{"id":11792,"date":"2021-12-19T11:35:34","date_gmt":"2021-12-19T08:35:34","guid":{"rendered":"https:\/\/zdmaa.com\/diversifying-your-customer-base-will-help-increase-your-sales\/"},"modified":"2022-01-04T19:55:43","modified_gmt":"2022-01-04T16:55:43","slug":"diversifying-your-customer-base-will-help-increase-your-sales","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/diversifying-your-customer-base-will-help-increase-your-sales\/","title":{"rendered":"M\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r."},"content":{"rendered":"

M\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r.<\/span><\/span><\/span><\/span><\/p>\n

 <\/p>\n

\n

Bir\u00e7ok k\u00fc\u00e7\u00fck i\u015fletmeye her zaman belirli bir m\u00fc\u015fteri t\u00fcr\u00fcn\u00fc ak\u0131llar\u0131nda tutmalar\u0131 tavsiye edilir. <\/span>Hedef pazar\u0131n\u0131z\u0131 anlamak, ba\u015flang\u0131\u00e7taki b\u00fcy\u00fcme i\u00e7in kritik \u00f6neme sahiptir, ancak i\u015finiz bir kez durgunla\u015ft\u0131\u011f\u0131nda, m\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek i\u00e7in bir strateji ba\u015flatman\u0131n zaman\u0131 gelebilir.<\/span><\/span><\/p>\n

\u0130\u015f \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi m\u00fcmk\u00fcn oldu\u011funca tutarl\u0131 tutarken m\u00fc\u015fteri profilinizi \u00e7e\u015fitlendirmek m\u00fcmk\u00fcnd\u00fcr. <\/span>Bu g\u00f6nderide, \u015fimdiye kadarki ba\u015far\u0131l\u0131 uygulamalar\u0131n\u0131zdan hi\u00e7birinden \u00f6d\u00fcn vermeden m\u00fc\u015fteri taban\u0131n\u0131zda daha kapsay\u0131c\u0131 olmak i\u00e7in baz\u0131 y\u00f6ntemler bulabilirsiniz.<\/span><\/span><\/p>\n

K\u00fc\u00e7\u00fck \u0130\u015fletme M\u00fc\u015fterilerini \u00c7e\u015fitlendirmek: Ayr\u0131nt\u0131l\u0131 Bir K\u0131lavuz<\/span><\/span><\/strong><\/h2>\n

Yeni Potansiyel M\u00fc\u015fteriler i\u00e7in \u0130\u00e7erik Pazarlamas\u0131<\/span><\/span><\/strong><\/h2>\n
<\/figure>\n

Evet, \u00fcr\u00fcn veya hizmet \u00e7e\u015fitlendirmesine \u00e7ok fazla harcama yapmadan veya de\u011fi\u015ftirmeden daha b\u00fcy\u00fck bir pazar pay\u0131na sahip olmak m\u00fcmk\u00fcnd\u00fcr. <\/span>Tekliflerinizin faydal\u0131 olabilece\u011fi ba\u015fka bir grup insana odaklanan i\u00e7erik pazarlama stratejilerine sahip olmak kadar ak\u0131ll\u0131 olabilirsiniz.<\/span><\/span><\/p>\n

Bu, i\u00e7erik pazarlamas\u0131 yoluyla nas\u0131l yap\u0131l\u0131r? <\/span>\u0130\u015fte baz\u0131 \u00f6rnekler:<\/span><\/span><\/p>\n

    \n
  • Yeni bir m\u00fc\u015fteri taban\u0131 taraf\u0131ndan kullan\u0131lan anahtar kelime terimlerinin kullan\u0131m\u0131<\/span><\/span><\/strong> : \u00d6rne\u011fin, e\u011fitim materyalleri satan k\u00fc\u00e7\u00fck bir i\u015fletme, i\u00e7erik pazarlama uygulamalar\u0131nda yaln\u0131zca e\u011fitimciler taraf\u0131ndan de\u011fil, ayn\u0131 zamanda evde e\u011fitim g\u00f6ren ebeveynler taraf\u0131ndan da kullan\u0131lan anahtar kelimeleri kullanmaya ba\u015flayabilir.<\/span><\/span><\/li>\n
  • Geni\u015f bir kitle i\u00e7in de\u011ferli i\u00e7erik olu\u015fturun<\/span><\/span><\/strong> : Geni\u015f bir kitle i\u00e7in problem \u00e7\u00f6zmeyi i\u00e7eren i\u00e7erik, olas\u0131 sat\u0131\u015flar\u0131 elde etmede de yard\u0131mc\u0131 olur. <\/span>En b\u00fcy\u00fck m\u00fc\u015fterilere sahip \u015firketler genellikle \u00e7ok \u00e7e\u015fitli izleyiciler i\u00e7in bloglar, videolar ve sosyal medya g\u00f6nderileri olu\u015fturur.<\/span><\/span><\/li>\n<\/ul>\n

    M\u00fc\u015fteri kazan\u0131m\u0131na ayr\u0131lm\u0131\u015f a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ve web i\u00e7eri\u011fi<\/span><\/span><\/strong><\/h2>\n
    <\/figure>\n

    Baz\u0131 k\u00fc\u00e7\u00fck i\u015fletmeler genellikle iki t\u00fcr m\u00fc\u015fteri i\u00e7in “komisyoncu” olarak hareket eder. <\/span>\u00d6rne\u011fin, bir \u015firket evde bak\u0131m hizmetlerine ihtiya\u00e7 duyan ki\u015filer i\u00e7in zamanlama ve kaynak bulma yaz\u0131l\u0131m\u0131 geli\u015ftirir, bu nedenle hem m\u00fc\u015fteri adaylar\u0131n\u0131, hem de evde bak\u0131ma ihtiya\u00e7 duyan aileleri ara\u015ft\u0131rmalar\u0131 gerekir.<\/span><\/span><\/p>\n

    Bu nedenle, m\u00fc\u015fteri taban\u0131n\u0131z\u0131n her iki taraf\u0131na da hitap eden a\u00e7\u0131l\u0131\u015f sayfalar\u0131na sahip olmak \u00e7ok \u00f6nemlidir. <\/span>Dahil edilecek \u00f6\u011felerden baz\u0131lar\u0131, m\u00fc\u015fteri veya sa\u011flay\u0131c\u0131 olarak kaydolman\u0131n faydalar\u0131d\u0131r. <\/span>\u00d6zellik avantaj\u0131 sat\u0131\u015f\u0131 olarak da adland\u0131r\u0131lan bu kampanya, m\u00fc\u015fterilerin ihtiya\u00e7lar\u0131na g\u00f6re kaydolabilecekleri farkl\u0131 \u00f6zellikleri arayabilecekleri kapsaml\u0131 bir tablo i\u00e7erir.<\/span><\/span><\/p>\n

    Farkl\u0131 m\u00fc\u015fteri t\u00fcrlerini bilgilendirmeyi ama\u00e7layan statik a\u00e7\u0131l\u0131\u015f sayfalar\u0131 ve web i\u00e7eri\u011fi olu\u015fturmak, m\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmenize yard\u0131mc\u0131 olur.<\/span><\/span><\/p>\n

    Sosyal medyan\u0131n sa\u011flad\u0131\u011f\u0131 geni\u015f alandan yararlan\u0131n<\/span><\/span><\/strong><\/h2>\n

    Sosyal medya, potansiyel m\u00fc\u015fterileri \u00e7ekmek amac\u0131yla geni\u015f bir kitleye ula\u015fman\u0131n uygun maliyetli bir yoludur. <\/span>Dijital pazarlaman\u0131n bu alan\u0131nda m\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek i\u00e7in bir\u00e7ok se\u00e7enek var:<\/span><\/span><\/p>\n

      \n
    • Hedeflenen Sosyal Medya \u0130\u00e7eri\u011fi<\/span><\/span><\/strong> : Farkl\u0131 bir demografiye sahip daha fazla kitlenin ilgisini \u00e7ekmek i\u00e7in makaralar, hikayeler veya kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan g\u00f6nderiler gibi sosyal medya pazarlamas\u0131ndaki en son trendleri kullanmak<\/span><\/span><\/li>\n
    • Sosyal Medya Kullan\u0131m\u0131<\/span><\/span><\/strong> : Hashtag’ler, hedeflenen sponsorlu g\u00f6nderiler ve etkileyiciler ve di\u011fer markalarla i\u015fbirlikleri, elde edilebilecek olas\u0131 sat\u0131\u015f t\u00fcrlerini art\u0131rmak i\u00e7in kullan\u0131labilir.<\/span><\/span><\/li>\n<\/ul>\n

      Medya \u015firketleri ve ki\u015filikleri ile ortakl\u0131klar<\/span><\/span><\/strong><\/h2>\n
      <\/figure>\n

      Ayr\u0131ca, medya \u015firketleriyle ortakl\u0131klar yoluyla i\u015finizle ilgili haberleri alabilirsiniz. <\/span>G\u00fcn\u00fcm\u00fczde geleneksel televizyon ve bas\u0131l\u0131 medya gibi farkl\u0131 t\u00fcrde medya \u015firketleri veya bloglar, podcast’ler veya haber siteleri gibi dijital \u015firketler bulunmaktad\u0131r.<\/span><\/span><\/p>\n

      Bir\u00e7ok medya \u015firketi ve \u015fahsiyeti o kadar geni\u015f bir kitleye sahiptir ki, tek bir \u00f6zellik bile m\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmenize yard\u0131mc\u0131 olabilir. <\/span>Ortak oldu\u011funuz medya \u015firketine veya ki\u015fili\u011fe ba\u011fl\u0131 olarak \u00f6zellikleri \u00fccretsiz veya \u00fccretli olarak alabilirsiniz.<\/span><\/span><\/p>\n

      \u00d6ne \u00e7\u0131kman\u0131n baz\u0131 yollar\u0131 aras\u0131nda bir medya \u015firketinin hedef kitlesi i\u00e7in faydal\u0131 olacak bilgiler sa\u011flamak, bir haber platformunda ilgili bir konuyu tart\u0131\u015fmak veya i\u015fletmeniz hakk\u0131nda bir hikaye payla\u015fmak say\u0131labilir.<\/span><\/span><\/p>\n

      Rakiplerinizi <\/span><\/strong>izleyin<\/span><\/span><\/h2>\n
      <\/figure>\n

      M\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek, ayn\u0131 zamanda alan\u0131n\u0131zda \u00f6nde olmak demektir. <\/span>Bu, lider markalar veya ni\u015finizdeki g\u00fc\u00e7l\u00fc rakipler gibi hedef kitlenizin nereye akt\u0131\u011f\u0131n\u0131 izleyerek yap\u0131labilir. <\/span>Bunu yapman\u0131n ad\u0131m ad\u0131m bir yolu vard\u0131r:<\/span><\/span><\/p>\n

        \n
      • Etkili Pazarlama Stratejilerini Belirleyin<\/span><\/span><\/strong> G\u00fc\u00e7l\u00fc rakiplerinizin kulland\u0131\u011f\u0131 pazarlama stratejilerinden baz\u0131lar\u0131n\u0131 listeleyin. <\/span>Sponsorlu g\u00f6nderiler mi, kullan\u0131c\u0131 taraf\u0131ndan olu\u015fturulan i\u00e7erik mi kullan\u0131yorlar veya sezona g\u00f6re \u00fcr\u00fcnler mi olu\u015fturuyorlar? <\/span>\u0130\u015finize yarayan stratejiler bulun ve bunlar\u0131 hedefiniz olarak uygulay\u0131n.<\/span><\/span><\/li>\n
      • Marka bilinci olu\u015fturman\u0131n baz\u0131 unsurlar\u0131na dikkat edin<\/span><\/span><\/strong> : <\/span>Marka bilinci olu\u015fturma<\/span><\/strong> , m\u00fc\u015fteri taban\u0131n\u0131z\u0131 geli\u015ftirmenin de ayr\u0131lmaz bir par\u00e7as\u0131d\u0131r. <\/span>Tasar\u0131m, logolar, i\u00e7erik sesi ve di\u011fer medya t\u00fcrleri gibi rakiplerinizin markalar\u0131n\u0131 nas\u0131l sunduklar\u0131na dair en k\u00fc\u00e7\u00fck ayr\u0131nt\u0131lar\u0131 izleyin.<\/span><\/span><\/li>\n
      • Sistemleri anlay\u0131n<\/span><\/span><\/strong> : Rekabetinizi daha verimli hale getiren baz\u0131 i\u015f uygulamalar\u0131n\u0131 da tan\u0131mlayabilirsiniz. <\/span>Nakliye, \u00f6deme i\u015flemleri, m\u00fc\u015fteri hizmetleri, lojistik ve di\u011fer \u00f6\u011feler, bakabilece\u011finiz alanlardan baz\u0131lar\u0131d\u0131r. <\/span>Bu \u015firketlerin sistemlerindeki g\u00f6kdelenler, m\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmede ilerlemenize yard\u0131mc\u0131 olabilir.<\/span><\/span><\/li>\n<\/ul>\n

        M\u00fc\u015fteri taban\u0131n\u0131 \u00e7e\u015fitlendirin: basit ve etkili stratejiler bulma<\/span><\/span><\/strong><\/h2>\n

        Sahip oldu\u011funuz m\u00fc\u015fteri say\u0131s\u0131n\u0131 ve t\u00fcr\u00fcn\u00fc art\u0131rmak, her zaman \u00fcr\u00fcn veya hizmetlerinizin elden ge\u00e7irilmesi anlam\u0131na gelmez. <\/span>Yukar\u0131daki stratejileri kullanarak hedef kitlenizi geni\u015fletmek, daha fazla potansiyel m\u00fc\u015fteri elde etmek ve sat\u0131\u015flar\u0131 art\u0131rmak i\u00e7in k\u00fc\u00e7\u00fck ama etkili de\u011fi\u015fiklikler yapabilirsiniz.<\/span><\/span><\/p>\n

        M\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmenize yard\u0131mc\u0131 olacak bir dijital pazarlama \u015firketi mi ar\u0131yorsunuz? <\/span>EMA Associates, B\u00fcy\u00fcme i\u00e7in K\u00fc\u00e7\u00fck \u0130\u015fletme Pazarlamas\u0131n\u0131n t\u00fcm alanlar\u0131nda yard\u0131mc\u0131 olabilir. <\/span>Bize nas\u0131l yard\u0131m edebilece\u011finizi s\u00f6yleyin!<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        M\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r.   Bir\u00e7ok k\u00fc\u00e7\u00fck i\u015fletmeye her zaman belirli bir m\u00fc\u015fteri t\u00fcr\u00fcn\u00fc ak\u0131llar\u0131nda tutmalar\u0131 tavsiye edilir. Hedef pazar\u0131n\u0131z\u0131 anlamak, ba\u015flang\u0131\u00e7taki b\u00fcy\u00fcme i\u00e7in kritik \u00f6neme sahiptir, ancak i\u015finiz bir kez durgunla\u015ft\u0131\u011f\u0131nda, m\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek i\u00e7in bir strateji ba\u015flatman\u0131n zaman\u0131 gelebilir. \u0130\u015f \u00fcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi m\u00fcmk\u00fcn oldu\u011funca tutarl\u0131 tutarken m\u00fc\u015fteri profilinizi \u00e7e\u015fitlendirmek …<\/p>\n","protected":false},"author":1,"featured_media":9991,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11792","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nM\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r. - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/diversifying-your-customer-base-will-help-increase-your-sales\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r. - zdmaa\" \/>\n<meta property=\"og:description\" content=\"M\u00fc\u015fteri taban\u0131n\u0131z\u0131 \u00e7e\u015fitlendirmek sat\u0131\u015flar\u0131n\u0131z\u0131 art\u0131rman\u0131za yard\u0131mc\u0131 olacakt\u0131r.   Bir\u00e7ok k\u00fc\u00e7\u00fck i\u015fletmeye her zaman belirli bir m\u00fc\u015fteri t\u00fcr\u00fcn\u00fc ak\u0131llar\u0131nda tutmalar\u0131 tavsiye edilir. 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