{"id":11910,"date":"2021-12-19T11:32:59","date_gmt":"2021-12-19T08:32:59","guid":{"rendered":"https:\/\/zdmaa.com\/want-to-know-how-to-generate-leads-using-linkedin-for-free\/"},"modified":"2021-12-27T22:38:42","modified_gmt":"2021-12-27T19:38:42","slug":"want-to-know-how-to-generate-leads-using-linkedin-for-free","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/want-to-know-how-to-generate-leads-using-linkedin-for-free\/","title":{"rendered":"LinkedIn ile \u00fccretsiz m\u00fc\u015fteri adaylar\u0131 olu\u015fturmay\u0131 \u00f6\u011frenmek ister misiniz?"},"content":{"rendered":"

LinkedIn ile \u00fccretsiz m\u00fc\u015fteri adaylar\u0131 olu\u015fturmay\u0131 \u00f6\u011frenmek ister misiniz?<\/span><\/span><\/span><\/span><\/p>\n

\n

2021’de bir i\u015fletme sahibi olarak LinkedIn, dijital pazarlama stratejinizde b\u00fcy\u00fck olas\u0131l\u0131kla ayr\u0131lmaz bir rol oynayacakt\u0131r. <\/span>Asl\u0131nda, B2B pazarlamac\u0131lar\u0131n\u0131n %94’\u00fc platformu markalar\u0131n\u0131 tan\u0131tmak i\u00e7in kullan\u0131yor ve %82’si LinkedIn’in odaklan\u0131lmas\u0131 gereken en \u00f6nemli a\u011f platformu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor.<\/span><\/span><\/p>\n

\u0130\u015fletme sahiplerinin %65’i en b\u00fcy\u00fck pazarlama zorlu\u011funun olas\u0131 sat\u0131\u015flar olu\u015fturdu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. <\/span>Ancak, bu ipu\u00e7lar\u0131n\u0131 takip ederseniz, daha iyi bir LinkedIn kullan\u0131c\u0131s\u0131 olabilir ve Linkedin ile \u00fccretsiz olarak potansiyel m\u00fc\u015fteriler olu\u015fturabilirsiniz:<\/span><\/span><\/p>\n

Yeni i\u00e7erik eklemeye devam edin<\/span><\/span><\/strong><\/h2>\n
<\/figure>\n

Kaliteli m\u00fc\u015fteri adaylar\u0131 olu\u015fturmay\u0131 m\u00fcmk\u00fcn k\u0131lan bir LinkedIn Sayfas\u0131 olu\u015fturmak i\u00e7in ilgi \u00e7ekici, bilgilendirici ve hedef kitlenizin benzersiz ihtiya\u00e7lar\u0131na g\u00f6re uyarlanm\u0131\u015f yeni i\u00e7erikleri d\u00fczenli olarak yay\u0131nlaman\u0131z gerekir. <\/span>Ayr\u0131ca, karma\u015f\u0131k kavramlar\u0131 hedef kitlenize a\u00e7\u0131klamay\u0131 kolayla\u015ft\u0131ran LinkedIn sayfan\u0131z\u0131n uzun i\u00e7eri\u011fini kullanmak genellikle en iyisidir.<\/span><\/span><\/p>\n

Ancak, okuyucular\u0131n etkile\u015fimde kalmas\u0131n\u0131 sa\u011flamak \u00f6nemlidir. <\/span>LinkedIn Sayfan\u0131z i\u00e7in ilgi \u00e7ekici ve etkili i\u00e7erik olu\u015fturman\u0131za yard\u0131mc\u0131 olabilecek baz\u0131 ipu\u00e7lar\u0131:<\/span><\/span><\/p>\n

    \n
  • \u00dcr\u00fcnlerinizin ve\/veya hizmetlerinizin m\u00fc\u015fterilere neler sunabilece\u011fini a\u00e7\u0131klayan videolar, foto\u011fraflar ve animasyonlar gibi g\u00f6rsel pazarlama tekniklerini kullan\u0131n.<\/span><\/span><\/li>\n
  • Platformda nadiren vakit ge\u00e7irmektense, markan\u0131z\u0131 LinkedIn’de tan\u0131tmak i\u00e7in her g\u00fcn birka\u00e7 dakika harcamak daha iyidir.<\/span><\/span><\/li>\n
  • LinkedIn hesab\u0131n\u0131z\u0131 kimlerin g\u00f6r\u00fcnt\u00fcledi\u011fine bakarak hedef kitlenizi daha iyi tan\u0131y\u0131n.<\/span><\/span><\/li>\n<\/ul>\n

    Etkili g\u00f6rsel yard\u0131mc\u0131lar olu\u015fturun<\/span><\/span><\/strong><\/h2>\n

    LinkedIn en \u00e7ok yaz\u0131l\u0131 i\u00e7erik ve a\u011f olu\u015fturma platformu olarak bilinse de, platformda i\u015finizi b\u00fcy\u00fctmenin etkili bir yolu olabilecek \u00e7ok \u00e7e\u015fitli g\u00f6rsel pazarlama tekniklerinden de yararlanabilirsiniz. <\/span>Bir B2B pazarlamac\u0131s\u0131 olarak g\u00f6rsel yard\u0131mlar, \u00fcr\u00fcnlerinizin ve hizmetlerinizin nas\u0131l \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 a\u00e7\u0131klamay\u0131 kolayla\u015ft\u0131rabilir ve bu, LinkedIn’de potansiyel m\u00fc\u015fteriler edinme yetene\u011finizi b\u00fcy\u00fck \u00f6l\u00e7\u00fcde art\u0131rabilir.<\/span><\/span><\/p>\n

    Bunun nedeni, markan\u0131z\u0131 di\u011fer i\u015fletme sahiplerine tan\u0131t\u0131yorsan\u0131z, a\u00e7\u0131klaman\u0131z gereken kavramlar\u0131n B2C (i\u015fletmeden m\u00fc\u015fteriye) pazarlamaya odaklanmaktan daha karma\u015f\u0131k olabilmesidir. <\/span>G\u00f6rsellerin LinkedIn’de potansiyel m\u00fc\u015fteri toplaman\u0131z\u0131 kolayla\u015ft\u0131rmas\u0131n\u0131n birka\u00e7 ana nedeni vard\u0131r:<\/span><\/span><\/p>\n

      \n
    • Do\u011frudan izleyicilerle konu\u015ftu\u011funuz videolar, g\u00fc\u00e7l\u00fc bir potansiyel m\u00fc\u015fteri yaratma arac\u0131 olabilir.<\/span><\/span><\/li>\n
    • \u00dcr\u00fcn\u00fcn\u00fcz\u00fcn\/\u00fcr\u00fcnlerinizin a\u00e7\u0131klay\u0131c\u0131 bir videosunu yay\u0131nlayabilirseniz, bu potansiyel m\u00fc\u015fteri olu\u015fturmak i\u00e7in \u00e7ok etkili bir yol olabilir.<\/span><\/span><\/li>\n
    • Videolar, insanlar\u0131n dikkatini yaz\u0131l\u0131 i\u00e7erikten daha uzun s\u00fcre tutma e\u011filimindedir.<\/span><\/span><\/li>\n
    • K\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in Instagram makaralar\u0131, \u015firketinizin LinkedIn profiline ilgi \u00e7ekebilir.<\/span><\/span><\/li>\n<\/ul>\n

      Analitik yaz\u0131l\u0131m\u0131 kullan\u0131n<\/span><\/span><\/strong><\/h2>\n
      <\/figure>\n

      Analytics yaz\u0131l\u0131m\u0131, daha etkili anahtar kelimeler se\u00e7meyi, daha iyi i\u00e7erik olu\u015fturmay\u0131 ve pazar ara\u015ft\u0131rman\u0131z\u0131 geli\u015ftirmeyi m\u00fcmk\u00fcn k\u0131labilir. <\/span>LinkedIn’de markan\u0131z\u0131 tan\u0131tman\u0131za yard\u0131mc\u0131 olacak analitik yaz\u0131l\u0131mlar\u0131 kullan\u0131rken ak\u0131lda tutulmas\u0131 gereken en \u00f6nemli \u015feylerden baz\u0131lar\u0131 \u015funlard\u0131r:<\/span><\/span><\/p>\n

        \n
      • LinkedIn kullan\u0131c\u0131lar\u0131 i\u00e7in \u00f6zel olarak tasarlanm\u0131\u015f analiz yaz\u0131l\u0131m\u0131n\u0131 se\u00e7mek en iyisidir. <\/span>Bu, dahili arama motoru optimizasyonunda etkinli\u011fini art\u0131racakt\u0131r.<\/span><\/span><\/li>\n
      • LinkedIn’deki olas\u0131 sat\u0131\u015flar\u0131 kolayca takip etmenizi sa\u011flayan analiz yaz\u0131l\u0131m\u0131n\u0131 se\u00e7in. <\/span>Bu, LinkedIn pazarlama kampanyan\u0131z\u0131 y\u00f6netmeyi kolayla\u015ft\u0131racakt\u0131r.<\/span><\/span><\/li>\n
      • \u00dccretsiz deneme sunan bir analiz yaz\u0131l\u0131m\u0131 bulun.<\/span><\/span><\/li>\n<\/ul>\n

        Dahili arama s\u0131ralamalar\u0131n\u0131za dikkat edin<\/span><\/span><\/strong><\/h2>\n

        Platformdaki g\u00f6r\u00fcn\u00fcrl\u00fc\u011f\u00fcn\u00fcz\u00fc art\u0131rmak i\u00e7in LinkedIn SEO stratejinizi geli\u015ftirmeniz \u00f6nemlidir. <\/span>Anahtar kelimeleri se\u00e7mek g\u00f6z \u00f6n\u00fcnde bulundurulmas\u0131 gereken en \u00f6nemli \u015feylerden biri olsa da, bu ipu\u00e7lar\u0131 ayr\u0131ca LinkedIn SEO stratejinizi geli\u015ftirmenize ve potansiyel m\u00fc\u015fterilerle ba\u011flant\u0131 kurman\u0131za yard\u0131mc\u0131 olabilir:<\/span><\/span><\/p>\n

          \n
        • LinkedIn SEO, di\u011fer sosyal medya platformlar\u0131ndaki arama motoru optimizasyonuna benzer; bu, ba\u015fka yerlerdeki en etkili stratejilerin LinkedIn’de \u00e7al\u0131\u015faca\u011f\u0131 anlam\u0131na gelir.<\/span><\/span><\/li>\n
        • LinkedIn profil sayfan\u0131z\u0131n tamamen dolduruldu\u011fundan emin olun ve ald\u0131\u011f\u0131n\u0131z profil g\u00f6r\u00fcnt\u00fcleme say\u0131s\u0131n\u0131 yak\u0131ndan takip edin.<\/span><\/span><\/li>\n
        • LinkedIn’deki yerel arama s\u0131ralaman\u0131za dikkat etmeniz \u00f6nemlidir.<\/span><\/span><\/li>\n<\/ul>\n

          LinkedIn’deki a\u011f\u0131n\u0131z\u0131 geni\u015fletin<\/span><\/span><\/strong><\/h2>\n
          <\/figure>\n

          Herhangi bir LinkedIn pazarlama stratejisinden en iyi \u015fekilde yararlanmak i\u00e7in a\u011f\u0131n\u0131z\u0131 m\u00fcmk\u00fcn oldu\u011funca b\u00fcy\u00fctmek \u00f6nemlidir. <\/span>Bu, olas\u0131 sat\u0131\u015f yaratmay\u0131 kolayla\u015ft\u0131r\u0131r, sekt\u00f6r\u00fcn\u00fczdeki di\u011fer ki\u015filerle ba\u011flant\u0131 kurman\u0131za olanak tan\u0131r ve \u00fccretsiz olarak m\u00fcmk\u00fcnd\u00fcr! <\/span>LinkedIn a\u011f\u0131n\u0131z\u0131 b\u00fcy\u00fctmenize, sekt\u00f6r\u00fcn\u00fczdeki karar vericilerle ba\u011flant\u0131 kurman\u0131za ve markan\u0131za daha fazla ilgi duymaya ba\u015flaman\u0131za yard\u0131mc\u0131 olabilecek baz\u0131 ipu\u00e7lar\u0131:<\/span><\/span><\/p>\n

            \n
          • Sayfan\u0131za y\u00fcksek kaliteli bir profil resmi ekledi\u011finizden emin olun.<\/span><\/span><\/li>\n
          • \u00d6zetinize \u00e7ok dikkat edin. <\/span>Hedef kitlenizin benzersiz ihtiya\u00e7lar\u0131na g\u00f6re haz\u0131rlanm\u0131\u015f, profesyonel \u00f6zge\u00e7mi\u015finize kapsaml\u0131 ve k\u0131sa bir genel bak\u0131\u015f i\u00e7erdi\u011finden emin olun.<\/span><\/span><\/li>\n
          • Yaln\u0131zca sizinle ortak noktalar\u0131 olan ki\u015filerle ba\u011flant\u0131 kurmaya \u00e7al\u0131\u015f\u0131n ve sizinle ba\u011flant\u0131 kurmak isteyebilece\u011fini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcz herhangi bir ki\u015finin LinkedIn profilini g\u00f6sterin.<\/span><\/span><\/li>\n
          • LinkedIn Premium’u kullanmak, b\u00fcy\u00fck bir LinkedIn a\u011f\u0131 olu\u015fturmay\u0131 kolayla\u015ft\u0131rabilir.<\/span><\/span><\/li>\n
          • Topluluk sosyal yard\u0131m etkinliklerine kat\u0131lmak.<\/span><\/span><\/li>\n
          • LinkedIn ki\u015fiselle\u015ftirilmi\u015f m\u00fc\u015fteri aday\u0131 \u00f6nerilerinize ve LinkedIn kontrol panelinize \u00e7ok dikkat edin.<\/span><\/span><\/li>\n
          • \u00d6nerilen ba\u011flant\u0131lar listenizi s\u0131k s\u0131k kontrol edin.<\/span><\/span><\/li>\n
          • Arkada\u015flar\u0131n\u0131za ve i\u015f arkada\u015flar\u0131n\u0131za LinkedIn hesaplar\u0131 olup olmad\u0131\u011f\u0131n\u0131 sormay\u0131 al\u0131\u015fkanl\u0131k haline getirin ve varsa onlar\u0131 her zaman bir ki\u015fi olarak ekleyin.<\/span><\/span><\/li>\n
          • Platformda potansiyel m\u00fc\u015fteri yaratma stratejinize rehberlik etmek i\u00e7in her zaman LinkedIn Sales Navigator’\u0131 kullan\u0131n.<\/span><\/span><\/li>\n
          • \u0130\u015fe yarayan bir strateji bulduktan sonra, gelece\u011fe aylar hatta y\u0131llar sonra sad\u0131k kal\u0131n.<\/span><\/span><\/li>\n
          • Platformdaki insanlarla ba\u011flant\u0131 kurmak i\u00e7in d\u00fczenli olarak bir g\u00fcncelleme yay\u0131nlay\u0131n.<\/span><\/span><\/li>\n<\/ul>\n

            LinkedIn pazarlama stratejinizi geli\u015ftirebiliriz<\/span><\/span><\/strong><\/h2>\n

            LinkedIn’deki yerel arama s\u0131ralaman\u0131z\u0131 veya platformdaki pazarlama stratejinizin herhangi bir y\u00f6n\u00fcn\u00fc iyile\u015ftirmeye \u00e7al\u0131\u015f\u0131yorsan\u0131z, tam olarak arad\u0131\u011f\u0131n\u0131z\u0131 sa\u011fl\u0131yoruz. <\/span>Bunun nedeni, her \u015fekil ve b\u00fcy\u00fckl\u00fckteki \u015firketin LinkedIn’de \u00e7ok daha iyi performans g\u00f6stermesine yard\u0131mc\u0131 olmam\u0131zd\u0131r. <\/span>O halde bug\u00fcn bizimle ileti\u015fime ge\u00e7in ve platformda potansiyel m\u00fc\u015fteri toplamak i\u00e7in ilk ad\u0131m\u0131 daha etkili bir \u015fekilde at\u0131n!<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

            LinkedIn ile \u00fccretsiz m\u00fc\u015fteri adaylar\u0131 olu\u015fturmay\u0131 \u00f6\u011frenmek ister misiniz? 2021’de bir i\u015fletme sahibi olarak LinkedIn, dijital pazarlama stratejinizde b\u00fcy\u00fck olas\u0131l\u0131kla ayr\u0131lmaz bir rol oynayacakt\u0131r. Asl\u0131nda, B2B pazarlamac\u0131lar\u0131n\u0131n %94’\u00fc platformu markalar\u0131n\u0131 tan\u0131tmak i\u00e7in kullan\u0131yor ve %82’si LinkedIn’in odaklan\u0131lmas\u0131 gereken en \u00f6nemli a\u011f platformu oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. \u0130\u015fletme sahiplerinin %65’i en b\u00fcy\u00fck pazarlama zorlu\u011funun olas\u0131 sat\u0131\u015flar olu\u015fturdu\u011funu d\u00fc\u015f\u00fcn\u00fcyor. …<\/p>\n","protected":false},"author":1,"featured_media":9955,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11910","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nLinkedIn ile \u00fccretsiz m\u00fc\u015fteri adaylar\u0131 olu\u015fturmay\u0131 \u00f6\u011frenmek ister misiniz? - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/want-to-know-how-to-generate-leads-using-linkedin-for-free\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"LinkedIn ile \u00fccretsiz m\u00fc\u015fteri adaylar\u0131 olu\u015fturmay\u0131 \u00f6\u011frenmek ister misiniz? - zdmaa\" \/>\n<meta property=\"og:description\" content=\"LinkedIn ile \u00fccretsiz m\u00fc\u015fteri adaylar\u0131 olu\u015fturmay\u0131 \u00f6\u011frenmek ister misiniz? 2021’de bir i\u015fletme sahibi olarak LinkedIn, dijital pazarlama stratejinizde b\u00fcy\u00fck olas\u0131l\u0131kla ayr\u0131lmaz bir rol oynayacakt\u0131r. 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