{"id":11629,"date":"2021-12-19T11:44:54","date_gmt":"2021-12-19T08:44:54","guid":{"rendered":"https:\/\/zdmaa.com\/b2b-social-selling-is-not-the-same-as-social-media-marketing\/"},"modified":"2021-12-23T13:12:36","modified_gmt":"2021-12-23T10:12:36","slug":"b2b-social-selling-is-not-the-same-as-social-media-marketing","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/b2b-social-selling-is-not-the-same-as-social-media-marketing\/","title":{"rendered":"B2B sosyal sat\u0131\u015f, sosyal medya pazarlamas\u0131 ile ayn\u0131 \u015fey de\u011fildir"},"content":{"rendered":"

B2B sosyal sat\u0131\u015f, sosyal medya pazarlamas\u0131 ile ayn\u0131 \u015fey de\u011fildir<\/span><\/span><\/span><\/span><\/p>\n

\n

Sat\u0131\u015f uzmanlar\u0131, B2B sosyal sat\u0131\u015f\u0131n\u0131 sosyal medya pazarlamas\u0131yla kar\u0131\u015ft\u0131r\u0131r ve nedenini g\u00f6rmek kolayd\u0131r. <\/span>Ba\u011flamsal kat\u0131l\u0131m, do\u011frudan \u00fcr\u00fcn sat\u0131\u015flar\u0131ndan pratik olarak ka\u00e7\u0131n\u0131r, bu da iyi bir \u015feydir. <\/span>Hi\u00e7 kimse (akl\u0131 ba\u015f\u0131nda) Facebook ve Twitter’da, \u00f6zellikle de i\u015f odakl\u0131 ni\u015f platform LinkedIn’de istenmeyen ileti\u015fim bombard\u0131man\u0131na maruz kalmak istemez.<\/span><\/span><\/p>\n

Sosyal Medya Pazarlamas\u0131 ve Sosyal Medya Sat\u0131\u015f\u0131<\/span><\/span><\/strong><\/h2>\n
<\/figure>\n

B\u00f6ylece ekipler, sadece sat\u0131\u015f yapamayacaklar\u0131 ger\u00e7e\u011fini benimsediler ve kabul ettiler – sat\u0131\u015f d\u00f6ng\u00fcs\u00fc boyunca her ad\u0131ma dokunan alakal\u0131, bilgilendirici i\u00e7erik \u00fcretmeleri gerekiyordu. <\/span>Bu s\u00fcregelen bir sorun yarat\u0131r…<\/span><\/span><\/p>\n

Bu… geli\u015ftirme durduruldu.<\/span><\/span><\/p>\n

\u0130\u00e7erik olu\u015fturma, ge\u00e7i\u015fteki ara\u00e7lardan yaln\u0131zca biridir ve B2B \u015firketleri bu viteste tak\u0131l\u0131p kalm\u0131\u015ft\u0131r. <\/span>Spam, \u00e7aresiz veya g\u00fcvenilmez g\u00f6r\u00fcnmeden gelir elde etmenizi sa\u011flayacak \u015fekilde nas\u0131l yan\u0131t verirsiniz? <\/span>Bu sorunun cevab\u0131, sosyal sat\u0131\u015f ve sosyal medya pazarlamas\u0131 aras\u0131ndaki de\u011fi\u015fen fark\u0131 a\u00e7\u0131kl\u0131yor. <\/span>Biri marka bilinirli\u011fi yarat\u0131r, di\u011feri ise dizginleri sat\u0131\u015fa y\u00f6nlendirmekle ilgilidir.<\/span><\/span><\/p>\n

Karar vericilerin ve kap\u0131 bek\u00e7ilerinin dikkatini \u00e7ekmek ve zaman i\u00e7inde test edilmi\u015f bir pazarlama stratejisiyle anla\u015fmalar\u0131 kapatmak istiyorsan\u0131z, daha fazlas\u0131n\u0131 \u00f6\u011frenmek i\u00e7in bizi izlemeye devam edin.<\/span><\/span><\/p>\n

B2B Sosyal Sat\u0131\u015f\u0131n Neden Etkili Oldu\u011funu Kan\u0131tlayan 5 \u0130statistik<\/span><\/span><\/strong><\/h2>\n

Al\u0131c\u0131 ki\u015fili\u011finizi olu\u015fturun ve y\u00fcz y\u00fcze g\u00f6r\u00fc\u015fme s\u00fcrenizin k\u0131salmas\u0131 ve dijital eri\u015fimin karma\u015f\u0131kl\u0131\u011f\u0131 nedeniyle potansiyel m\u00fc\u015fteriniz i\u00e7in en b\u00fcy\u00fck zorlu\u011fun do\u011fru zamanda do\u011fru karar\u0131 vermek oldu\u011funu g\u00f6receksiniz. <\/span>G\u00fcvenilir a\u011flar\u0131na b\u00fcy\u00fck \u00f6l\u00e7\u00fcde g\u00fcveniyorlar ve sosyal medya bu hayati s\u00fcreci h\u0131zland\u0131r\u0131yor.<\/span><\/span><\/p>\n

\u00d6zellikle sosyal medya platformlar\u0131nda B2B ileti\u015fim i\u00e7in en \u00e7ok aranan \u00fc\u00e7 sonu\u00e7 \u015f\u00f6yle g\u00f6r\u00fcn\u00fcyor:<\/span><\/span><\/p>\n

    \n
  1. ili\u015fkiler kurmak<\/span><\/span><\/li>\n
  2. tavsiyeler<\/span><\/span><\/li>\n
  3. \u00d6neriler<\/span><\/span><\/li>\n<\/ol>\n

    B2B sosyal sat\u0131\u015f\u0131n oldu\u011fu yerlerde ilgi alanlar\u0131n\u0131z \u00f6rt\u00fc\u015f\u00fcyor ve i\u015fte bunun 5 nedeni.<\/span><\/span><\/p>\n

    1) <\/span><\/span><\/strong> B2B al\u0131c\u0131lar\u0131n\u0131n %75’i (ve \u00fcst d\u00fczey y\u00f6neticilerin yakla\u015f\u0131k %90’\u0131) sat\u0131n alma kararlar\u0131 vermek i\u00e7in sosyal medyay\u0131 kullan\u0131yor<\/span><\/span><\/strong><\/h2>\n
    <\/figure>\n

    An\u0131nda bir fayda hemen ortaya \u00e7\u0131kar; <\/span>En k\u0131demli ve etkili karar verici, muhtemelen sosyal medyada \u00e7ok aktif. <\/span>Bunu tekrar etmeye de\u011fer, ancak ba\u015fka bir \u015fekilde: Y\u00fcksek profilli al\u0131c\u0131lar, g\u00f6receli de\u011fer de\u011ferlendirmeleri ve akran dan\u0131\u015fmanl\u0131\u011f\u0131 yoluyla sat\u0131n alma deste\u011fi almak i\u00e7in LinkedIn arac\u0131l\u0131\u011f\u0131yla toplan\u0131r.<\/span><\/span><\/p>\n

    Ancak \u00fcst d\u00fczey y\u00f6neticilerin sat\u0131\u015f ekiplerinin ve k\u00fc\u00e7\u00fck i\u015fletmelerin profillerini incelemeye nas\u0131l zamanlar\u0131 olabilir? <\/span>Sosyal sat\u0131n almayla ilgili ufuk a\u00e7\u0131c\u0131 bir ara\u015ft\u0131rma, bir\u00e7ok ge\u00e7mi\u015fe sahip end\u00fcstri profesyonelleriyle g\u00fcvenle \u00e7apraz referans olu\u015fturma yetene\u011finin en \u00e7ok tercih edilen bilgi ili\u015fkilendirme y\u00f6ntemi oldu\u011funu ortaya koyuyor.<\/span><\/span><\/p>\n

    Aktif al\u0131c\u0131lar, a\u011f\u0131n tavsiyelerine yan\u0131t verir. <\/span>Sosyal a\u011flarda olmayanlar, akranlar\u0131ndan daha fazlas\u0131n\u0131n zaten orada oldu\u011funu bilselerdi \u00e7abucak kat\u0131l\u0131rlard\u0131. <\/span>So\u011fukla \u200b\u200bileti\u015fim s\u00fcreci neredeyse \u00f6ld\u00fc.<\/span><\/span><\/p>\n

    2) B2B al\u0131c\u0131lar\u0131n\u0131n %92’si, ayn\u0131 zamanda sat\u0131\u015f uzman\u0131 olan d\u00fc\u015f\u00fcnce liderleriyle etkile\u015fim kurmak istiyor.<\/span><\/span><\/strong><\/h2>\n

    \u0130\u00e7erik zenginle\u015ftirme \u00f6zelliklerini kullanarak d\u00fczenli olarak g\u00f6nderme ve payla\u015fma, konumland\u0131rma taktiklerine yard\u0131mc\u0131 olur. <\/span>Bir d\u00fc\u015f\u00fcnce lideri olman\u0131n bir\u00e7ok yolu vard\u0131r:<\/span><\/span><\/p>\n

      \n
    • Anahtar kelimelerle profillerinizi optimize edin<\/span><\/span><\/li>\n
    • Belirli ni\u015f gruplara kat\u0131l\u0131n<\/span><\/span><\/li>\n
    • Lider d\u00fc\u015f\u00fcnce ekibi toplant\u0131lar\u0131<\/span><\/span><\/li>\n
    • \u00d6d\u00fcller ve s\u00fcslemeler \u00f6deyin<\/span><\/span><\/li>\n
    • Blogger, Video, Podcast Misafiri Olun<\/span><\/span><\/li>\n<\/ul>\n

      Bu al\u0131c\u0131lar\u0131n yakla\u015f\u0131k yar\u0131s\u0131, gelmeden \u00f6nce i\u00e7eri\u011finizin 3 ila 5 par\u00e7as\u0131n\u0131 analiz edecek.<\/span><\/span><\/p>\n

      LinkedIn Publishing’in analizleri, genellikle 1.000’den fazla kelime olan uzun g\u00f6nderilerin cazibesini ve yak\u0131nl\u0131\u011f\u0131n\u0131 vurgular. <\/span>Ayr\u0131ca, tarafs\u0131z g\u00f6nderiler, kutupla\u015ft\u0131r\u0131c\u0131 mesajlar i\u00e7eren g\u00f6nderilere k\u0131yasla daha fazla payla\u015f\u0131m, be\u011feni ve yorum davet eder.<\/span><\/span><\/p>\n

      3) B2B profesyonellerinin %31’i sosyal sat\u0131\u015f\u0131n ili\u015fkilerin kalitesini iyile\u015ftirdi\u011fini iddia ediyor<\/span><\/span><\/strong><\/h2>\n

      Eldeki i\u015f hakk\u0131nda derin bilgi sergileyerek sa\u011flam bir g\u00fcven ve a\u015final\u0131k olu\u015fturabilirsiniz. <\/span>Ba\u015fta genellemeleri tart\u0131\u015fmaktan ayr\u0131nt\u0131lar\u0131 ana hatlar\u0131yla belirtmeye kadar yukar\u0131dan a\u015fa\u011f\u0131ya bir yakla\u015f\u0131m benimseyin.<\/span><\/span><\/p>\n

      Riski yeni y\u00f6ntemlerle modellemek ve yeni fintech metodolojilerini benimsemek isteyen bir finans firmas\u0131n\u0131n i\u015f ak\u0131\u015f\u0131n\u0131 entegre etme konusunda yard\u0131ma ihtiyac\u0131 var. <\/span>\u00d6rne\u011fin bir yaz\u0131l\u0131m sa\u011flay\u0131c\u0131s\u0131 olarak, uygulamadan geri d\u00f6n\u00fc\u015f beklemek deneyim g\u00f6stergesidir. <\/span>Bu, B2B sosyal al\u0131c\u0131lar\u0131na bilgili sat\u0131c\u0131larla ortak olduklar\u0131nda sunulan bir\u00e7ok \u00f6zelle\u015ftirilmi\u015f \u00e7\u00f6z\u00fcm stratejisinden sadece biridir.<\/span><\/span><\/p>\n

      4) B2B sosyal medya trafi\u011finizin yar\u0131s\u0131 do\u011frudan LinkedIn’den gelir<\/span><\/span><\/strong><\/h2>\n
      <\/figure>\n

      B2B sat\u0131\u015f\u0131yla ilgili herhangi bir tart\u0131\u015fman\u0131n LinkedIn’e geri d\u00f6nmesi zorunludur ve bu makalede olduk\u00e7a a\u00e7\u0131k nedenlerle birka\u00e7 kez bahsedildi. <\/span>Pop\u00fcler site B2B ekosistemlerine odaklan\u0131r; <\/span>\u00d6z\u00fcnde, en b\u00fcy\u00fck profesyonel \u00e7evrimi\u00e7i ve cihazlar aras\u0131 i\u015f a\u011f\u0131d\u0131r.<\/span><\/span><\/p>\n

      \u00d6l\u00e7ek ekonomileri, b\u00fcy\u00fcme oran\u0131 ve i\u015flevsellik nedeniyle LinkedIn, \u015firketin dijital pazarlama ara\u00e7 setinde artan bir \u00f6neme sahiptir. <\/span>Facebook, Twitter veya Pinterest’teki olas\u0131 sat\u0131\u015f yaratma analiti\u011fini kar\u015f\u0131la\u015ft\u0131r\u0131n ve LinkedIn neredeyse %300 daha etkilidir.<\/span><\/span><\/p>\n

      Sat\u0131c\u0131lar\u0131n k\u0131dem, i\u015f, maa\u015f, e\u011fitim ve daha fazlas\u0131na dayal\u0131 olarak potansiyel m\u00fc\u015fterileri belirleyebilmeleri i\u00e7in geli\u015fmi\u015f hedefleme mekanizmalar\u0131ndan yararlanmak i\u00e7in birinci s\u0131n\u0131f pazarlama \u00e7\u00f6z\u00fcmleri sunulmaktad\u0131r. <\/span>Orijinal ve organik g\u00f6sterimler, di\u011fer uygulamalardan da daha liberal olma e\u011filimindedir.<\/span><\/span><\/p>\n

      5) Sosyal sat\u0131c\u0131lar\u0131n kotalar\u0131 yerine getirme olas\u0131l\u0131\u011f\u0131 %50 daha fazlad\u0131r<\/span><\/span><\/strong><\/h2>\n
      <\/figure>\n

      Alt sat\u0131r, bu durumda en alt sat\u0131rd\u0131r. <\/span>Br\u00fct kar tek sat\u0131\u015f \u00f6l\u00e7\u00fcs\u00fc de\u011fildir, ancak \u00f6nemli \u00f6l\u00e7\u00fctt\u00fcr.<\/span><\/span><\/p>\n

      neden?<\/span><\/span><\/p>\n

      \u00c7\u00fcnk\u00fc stakelere eri\u015fmek, daha y\u00fcksek komisyonlar ve artan \u00f6d\u00fcller anlam\u0131na gelir. <\/span>Veriler, sosyal sat\u0131c\u0131lar\u0131n sat\u0131\u015f yap\u0131s\u0131na hakim oldu\u011funu g\u00f6steriyor.<\/span><\/span><\/p>\n

      Dijital pazarlama d\u00fc\u015f\u00fcnce lideri Hubspot ara\u015ft\u0131rmay\u0131 y\u00fcr\u00fctt\u00fc ve sosyal ara\u015ft\u0131rmac\u0131lar\u0131n herhangi bir zamanda boru hatt\u0131nda daha fazla anla\u015fma yapma e\u011filiminde oldu\u011funu buldu. <\/span>Ara\u015ft\u0131rmaya daha az zaman harcarlar ve \u00e7al\u0131\u015fan devrini azalt\u0131rlar.<\/span><\/span><\/p>\n

      ni\u015fan g\u00f6rg\u00fc kurallar\u0131<\/span><\/span><\/strong><\/h2>\n

      B2B sosyal sat\u0131\u015f sisteminizde a\u015fa\u011f\u0131daki \u00e7er\u00e7eveyi bar\u0131nd\u0131rmaya \u00e7al\u0131\u015f\u0131n:<\/span><\/span><\/p>\n

        \n
      • Profillerinize Tersine M\u00fchendislik Yap\u0131n (Ba\u015far\u0131l\u0131 Profillere Dayal\u0131)<\/span><\/span><\/li>\n
      • S\u0131cak ileti dizileriyle anlaml\u0131 etkile\u015fimleri takip edin<\/span><\/span><\/li>\n
      • Hedef \u00f6zellikleri yak\u0131ndan takip edin ve inceleyin<\/span><\/span><\/li>\n
      • Ba\u015fkalar\u0131n\u0131n ba\u015far\u0131lar\u0131 konusunda liberal olun<\/span><\/span><\/li>\n
      • S\u00fcrecin tad\u0131n\u0131 \u00e7\u0131kar\u0131n<\/span><\/span><\/li>\n<\/ul>\n

        \u00e7\u00f6z\u00fcm<\/span><\/span><\/strong><\/h2>\n

        \u0130\u015fletmeler aras\u0131 sosyal sat\u0131\u015f, pazarlaman\u0131n temel ilkelerini verimli ve ak\u0131ll\u0131 bir \u015fekilde taklit etti\u011fi i\u00e7in LinkedIn gibi ba\u011flamsal bir platformda iyi \u00e7al\u0131\u015f\u0131r. <\/span>Giri\u015fimcilerin uzun vadeli sosyal sat\u0131\u015f\u0131n arkas\u0131ndan kar\u015f\u0131la\u015ft\u0131klar\u0131 sat\u0131\u015f zorluklar\u0131 \u00e7\u00f6z\u00fclebilir.<\/span><\/span><\/p>\n

        B2B sosyal sat\u0131\u015f istatistiklerinin derinli\u011fiyle ilgilenen herkes, genel noktaya daha fazla odaklanmak i\u00e7in kendi ara\u015ft\u0131rmalar\u0131n\u0131 yapabilir. <\/span>Pazarlama \u015eirketleri i\u00e7in Tasarlanan Sosyal Sat\u0131\u015f Taktikleri, E-Marketing Associates’in bir uzmanl\u0131k alan\u0131d\u0131r.<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        B2B sosyal sat\u0131\u015f, sosyal medya pazarlamas\u0131 ile ayn\u0131 \u015fey de\u011fildir Sat\u0131\u015f uzmanlar\u0131, B2B sosyal sat\u0131\u015f\u0131n\u0131 sosyal medya pazarlamas\u0131yla kar\u0131\u015ft\u0131r\u0131r ve nedenini g\u00f6rmek kolayd\u0131r. Ba\u011flamsal kat\u0131l\u0131m, do\u011frudan \u00fcr\u00fcn sat\u0131\u015flar\u0131ndan pratik olarak ka\u00e7\u0131n\u0131r, bu da iyi bir \u015feydir. Hi\u00e7 kimse (akl\u0131 ba\u015f\u0131nda) Facebook ve Twitter’da, \u00f6zellikle de i\u015f odakl\u0131 ni\u015f platform LinkedIn’de istenmeyen ileti\u015fim bombard\u0131man\u0131na maruz kalmak …<\/p>\n","protected":false},"author":1,"featured_media":10064,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11629","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nB2B sosyal sat\u0131\u015f, sosyal medya pazarlamas\u0131 ile ayn\u0131 \u015fey de\u011fildir - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/b2b-social-selling-is-not-the-same-as-social-media-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"B2B sosyal sat\u0131\u015f, sosyal medya pazarlamas\u0131 ile ayn\u0131 \u015fey de\u011fildir - zdmaa\" \/>\n<meta property=\"og:description\" content=\"B2B sosyal sat\u0131\u015f, sosyal medya pazarlamas\u0131 ile ayn\u0131 \u015fey de\u011fildir Sat\u0131\u015f uzmanlar\u0131, B2B sosyal sat\u0131\u015f\u0131n\u0131 sosyal medya pazarlamas\u0131yla kar\u0131\u015ft\u0131r\u0131r ve nedenini g\u00f6rmek kolayd\u0131r. 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