{"id":11988,"date":"2021-12-19T11:29:56","date_gmt":"2021-12-19T08:29:56","guid":{"rendered":"https:\/\/zdmaa.com\/hotel-related-social-post-ideas-to-boost-engagement\/"},"modified":"2021-12-27T23:28:43","modified_gmt":"2021-12-27T20:28:43","slug":"hotel-related-social-post-ideas-to-boost-engagement","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/hotel-related-social-post-ideas-to-boost-engagement\/","title":{"rendered":"Kat\u0131l\u0131m\u0131 art\u0131rmak i\u00e7in otelle ilgili sosyal payla\u015f\u0131m fikirleri"},"content":{"rendered":"

Kat\u0131l\u0131m\u0131 art\u0131rmak i\u00e7in otelle ilgili sosyal payla\u015f\u0131m fikirleri<\/span><\/span><\/span><\/span><\/p>\n

\n

Herkes bir otel i\u00e7in sosyal medya pazarlamas\u0131n\u0131n yerinde olmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor. <\/span>Facebook, Twitter, Pinterest ve Instagram, oteli tan\u0131tmak i\u00e7in potansiyel konuklara nas\u0131l ula\u015f\u0131laca\u011f\u0131 ve onlarla nas\u0131l etkile\u015fime ge\u00e7ilece\u011fidir. <\/span>Ama bunun neye benzedi\u011fini biliyor musun? <\/span>Otel ile ilgili sosyal payla\u015f\u0131mlar ile ilgili sorular\u0131n\u0131z cevaplanm\u0131\u015ft\u0131r.<\/span><\/span><\/span><\/span><\/p>\n

\u0130statistikler yalan s\u00f6ylemez: videolar ve foto\u011fraflar i\u015fe yarar!<\/span><\/span><\/span><\/span><\/strong><\/h2>\n
<\/figure>\n

Amerikal\u0131lar tekrar seyahat etmek i\u00e7in can at\u0131yorlar. <\/span>Booking taraf\u0131ndan yak\u0131n zamanda yap\u0131lan bir OTA anketi, kat\u0131l\u0131mc\u0131lar\u0131n %24’\u00fcn\u00fcn daha az ziyaret edilen yerleri ziyaret etmek istedi\u011fini, %26’s\u0131n\u0131n ise ba\u011f\u0131ms\u0131z oteller arad\u0131\u011f\u0131n\u0131 g\u00f6sterdi. <\/span>Bunlar, sundu\u011funuz \u015feyleri g\u00f6rmesi gereken potansiyel otel misafirleri.<\/span><\/span><\/p>\n

Bu nedenle, pazarlama kampanyan\u0131z yerel odakl\u0131 yakla\u015f\u0131mlar\u0131n bir kombinasyonunu i\u00e7erebilir.<\/span><\/span><\/p>\n

    \n
  • Hashtag’ler \u00e7al\u0131\u015f\u0131r<\/span><\/span><\/strong> – sitenizin ana \u00f6zellikleri nelerdir? <\/span>Hangi \u00f6zel etkinlik konuklar\u0131 cezbeder? <\/span>Do\u011fru hashtag’lerle web sitenize ve sosyal medyan\u0131za \u00e7ok say\u0131da resim koyun. <\/span>Etiketleri arayan ki\u015filerin \u00f6n\u00fcne bilgilerinizi koyar.<\/span><\/span><\/li>\n
  • Yerel Restoranlar<\/span><\/span><\/strong> – <\/span>Yerel<\/span><\/strong> bir restoranla ba\u011flant\u0131 kurun ve restoran\u0131n sosyal medyada sundu\u011fu yemekler ve etkinlikler hakk\u0131nda gezginleri bilgilendiren rehber olun.<\/span><\/span><\/li>\n
  • Mevsimi kucaklay\u0131n<\/span><\/span><\/strong> – her zaman e\u011flenecek bir tatil vard\u0131r – gizemli olanlar bile. <\/span>Tatil yay\u0131nlar\u0131, hashtag’ler ve arama motoru optimizasyonu (SEO) ile m\u00fckemmel yay\u0131nlar yapar. <\/span>Sizi, bilgilerinizi g\u00f6rmeden \u00f6nce seyahat etmeyi d\u00fc\u015f\u00fcnmemi\u015f olabilecek m\u00fc\u015fterilerin \u00f6n\u00fcne \u00e7\u0131karabilir.<\/span><\/span><\/li>\n
  • \u0130\u015f Seyahati i\u00e7in LinkedIn<\/span><\/span><\/strong> \u2013 <\/span>\u0130\u015f<\/span><\/strong> seyahatinde olanlara ev sahipli\u011fi yap\u0131yorsan\u0131z veya onlar\u0131 destekleyecek olanaklara sahipseniz, m\u00fc\u015fteri hizmetinizin bu y\u00f6n\u00fcn\u00fc vurgulayan bir LinkedIn sosyal medya stratejisi olu\u015fturun.<\/span><\/span><\/li>\n
  • Ele\u015ftirmenlerinize yan\u0131t verin<\/span><\/span><\/strong> – K\u00f6t\u00fc yorumlar istisnai sosyal medya <\/span>g\u00f6nderileri olabilir<\/span><\/strong> . <\/span>Hatalar\u0131 kabul edin ve onlar\u0131 d\u00fczeltmek i\u00e7in ne yapt\u0131\u011f\u0131n\u0131z\u0131 g\u00f6sterin. <\/span>Herkes bir ba\u015far\u0131 hikayesini sever.<\/span><\/span><\/li>\n<\/ul>\n

    \u0130\u00e7eri\u011finizi her sosyal a\u011fda \u00e7e\u015fitlendirin<\/span><\/span><\/strong><\/h2>\n
    <\/figure>\n

    LinkedIn’in belirli bir demografiye hitap etti\u011fini zaten biliyorsunuz. <\/span>Ayn\u0131 \u015fey t\u00fcm sosyal medya siteleri i\u00e7in de ge\u00e7erli. <\/span>\u00d6yleyse neden bu kadar \u00e7ok otel ve tatil k\u00f6y\u00fc, t\u00fcm platformlarda ayn\u0131 foto\u011fraflar\u0131 ve mesajlar\u0131 yay\u0131nlayarak k\u0131sayollar al\u0131yor? <\/span>Farkl\u0131 payla\u015f\u0131m stilleriyle bu konuda gidebilece\u011finiz bir\u00e7ok yol var. <\/span>Tek beden asla herkese uymaz ve bu bilgiden yararlan\u0131rsan\u0131z, sosyal medyadaki varl\u0131\u011f\u0131n\u0131za b\u00fcy\u00fck bir destek olabilir.<\/span><\/span><\/p>\n

    \u00d6rne\u011fin, Twitter’da farkl\u0131 \u00e7al\u0131\u015fanlara bir not g\u00f6nderebilir ve bu ki\u015filerin her birini a\u00e7\u0131klayan daha kapsaml\u0131 bir g\u00f6nderiye ba\u015fvurabilirsiniz. <\/span>Facebook, sadakat program\u0131n\u0131z\u0131 payla\u015fmak i\u00e7in harikad\u0131r. <\/span>\u00dccretsiz hediyelerini al\u0131rken mutlu konuklara g\u00f6sterin. <\/span>Tabii ki, ister \u00f6zel g\u00fcnler i\u00e7in YouTube i\u00e7eri\u011fine odaklan\u0131n, ister b\u00f6lge ile ilgili blog yaz\u0131lar\u0131na odaklan\u0131n, markan\u0131z\u0131n tonunu anlayan ve bunu e\u011flenceli hale getiren birine ihtiyac\u0131n\u0131z var. <\/span>Bir yazar veya sosyal medya pazarlama ajans\u0131 kiralamak tam olarak ihtiyac\u0131n\u0131z olan \u015fey olabilir.<\/span><\/span><\/p>\n

    Hedef kitlenizle etkile\u015fim kurmak, sosyal medya stratejinizin ba\u015fka bir y\u00f6n\u00fc olmal\u0131d\u0131r. <\/span>K\u0131sa s\u0131navlar yay\u0131nlay\u0131n, yar\u0131\u015fmalara ev sahipli\u011fi yap\u0131n, yerel halka a\u00e7\u0131k etkinlikler d\u00fczenleyin ve misafirleriniz taraf\u0131ndan g\u00f6nderilen otelle ilgili sosyal g\u00f6nderilerle etkile\u015fime ge\u00e7in. <\/span>M\u00fckemmel bir uygulama, misafirlerinizin mutlu tatil foto\u011fraflar\u0131n\u0131 retweetlemektir. <\/span>Bu kat\u0131l\u0131m d\u00fczeyi, ayn\u0131 zamanda, sosyal medya kullan\u0131c\u0131lar\u0131 taraf\u0131ndan b\u0131rak\u0131lan sorular\u0131 yan\u0131tlamak veya yorumlar\u0131 yan\u0131tlamak anlam\u0131na da gelir.<\/span><\/span><\/p>\n

    Sosyal medya i\u00e7eri\u011fi yay\u0131nlamaya ba\u015flad\u0131\u011f\u0131n\u0131zda tutarl\u0131 olman\u0131z gerekti\u011fini unutmay\u0131n. <\/span>Mavi ayda bir g\u00f6nderi yay\u0131nlad\u0131\u011f\u0131n\u0131zda kullan\u0131c\u0131lar\u0131n dikkatini da\u011f\u0131t\u0131r. <\/span>S\u00f6yleyecek yararl\u0131 bir \u015feyiniz olmasa bile, markan\u0131z\u0131n \u00f6z\u00fcn\u00fc vurgulayan payla\u015f\u0131labilir foto\u011fraflar yay\u0131nlay\u0131n. <\/span>Baz\u0131lar\u0131 i\u00e7in bu, deneyimlere odaklanmak anlam\u0131na gelirken, di\u011ferleri i\u00e7in sahip olduklar\u0131 l\u00fcks\u00fc vurgulamak i\u00e7in bir f\u0131rsatt\u0131r.<\/span><\/span><\/p>\n

    Sahiplik ki\u015fili\u011finizi temsil eden uyumlu bir marka sesine odaklan\u0131n<\/span><\/span><\/strong><\/h2>\n
    <\/figure>\n

    Sosyal medya platformlar\u0131nda birbirinden g\u00fczel tatil foto\u011fraflar\u0131 her yerde. <\/span>Beyaz kumsallar\u0131n, masmavi sular\u0131n ve palmiye a\u011fa\u00e7lar\u0131n\u0131n manzaras\u0131na herkes a\u015finad\u0131r. <\/span>Ancak, bu yerde bir otel i\u015fletiyorsan\u0131z, sizi \u00f6ne \u00e7\u0131karan nedir? <\/span>Markal\u0131 bir hashtag kullanmak i\u00e7in harika olan cevap, ki\u015filiktir.<\/span><\/span><\/p>\n

    Ki\u015fili\u011fin parlamas\u0131na izin veren sosyal medya kanallar\u0131ndaki marka odakl\u0131 g\u00f6nderiler bir\u00e7ok \u015fekilde olabilir.<\/span><\/span><\/p>\n

      \n
    • Business Services Desk’ten havuz manzaras\u0131n\u0131 izleyerek e\u011flence ve i\u015f ama\u00e7l\u0131 seyahat edenlerin ilgisini \u00e7ekin.<\/span><\/span><\/li>\n
    • D\u00f6rt ayakl\u0131 misafirlerinizi g\u00f6sterin (evcil hayvan dostu bir yerseniz).<\/span><\/span><\/li>\n
    • Etkileyicileri, onlar\u0131 havuz kenar\u0131ndaki bir kul\u00fcbede \u015fafaktan alacakaranl\u0131\u011fa kadar dinlenmek gibi otele \u00f6zel bir m\u00fccadeleye davet ederek davet edin.<\/span><\/span><\/li>\n
    • \u015eehir ve cazibe merkezleri hakk\u0131nda bloglar g\u00f6ndermek i\u00e7in yerel seyahat rehberleriyle ba\u011flant\u0131 kurun.<\/span><\/span><\/li>\n
    • A\u00e7\u0131k\u00e7a yerel halk\u0131 hedefleyen ve bir s\u00fcr\u00fc resim i\u00e7eren bir karaoke gecesinin tad\u0131n\u0131 \u00e7\u0131kar\u0131n.<\/span><\/span><\/li>\n
    • Yerel \u00f6nemli noktalara ve yerinizin bunlarla olan ili\u015fkisine odaklan\u0131n; <\/span>Potansiyel konuklara nerede oldu\u011funuzu anlamalar\u0131n\u0131 sa\u011flar.<\/span><\/span><\/li>\n<\/ul>\n

      Oteller i\u00e7in sosyal medya pazarlamas\u0131na nas\u0131l odaklan\u0131l\u0131r?<\/span><\/span><\/strong><\/h2>\n
      <\/figure>\n

      M\u00fckemmel bir d\u00fcnyada, m\u00fclk\u00fcn\u00fcz\u00fc her yerde tan\u0131tmal\u0131s\u0131n\u0131z. <\/span>Birden fazla platformda tutarl\u0131 bir \u015fekilde anlaml\u0131 sosyal medya g\u00f6nderileri olu\u015fturmak i\u00e7in zaman\u0131n\u0131z veya personeliniz var m\u0131? <\/span>De\u011filse, sosyal medya pazarlama stratejilerinizi size ba\u015far\u0131 getirecek en uygun platformlarla tasarlamak mant\u0131kl\u0131d\u0131r.<\/span><\/span><\/p>\n

      \u00d6rne\u011fin, Facebook herkesin kullanmas\u0131 gereken bir platformdur. <\/span>Kurumsal sayfalar\u0131n haritas\u0131n\u0131 \u00e7\u0131kard\u0131\u011f\u0131 i\u00e7in sayfan\u0131za sahip \u00e7\u0131kman\u0131z sizin yarar\u0131n\u0131zad\u0131r. <\/span>Burada videolar, incelemeler, \u00f6zel \u00fcr\u00fcnler ve bir i\u00e7erik d\u00fcnyas\u0131 yay\u0131nlayabilirsiniz. <\/span>Twitter, daha \u00e7ok an\u0131 ya\u015fayan i\u00e7erik yarat\u0131c\u0131s\u0131 i\u00e7indir. <\/span>Son kullanma tarihi varsa, Twitter’a koymak isteyeceksiniz.<\/span><\/span><\/p>\n

      Instagram, g\u00f6rsel i\u00e7erik i\u00e7in s\u0131f\u0131r noktas\u0131d\u0131r. <\/span>Siteyi ziyaret eden kullan\u0131c\u0131lar, otelin s\u0131k s\u0131k g\u00fcncellenen sosyal payla\u015f\u0131mlar\u0131n\u0131 g\u00f6rmek isterler. <\/span>Pinterest ayr\u0131ca g\u00f6r\u00fcnt\u00fclere odaklanm\u0131\u015ft\u0131r, ancak daha \u00e7ok m\u00fckemmel tatili planlamak isteyen gezginlere y\u00f6neliktir. <\/span>Instagram ve Pinterest aras\u0131ndaki fark, vitrin al\u0131\u015fveri\u015fi ve \u00e7ek yazmak gibidir. <\/span>Bu ama\u00e7la, Small Business Balls hashtag’inin etkinli\u011fini g\u00f6z ard\u0131 etmeyin!<\/span><\/span><\/p>\n

      Hashtag’lerden bahsetmi\u015fken, size sunulan farkl\u0131 se\u00e7eneklerden yararlanmay\u0131 unutmay\u0131n. <\/span>T\u00fcm foto\u011fraflara ve g\u00f6nderilere e\u015flik etmesi gereken hashtag’e ek olarak, konum bazl\u0131 se\u00e7enekler, “a\u015fk” veya “hafta sonu” gibi genel hashtagler ve “\u00f6\u011fle yeme\u011fi” veya “kahverengi hashtagleri” i\u00e7erebilen madde odakl\u0131 hashtag’ler var.<\/span><\/span><\/p>\n

      Oraya nas\u0131l gidersin?<\/span><\/span><\/strong><\/h2>\n

      Baz\u0131lar\u0131 bu t\u00fcr bir sosyal medya etkile\u015fimini ger\u00e7ekle\u015ftirmenin b\u00fcy\u00fck bir pazarlama b\u00fct\u00e7esi gerektirdi\u011fini iddia etse de, asl\u0131nda bu hedefe odaklanm\u0131\u015f bir kampanya ile ula\u015fabilirsiniz. <\/span>G\u00f6r\u00fcyorsunuz, hikayeleri etkili bir \u015fekilde anlatmak ve potansiyel m\u00fc\u015fteriler olu\u015fturmak i\u00e7in sosyal medyay\u0131 kullanmakla ilgili. <\/span>Yard\u0131ma ihtiyac\u0131n\u0131z varsa, bug\u00fcn bizimle ileti\u015fime ge\u00e7in.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Kat\u0131l\u0131m\u0131 art\u0131rmak i\u00e7in otelle ilgili sosyal payla\u015f\u0131m fikirleri Herkes bir otel i\u00e7in sosyal medya pazarlamas\u0131n\u0131n yerinde olmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor. Facebook, Twitter, Pinterest ve Instagram, oteli tan\u0131tmak i\u00e7in potansiyel konuklara nas\u0131l ula\u015f\u0131laca\u011f\u0131 ve onlarla nas\u0131l etkile\u015fime ge\u00e7ilece\u011fidir. Ama bunun neye benzedi\u011fini biliyor musun? Otel ile ilgili sosyal payla\u015f\u0131mlar ile ilgili sorular\u0131n\u0131z cevaplanm\u0131\u015ft\u0131r. \u0130statistikler yalan s\u00f6ylemez: videolar …<\/p>\n","protected":false},"author":1,"featured_media":9919,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-11988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nKat\u0131l\u0131m\u0131 art\u0131rmak i\u00e7in otelle ilgili sosyal payla\u015f\u0131m fikirleri - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/hotel-related-social-post-ideas-to-boost-engagement\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kat\u0131l\u0131m\u0131 art\u0131rmak i\u00e7in otelle ilgili sosyal payla\u015f\u0131m fikirleri - zdmaa\" \/>\n<meta property=\"og:description\" content=\"Kat\u0131l\u0131m\u0131 art\u0131rmak i\u00e7in otelle ilgili sosyal payla\u015f\u0131m fikirleri Herkes bir otel i\u00e7in sosyal medya pazarlamas\u0131n\u0131n yerinde olmas\u0131 gerekti\u011fini s\u00f6yl\u00fcyor. 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