac\u0131, genel aramalar yaparken \u00f6n sayfada olman\u0131z i\u00e7in \u00fcst s\u0131ralarda yer alan \u015feyler yapmakt\u0131r. <\/span><\/span><\/span><\/span><\/span>\u00d6te yandan, uygulama geli\u015ftiren ki\u015fi ve markalar, App Store Optimization’a (ASO) odaklanmal\u0131d\u0131r – ayn\u0131 \u015fekilde arama yaparken hedef belirtilmelidir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Bir ASO stratejisi, SEO’da kullan\u0131landan \u00e7ok farkl\u0131 de\u011fildir, stratejinizi geli\u015ftirmek i\u00e7in baz\u0131 \u00f6zel \u015feyler yapman\u0131z gerekir. <\/span><\/span><\/span><\/span><\/span>Bu, do\u011fru anahtar kelimeleri \/ kelime \u00f6beklerini \/ a\u00e7\u0131klamalar\u0131, uygulaman\u0131n ad\u0131n\u0131 ve tasarlad\u0131\u011f\u0131n\u0131z simgeyi i\u00e7erir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Bunlar\u0131n hepsi g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fc art\u0131rabilecek, ke\u015ffi kolayla\u015ft\u0131rabilecek, arama s\u0131ralamalar\u0131n\u0131 iyile\u015ftirebilecek ve sonu\u00e7ta daha y\u00fcksek d\u00f6n\u00fc\u015f\u00fcm (indirme) oranlar\u0131na yol a\u00e7abilecek \u015feylerdir. <\/span><\/span><\/span><\/span><\/span>Daha fazla indirme, daha fazla kullan\u0131c\u0131 sat\u0131n alma, reklam veya abonelik yoluyla para harcamaya istekli olur.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

Anahtar kelimeleri se\u00e7in<\/span><\/span><\/span><\/span><\/span><\/span><\/b><\/h2>\n

ASO’da do\u011fru anahtar kelimeleri bulmak ilk \u00f6nemli ad\u0131md\u0131r. <\/span><\/span><\/span><\/span><\/span>Bu s\u00fcre\u00e7te birka\u00e7 ad\u0131m vard\u0131r:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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  1. Beyin f\u0131rt\u0131nas\u0131 ile ba\u015flay\u0131n. <\/span><\/span><\/span><\/span><\/span>Uygulaman\u0131z\u0131n de\u011feri nedir? <\/span><\/span><\/span><\/span><\/span>Hangi sorunlar\u0131 \u00e7\u00f6z\u00fcyorsunuz ve kullan\u0131c\u0131lar\u0131n\u0131z\u0131n hangi ihtiya\u00e7lar\u0131 kar\u015f\u0131lan\u0131yor? <\/span><\/span><\/span><\/span><\/span>Bu \u015feylerle ilgili terimlerin ve ifadelerin bir listesini yap\u0131n.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  2. Biraz ara\u015ft\u0131rma yap. <\/span><\/span><\/span><\/span><\/span>Rakipleriniz hangi anahtar kelimeleri\/ifadeleri kullan\u0131yor? <\/span><\/span><\/span><\/span><\/span>En \u00fcnl\u00fcs\u00fc hangisi? <\/span><\/span><\/span><\/span><\/span>Hangi kategoriye aitler?<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  3. T\u0131pk\u0131 internet arama motorlar\u0131 gibi, uzun kuyruklu anahtar kelimeler, arama yapanlar\u0131n \u015fu anda kullanma e\u011filiminde olduklar\u0131 i\u00e7in daha etkili olma e\u011filimindedir. <\/span><\/span><\/span><\/span><\/span>Bir veya iki kelime kullanan terminoloji, \u00f6zellikle uygulaman\u0131z yeniyse \u00e7ok rekabet\u00e7idir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
  4. Potansiyel kullan\u0131c\u0131lar\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/span><\/span><\/span><\/span>Onlar\u0131n dilsel tarz\u0131 nedir? <\/span><\/span><\/span><\/span><\/span>Anahtar kelimelerinizin arama i\u00e7in kullan\u0131lan anahtar kelimeler oldu\u011fundan emin olun.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n

    Uzun bir potansiyel anahtar kelime listeniz oldu\u011funda, bunlar\u0131 daraltabilir ve \u00f6ncelik s\u0131ras\u0131na koyabilirsiniz. <\/span><\/span><\/span><\/span><\/span>Tabii ki, size en \u00fcst d\u00fczeyde g\u00f6r\u00fcn\u00fcrl\u00fck sa\u011flayabilecek \u00fcr\u00fcnleri se\u00e7mek istiyorsan\u0131z, burada g\u00f6z \u00f6n\u00fcnde bulundurman\u0131z gereken baz\u0131 \u015feyler var:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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    1. Ara\u015ft\u0131rmam, genel aramalarla birlikte \u00e7ok say\u0131da arama g\u00f6steriyor, ancak yine bunlarla s\u0131ralama yapmak \u00e7ok zor olabilir. <\/span><\/span><\/span><\/span><\/span>Uzun s\u00fcreli ve g\u00f6rsel olarak daha az etkili kelime kombinasyonlar\u0131 kullanarak daha net bir g\u00f6r\u00fcn\u00fcm elde edebilirsiniz. <\/span><\/span><\/span><\/span><\/span>Bir c\u00fcmleyi hat\u0131rlay\u0131n: “B\u00fcy\u00fck bir havuzda k\u00fc\u00e7\u00fck bir bal\u0131k olmaktansa, k\u00fc\u00e7\u00fck bir havuzda b\u00fcy\u00fck bir bal\u0131k olmay\u0131 tercih ederim.” <\/span><\/span><\/span><\/span><\/span>Ayn\u0131 \u015fey burada ge\u00e7erli. <\/span><\/span><\/span><\/span><\/span>Az say\u0131da kelime i\u00e7in y\u00fcksek puan, \u00e7ok say\u0131da kelime i\u00e7in d\u00fc\u015f\u00fck puandan daha iyidir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
    2. Rakiplerin s\u0131ralamalar\u0131n\u0131 d\u00fczenli olarak kontrol edin. <\/span><\/span><\/span><\/span><\/span>Anahtar kelime s\u0131ralamalar\u0131na \u00e7ok dikkat ederseniz, sizi kalabal\u0131\u011f\u0131n aras\u0131ndan \u00f6ne \u00e7\u0131karacak \u00e7e\u015fitlilik bulabilirsiniz.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
    3. Apple Arama Reklamlar\u0131 (ASA) \u00f6l\u00e7\u00fcmlerini kullan\u0131n – bunlar, anahtar kelimelerinizin ne kadar iyi performans g\u00f6sterdi\u011fini g\u00f6sterir. <\/span><\/span><\/span><\/span><\/span>Pazar b\u00f6l\u00fcmlerinizdeki farkl\u0131 anahtar kelimeler i\u00e7in d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 ve arama hacmini kar\u015f\u0131la\u015ft\u0131rabilirsiniz.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n

      Anahtar, geni\u015f bir arama terimleri listesi tutmak, farkl\u0131 kombinasyonlarla baz\u0131 de\u011fi\u015fiklikler yap\u0131p yapamayaca\u011f\u0131n\u0131za bakmak ve kullan\u0131c\u0131lar\u0131 uygulaman\u0131za y\u00f6nlendirmedeki etkinliklerini test etmektir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

      Anahtar kelimeleri konumland\u0131rma<\/span><\/span><\/span><\/span><\/span><\/span><\/b><\/h2>\n

      Bir anahtar kelime listeniz oldu\u011funda, \u015fimdi bunlar\u0131 listede nas\u0131l kullanaca\u011f\u0131n\u0131za karar vermeniz ve ard\u0131ndan etkinliklerini de\u011ferlendirmeniz gerekir. <\/span><\/span><\/span><\/span><\/span>App Store ve Google Play’in farkl\u0131 algoritmalar\u0131 nedeniyle arama s\u0131ralamalar\u0131n\u0131n a\u011f\u0131rl\u0131klar\u0131 da farkl\u0131d\u0131r. <\/span><\/span><\/span><\/span><\/span>Ancak, bu anahtar kelimeleri bir araya getirmeyi d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fczde, her ikisinin de en \u00f6nemli genel \u00f6\u011felerini burada bulabilirsiniz.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

      Adresiniz, Apple ve Google Play ma\u011fazalar\u0131n\u0131n s\u0131ralamas\u0131n\u0131 etkileyen en \u00f6nemli fakt\u00f6rlerden biridir. <\/span><\/span><\/span><\/span><\/span>Ba\u015fl\u0131k, uygulaman\u0131z\u0131n kullan\u0131c\u0131lar i\u00e7in de\u011feri a\u00e7\u0131s\u0131ndan en \u00f6nemli anahtar kelimeleri i\u00e7ermelidir. <\/span><\/span><\/span><\/span><\/span>Google Play, ba\u015fl\u0131kta en fazla 50 karaktere izin verir, bundan yararlan\u0131n. <\/span><\/span><\/span><\/span><\/span>Apple App Store’da say\u0131 30 karakterle s\u0131n\u0131rl\u0131d\u0131r, bu nedenle en az\u0131ndan ilginizi \u00e7ekmek i\u00e7in arayana kadar ba\u015fl\u0131k ad\u0131yla “oynaman\u0131z” gerekebilir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

      Uygulama i\u00e7in k\u0131sa ve ak\u0131lda kal\u0131c\u0131 bir ad olu\u015fturmak istiyorsunuz, ancak bu, uygulaman\u0131n amac\u0131n\u0131 a\u00e7\u0131k\u00e7a belirtecektir. <\/span><\/span><\/span><\/span><\/span>Uygulaman\u0131n ad\u0131 ile, <\/span><\/span><\/span><\/span><\/span><\/span><\/span>dosya <\/span><\/span><\/span><\/span><\/span><\/span>oldu\u011funu <\/span><\/span><\/span><\/span><\/span><\/span>genellikle <\/span><\/span><\/span><\/span><\/span><\/span>olsun ilk izlenim <\/span><\/span><\/span><\/span><\/span><\/span>, di\u011fer benzer uygulamalar ile rekabet i\u00e7in, \u00f6zellikle. <\/span><\/span><\/span><\/span><\/span><\/span>\u0130\u015fte baz\u0131 \u00f6neriler:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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      • Ama\u00e7 \/ \u00f6rt\u00fck i\u015flev. <\/span><\/span><\/span><\/span><\/span>\u00d6rne\u011fin, “Evernote” ad\u0131n\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/span><\/span><\/span><\/span>Bu ad, kullan\u0131c\u0131lar\u0131n mevcut ve gelecekte ba\u015fvurmak \u00fczere kal\u0131c\u0131 olarak kaydedilmi\u015f notlar alabilece\u011fi anlam\u0131na gelir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
      • “Insta” gibi “yorgun” \u00f6nekini kullanmay\u0131n. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
      • Anahtar kelimeleri yazmay\u0131n – \u00f6zellikle kullan\u0131c\u0131lar onlardan bahsetmeye \u00e7al\u0131\u015ft\u0131\u011f\u0131nda, hat\u0131rlamalar\u0131 ve yazmalar\u0131 zordur. <\/span><\/span><\/span><\/span><\/span>D\u00fcr\u00fcst kelimeler kullan\u0131n.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n
      • Uzunlu\u011fa bak\u0131n. <\/span><\/span><\/span><\/span><\/span>Ad\u0131 k\u0131sa yap\u0131n. <\/span><\/span><\/span><\/span><\/span>Ara\u015ft\u0131rmac\u0131lar uzun isimleri okumak zorunda kalsayd\u0131, onlar\u0131 hat\u0131rlama olas\u0131l\u0131klar\u0131 daha d\u00fc\u015f\u00fckt\u00fc. <\/span><\/span><\/span><\/span><\/span>\u00d6te yandan, ba\u015fl\u0131ktaki kelimelerin bir\u00e7o\u011fu da a\u015f\u0131r\u0131 kullan\u0131lan anahtar kelimelerdir. <\/span><\/span><\/span><\/span><\/span>\u00d6rne\u011fin, “hesap makinesi” kelimesini d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/span><\/span><\/span><\/span>Bu kelime ile binlerce uygulama ismi var. <\/span><\/span><\/span><\/span><\/span>Bir hesap makineniz olabilir ve bu kelime uygulaman\u0131z i\u00e7in \u00f6nemli bir anahtar kelimedir. <\/span><\/span><\/span><\/span><\/span>Ard\u0131ndan, ek bir c\u00fcmle ile onu di\u011fer t\u00fcm hesap makinelerinden ay\u0131rman\u0131n bir yolunu bulman\u0131z gerekiyor.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n

        Bu, adrese az miktarda bilgi eklemenizi sa\u011flayan k\u0131sa bir aland\u0131r. <\/span><\/span><\/span><\/span><\/span>Bu k\u0131sa metni ak\u0131ll\u0131ca kullan\u0131n – ana \u00f6zelliklerinizi veya i\u015flevlerinizi vurgulayabilir ve ba\u015fl\u0131k yerine di\u011fer \u00f6nemli anahtar kelimeleri kullanabilir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

        Ayl\u0131k \u00f6demelerinizi farkl\u0131 kredi faiz oranlar\u0131na ve y\u0131llarca s\u00fcren finansmana g\u00f6re hesaplayacak bir ev sat\u0131n alma uygulamas\u0131 geli\u015ftirdi\u011finizi varsayal\u0131m. <\/span><\/span><\/span><\/span><\/span>Daha bir\u00e7ok \u00f6zelli\u011finiz olabilir ancak konut maliyeti, kredi t\u00fcr\u00fc, kredi tutar\u0131, faiz oran\u0131 aral\u0131\u011f\u0131 ve kredi vadesine g\u00f6re h\u0131zl\u0131 ve kolay hesaplama arayan kullan\u0131c\u0131lar\u0131 \u00e7ekmek istiyorsunuz.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

        Ba\u015fvurunuz \u00e7ifte geri \u00f6deme ve toplam kredi maliyetini d\u00fc\u015f\u00fcrme gibi \u00f6zellikler i\u00e7erebilir ancak bu \u00f6zellikler daha sonraki bilgilerde yer alabilir. <\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

        Ba\u015fl\u0131\u011f\u0131n\u0131z “H\u0131zl\u0131 Mortgage Hesaplay\u0131c\u0131” olabilir. <\/span><\/span><\/span><\/span><\/span>Alt ba\u015fl\u0131k, ba\u015fl\u0131kta \u00e7ok k\u0131sa bir de\u011fi\u015fiklik i\u00e7ermelidir – “Ayl\u0131k \u0130potek \u00d6demeleri ve Toplam Maliyet” gibi olabilir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

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          K\u0131sa Bilgi – 80-100 karakter ile neler yapabilirsiniz?<\/span><\/span><\/span><\/span><\/span><\/span><\/b><\/h3>\n<\/li>\n<\/ul>\n

          Bu, uygulaman\u0131z\u0131n biraz daha uzun bir a\u00e7\u0131klamas\u0131d\u0131r: Google Play Store i\u00e7in 80 karakter ve App Store i\u00e7in 100 karakter. <\/span><\/span><\/span><\/span><\/span>Ayn\u0131 \u015fekilde, baz\u0131 uzun bi\u00e7imli anahtar kelimelerin kullan\u0131c\u0131lara sa\u011flad\u0131\u011f\u0131n\u0131z de\u011fere odaklanmas\u0131n\u0131 istiyorsunuz. <\/span><\/span><\/span><\/span><\/span>K\u0131sa ve \u00e7ekici mesajlar olu\u015fturmal\u0131s\u0131n\u0131z.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Harika bir uygulaman\u0131z olabilir ve kitlenizin bunu isteyece\u011fini bilirsiniz. <\/span><\/span><\/span><\/span><\/span>Bununla birlikte, a\u00e7\u0131klama ger\u00e7ekten yarat\u0131c\u0131 bilgilerle insanlar\u0131n dikkatini \u00e7ekmedik\u00e7e, bulunmas\u0131 olas\u0131 de\u011fildir. <\/span><\/span><\/span><\/span><\/span>Yarat\u0131c\u0131 metin ifadeleriniz yoksa yarat\u0131c\u0131 bir profesyonel aray\u0131n. <\/span><\/span><\/span><\/span><\/span>Orada <\/span><\/span><\/span>olabilir: Bir\u00e7ok yarat\u0131c\u0131 yazma \u00fcr\u00fcnlerin a\u00e7\u0131klamalar\u0131 <\/span><\/span><\/span><\/span><\/span><\/span><\/span>da i\u015fe <\/span><\/span><\/span><\/span><\/span><\/span><\/span>veya <\/span><\/span><\/span><\/span><\/span><\/span><\/span>i\u015f <\/span><\/span><\/span><\/span><\/span><\/span><\/span>b\u00f6ylece a\u011f <\/span><\/span><\/span><\/span><\/span><\/span><\/span>ba\u011f\u0131ms\u0131z <\/span><\/span><\/span><\/span><\/span><\/span>\u00f6rne\u011fin.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Ya da <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Grab My Essay <\/span><\/span><\/span><\/span><\/span><\/span><\/span>and <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Students <\/span><\/span><\/span><\/span><\/span><\/span><\/span>veya <\/span><\/span><\/span><\/span><\/span><\/span><\/span>Believe My Thesis <\/span><\/span><\/span><\/span><\/span><\/span><\/span>gibi yarat\u0131c\u0131 yazarl\u0131k b\u00f6l\u00fcm\u00fcyle \u00fcnl\u00fc <\/span><\/span><\/span><\/span><\/span><\/span>yazma servislerini kullanabilirsiniz <\/span><\/span><\/span><\/span><\/span><\/span><\/span>. <\/span><\/span><\/span><\/span><\/span>Mesele \u015fu ki, a\u00e7\u0131klaman\u0131z sadece \u00f6nemli anahtar kelimeler i\u00e7ermemeli, ayn\u0131 zamanda bu anahtar kelimeleri \u00e7ok \u00e7ekici metinlerde birle\u015ftirmeli, bu da okuyucular\u0131 en az\u0131ndan onu g\u00f6rmek i\u00e7in uygulaman\u0131za gelmeye zorlayacakt\u0131r.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Do\u011frudan uygulaman\u0131n amac\u0131 ile ilgili anahtar kelimelerin yan\u0131 s\u0131ra “\u00fccretsiz” gibi kelimeler de olduk\u00e7a \u00e7ekicidir. <\/span><\/span><\/span><\/span><\/span>\u00d6rne\u011fin, bir ipotek hesaplay\u0131c\u0131s\u0131 s\u00f6z konusu oldu\u011funda, k\u0131sa bir a\u00e7\u0131klama yazmak i\u00e7in en pop\u00fcler ve g\u00fc\u00e7l\u00fc anahtar kelimeleri g\u00f6stermek i\u00e7in aramay\u0131 kullanabilirsiniz, ancak ayn\u0131 zamanda “\u00fccretsiz” kelimesini de girebilirsiniz, b\u00f6ylece kullan\u0131c\u0131lar bunu indirip kullanabileceklerini bilirler. maliyetinin temel i\u015flevselli\u011fi i\u00e7in \u00fccretsiz ‘app. <\/span><\/span><\/span><\/span><\/span>Uygulamay\u0131 indirdikten ve di\u011fer \u00fccretli \u00f6zellikleri veya reklamlar\u0131 ke\u015ffettikten sonra k\u00e2r edebilirsiniz. <\/span><\/span><\/span><\/span><\/span>\u015eu anda ama\u00e7 indirmektir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Ayr\u0131nt\u0131l\u0131 a\u00e7\u0131klaman\u0131z, se\u00e7ti\u011finiz bir\u00e7ok \u00f6nemli anahtar kelimeyi elde etmek i\u00e7in bir f\u0131rsatt\u0131r. <\/span><\/span><\/span><\/span><\/span>\u00d6rne\u011fin, Google Play size 4000 karakterlik bir a\u00e7\u0131klama sunar, bu nedenle ger\u00e7ekten ilgi \u00e7ekici bir metin yazmak i\u00e7in zaman ay\u0131r\u0131n, bu anahtar kelimeleri olabildi\u011fince s\u0131k kullan\u0131n ve m\u00fcmk\u00fcn oldu\u011funca do\u011fal ilerleyin. <\/span><\/span><\/span><\/span><\/span>Bu ayn\u0131 zamanda zorlay\u0131c\u0131 bir harekete ge\u00e7irici mesaj eklemek i\u00e7in bir f\u0131rsatt\u0131r.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Simgeyi g\u00f6rmezden gelme<\/span><\/span><\/span><\/span><\/span><\/span><\/b><\/h2>\n

          Bug\u00fcn kimse Facebook simgesini ba\u015fka bir \u015feyle kar\u0131\u015ft\u0131rm\u0131yor.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Facebook bu basit simge tasar\u0131m\u0131ndan kurtulabilir \u00e7\u00fcnk\u00fc bu benim “ev” ad\u0131md\u0131r ve art\u0131k kendisini uygulama kullan\u0131c\u0131lar\u0131na tan\u0131tmas\u0131na gerek yoktur. <\/span><\/span><\/span><\/span><\/span>Peki ya sipari\u015finiz? <\/span><\/span><\/span><\/span><\/span>T\u00fcm\u00fc kullan\u0131c\u0131lar\u0131n dikkatini \u00e7ekmek i\u00e7in yar\u0131\u015fan, bilinmeyen uygulamalar denizinde gezinin. <\/span><\/span><\/span><\/span><\/span>Simgenin g\u00f6rsel unsuru, ba\u015far\u0131s\u0131n\u0131n ana fakt\u00f6r\u00fcd\u00fcr. <\/span><\/span><\/span><\/span><\/span>Sonu\u00e7ta, <\/span><\/span><\/span><\/span><\/span><\/span><\/span>marka kimli\u011finizi olu\u015fturman\u0131z\u0131n nedeni budur <\/span><\/span><\/span><\/span><\/span><\/span><\/span>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Marka logosu se\u00e7meye \u00e7ok benzeyen bir tasar\u0131m se\u00e7in (bir\u00e7ok i\u015f uygulamas\u0131 kendi logosunu zaten kullan\u0131r). <\/span><\/span><\/span><\/span><\/span>Ancak uygulaman\u0131z i\u015fletmeyle ba\u011flant\u0131l\u0131 olmayan ba\u011f\u0131ms\u0131z bir uygulamaysa yine de uygulaman\u0131z\u0131n t\u00fcm i\u00e7eri\u011fini temsil etmelidir.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Uygun renk paletini se\u00e7in. <\/span><\/span><\/span><\/span><\/span>Uygulaman\u0131z do\u011fas\u0131 gere\u011fi ciddiyse, parlak olmayan ana renkleri kullanmak, bunun yerine bu i\u015flevi simgeleyen sessiz renkleri kullanmak isteyebilirsiniz. <\/span><\/span><\/span><\/span><\/span>\u00d6te yandan, uygulaman\u0131z daha az ciddiyse ve biraz e\u011flence i\u00e7eriyorsa, daha “e\u011flenceli” bir renk se\u00e7in. <\/span><\/span><\/span><\/span><\/span>Pan\u00e7o hava durumu uygulamas\u0131na bir g\u00f6z at\u0131n, \u00f6rne\u011fin:<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Elbette renk ararken en pop\u00fcler rakipleri ve kulland\u0131klar\u0131 renkleri ara\u015ft\u0131rmal\u0131s\u0131n\u0131z.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Tasar\u0131m\u0131n sadeli\u011fine ba\u011fl\u0131 kal\u0131n. <\/span><\/span><\/span><\/span><\/span>A\u015f\u0131r\u0131 yo\u011fun uygulamalar\u0131n simgeleri kafa kar\u0131\u015ft\u0131r\u0131c\u0131 ve dikkat da\u011f\u0131t\u0131c\u0131 olabilir. <\/span><\/span><\/span><\/span><\/span>Pop\u00fcler uygulama simgelerini aramak i\u00e7in biraz zaman harcarsan\u0131z, bunlar\u0131n basit olduklar\u0131n\u0131, kendi ba\u015flar\u0131na olmad\u0131klar\u0131n\u0131 ve do\u011frudan marka\/\u015firketle ilgili olmad\u0131klar\u0131n\u0131 g\u00f6receksiniz.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Simgeler neden \u00f6nemlidir? <\/span><\/span><\/span><\/span><\/span>\u00c7\u00fcnk\u00fc kullan\u0131c\u0131 olabilecek ziyaret\u00e7ileri \u00e7ekecektir. <\/span><\/span><\/span><\/span><\/span>Uygulama ne kadar \u00e7ok indirilir ve kategorisinde pop\u00fcler olarak kabul edilirse, s\u0131ralamas\u0131 da o kadar y\u00fcksek olur.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Sonunda\u2026<\/span><\/span><\/span><\/span><\/span><\/span><\/b><\/h2>\n

          ASO, sonu olan tek seferlik bir olay de\u011fildir. <\/span><\/span><\/span><\/span><\/span>Performans\u0131 izlemeniz, yeni anahtar kelime \u00f6zelliklerine ayak uydurman\u0131z ve \u00e7evirileri ve a\u00e7\u0131klamalar\u0131 de\u011fi\u015ftirmeniz gerekiyor. <\/span><\/span><\/span><\/span><\/span>\u0130htiya\u00e7lar\u0131 kar\u015f\u0131layan bir \u00fcr\u00fcn geli\u015ftirirseniz; <\/span><\/span><\/span>Kitlenizi anlarsan\u0131z; <\/span><\/span><\/span>Anahtar kelimelerin \u00f6nemini, amac\u0131n\u0131 ve konumunu anl\u0131yorsan\u0131z; <\/span><\/span><\/span>Eksik oldu\u011funuz alanlarda deneyim kazan\u0131rsan\u0131z, uygulaman\u0131n “ta\u015f\u0131nd\u0131\u011f\u0131n\u0131” kendiniz \u00f6\u011frenme f\u0131rsat\u0131na sahipsiniz.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n

          Kristen Savage, metnin b\u00fcy\u00fcs\u00fcn\u00fc beslemek, ilham vermek ve g\u00fc\u00e7lendirmek i\u00e7in kullan\u0131r. <\/span><\/span><\/span><\/span><\/span>Yarat\u0131c\u0131 yazarl\u0131k alan\u0131nda lisans derecesi kazanman\u0131n yan\u0131 s\u0131ra, Kristen ayr\u0131ca yay\u0131nc\u0131l\u0131k sekt\u00f6r\u00fcnde deneyim kazanm\u0131\u015f ve yay\u0131nc\u0131lar ve yazarlar i\u00e7in pazarlama stratejileri konusunda kapsaml\u0131 deneyime sahiptir. <\/span><\/span><\/span><\/span><\/span>Art\u0131k <\/span><\/span><\/span><\/span><\/span><\/span><\/span>K\u0131demli Tez <\/span><\/span><\/span><\/span><\/span><\/span><\/span>ve <\/span><\/span><\/span><\/span><\/span><\/span><\/span>World of Warcraft <\/span><\/span><\/span><\/span><\/span><\/span><\/span>i\u00e7in serbest yazar <\/span><\/span><\/span><\/span><\/span><\/span><\/span>. <\/span><\/span><\/span>\u015eunlar\u0131 yapabilirsiniz <\/span><\/span><\/span><\/span><\/span><\/span><\/span>sosyal payla\u015f\u0131m sitesi Facebook <\/span><\/span><\/span><\/span><\/span><\/span><\/span>.<\/span><\/span><\/span><\/span><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

          App Store Optimizasyonu – Anahtar kelimeler, uygulama ad\u0131, a\u00e7\u0131klama, simge Herkes SEO’yu anlar. \u0130nternet tabanl\u0131 bir i\u015fletmenin amac\u0131, genel aramalar yaparken \u00f6n sayfada olman\u0131z i\u00e7in \u00fcst s\u0131ralarda yer alan \u015feyler yapmakt\u0131r. \u00d6te yandan, uygulama geli\u015ftiren ki\u015fi ve markalar, App Store Optimization’a (ASO) odaklanmal\u0131d\u0131r – ayn\u0131 \u015fekilde arama yaparken hedef belirtilmelidir. Bir ASO stratejisi, SEO’da kullan\u0131landan …<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11215","post","type-post","status-publish","format-standard","hentry","category-uncategorized-tr"],"yoast_head":"\nOttimizzazione dell'App Store - Parole chiave, nome dell'app, descrizione, icona - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/app-store-optimization-keywords-app-name-description-icon\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ottimizzazione dell'App Store - Parole chiave, nome dell'app, descrizione, icona - zdmaa\" \/>\n<meta property=\"og:description\" content=\"App Store Optimizasyonu – Anahtar kelimeler, uygulama ad\u0131, a\u00e7\u0131klama, simge Herkes SEO’yu anlar. \u0130nternet tabanl\u0131 bir i\u015fletmenin amac\u0131, genel aramalar yaparken \u00f6n sayfada olman\u0131z i\u00e7in \u00fcst s\u0131ralarda yer alan \u015feyler yapmakt\u0131r. \u00d6te yandan, uygulama geli\u015ftiren ki\u015fi ve markalar, App Store Optimization’a (ASO) odaklanmal\u0131d\u0131r – ayn\u0131 \u015fekilde arama yaparken hedef belirtilmelidir. 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