{"id":12217,"date":"2021-12-19T10:24:02","date_gmt":"2021-12-19T07:24:02","guid":{"rendered":"https:\/\/zdmaa.com\/low-budget-digital-marketing-and-website-builds-can-be-a-gamble-make-sure-you-trust-your-brand-to-a-reputable-digital-agency\/"},"modified":"2021-12-28T01:50:46","modified_gmt":"2021-12-27T22:50:46","slug":"low-budget-digital-marketing-and-website-builds-can-be-a-gamble-make-sure-you-trust-your-brand-to-a-reputable-digital-agency","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/low-budget-digital-marketing-and-website-builds-can-be-a-gamble-make-sure-you-trust-your-brand-to-a-reputable-digital-agency\/","title":{"rendered":"Dijital pazarlama ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli web siteleri olu\u015fturmak bir kumar olabilir"},"content":{"rendered":"

Dijital pazarlama ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli web siteleri olu\u015fturmak bir kumar olabilir <\/span><\/span><\/span><\/span><\/p>\n

Sayg\u0131n bir dijital ajans ile markan\u0131za g\u00fcvendi\u011finizden emin olun.<\/span><\/span><\/span><\/span><\/p>\n

\n

Bu blogu d\u00fczenli olarak okursan\u0131z, ortaklar\u0131m\u0131za bakma \u015feklimiz konusunda biraz \u00f6zel oldu\u011fumuzu hissedebilirsiniz. <\/span>\u0130ster k\u00fc\u00e7\u00fck i\u015fletme b\u00f6l\u00fcm\u00fcm\u00fcz olan TKG Access ile \u00e7al\u0131\u015f\u0131yorlar, isterse g\u00fc\u00e7l\u00fc bir dijital pazarlama stratejisine sahip daha b\u00fcy\u00fck bir kurulu\u015f olsunlar, bunu ki\u015fisel olarak al\u0131yoruz.<\/span><\/span><\/p>\n

 <\/p>\n

Strateji geli\u015ftirmeden uygulamaya ve sonu\u00e7lar\u0131n \u00f6l\u00e7\u00fclmesine kadar, ekibimiz ortaklar\u0131m\u0131zla yak\u0131ndan ilgilenir, bu nedenle kazan\u00e7lar\u0131n\u0131 ve kay\u0131plar\u0131n\u0131 ciddiye al\u0131r\u0131z. <\/span>Bu nedenle, \u015firketlerin y\u00fcksek riskli, d\u00fc\u015f\u00fck b\u00fct\u00e7eli pazarlama taktiklerini deneyerek markalar\u0131yla kumar oynad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fczde, bu ger\u00e7ekten bize geliyor.<\/span><\/span><\/p>\n

Beni yanl\u0131\u015f anlama. <\/span>20 y\u0131l\u0131 a\u015fk\u0131n bir s\u00fcredir k\u00fc\u00e7\u00fck bir dijital ajans i\u015fletti\u011fim i\u00e7in s\u0131radaki adam gibi risk almaktan zevk al\u0131yorum. <\/span>Ama t\u0131pk\u0131 poker gibi, risk ve strateji hesaba kat\u0131lmal\u0131d\u0131r.<\/span><\/span><\/p>\n

\u015eirketlerin dijital pazarlamalar\u0131yla kumar oynad\u0131\u011f\u0131n\u0131 g\u00f6rd\u00fc\u011f\u00fcm\u00fcz yayg\u0131n yollar<\/span><\/span><\/h2>\n

\u015eirketler genellikle “dijital pazarlama” veya “yeni web sitesi” kutusunu i\u015faretlemek i\u00e7in daha d\u00fc\u015f\u00fck maliyetli bir sa\u011flay\u0131c\u0131y\u0131 i\u015fe alarak, onlara teklif verecek veya RFP’ye yan\u0131t verme ihtiyac\u0131 hissederler. <\/span>Bu durumlarda, yanl\u0131\u015f fakt\u00f6rler genellikle karar\u0131n arkas\u0131ndaki motivasyondur.<\/span><\/span><\/p>\n

Markan\u0131zla kumar oynaman\u0131n olas\u0131 sonu\u00e7lar\u0131<\/span><\/span><\/h2>\n

d\u00fc\u015f\u00fck b\u00fct\u00e7eli seo<\/span><\/span><\/h3>\n

Son derece d\u00fc\u015f\u00fck fiyatlar sunan SEO sa\u011flay\u0131c\u0131lar\u0131 da genellikle \u00e7ok az de\u011fer sunar. <\/span>Geri ba\u011flant\u0131lar ve trafik olu\u015fturmaya odaklanma e\u011filimindedirler ve ger\u00e7ek sonu\u00e7lar elde etmekle daha az ilgilenirler. <\/span>Bu onlar\u0131n su\u00e7u de\u011fil. <\/span>Onlara 200$ veya 300$’l\u0131k bir b\u00fct\u00e7e vermek, markan\u0131z\u0131 ke\u015ffetmelerine izin vermez.<\/span><\/span><\/p>\n

Daha sonra d\u00fczeltece\u011fimiz yayg\u0131n istenmeyen sonu\u00e7lar, zay\u0131f ba\u011flant\u0131 kurma stratejileri, doldurulmu\u015f anahtar kelime i\u00e7eri\u011fi ve web sitesi i\u00e7in optimize edilmi\u015f i\u00e7erik ve belirli bir \u015firket taraf\u0131ndan sunulan ger\u00e7ek \u00fcr\u00fcn ve hizmetlerle ilgili olmayan blog i\u00e7eri\u011fi nedeniyle toksik geri ba\u011flant\u0131lar\u0131 i\u00e7erir. <\/span>Ba\u015fka bir deyi\u015fle, i\u00e7erik i\u00e7in i\u00e7erik, strateji i\u00e7in i\u00e7erik de\u011fil. <\/span>T\u00fcm bu sorunlar markan\u0131z \u00fczerinde uzun vadeli olumsuz etkilere neden olabilir.<\/span><\/span><\/p>\n

 <\/p>\n

Sosyal medya reytinginin yar\u0131s\u0131<\/span><\/span><\/h3>\n

K\u00f6t\u00fc sosyal medya y\u00f6netimi ger\u00e7ek bir sorun olabilir. <\/span>Her markan\u0131n b\u00fcy\u00fcmek i\u00e7in sosyal medyadan yararlanmaya ihtiyac\u0131 olmad\u0131\u011f\u0131n\u0131n kesinlikle fark\u0131nday\u0131m. <\/span>Bununla birlikte, \u00e7o\u011fu insan\u0131n herhangi bir yeni markay\u0131 ilk kez deneyimleme \u015fekli web oldu\u011fundan, bu \u00f6nemlidir. <\/span>\u00d6rne\u011fin bir end\u00fcstriyel fabrikan\u0131n bile Facebook’ta profesyonel bir varl\u0131\u011fa ihtiyac\u0131 vard\u0131r. <\/span>\u00c7al\u0131\u015fanlar ve potansiyel m\u00fc\u015fteriler, k\u00fclt\u00fcr\u00fcn\u00fcz hakk\u0131nda bir fikir edinmek i\u00e7in en az\u0131ndan kontrol edeceklerdir. <\/span>Sosyal medya sayfan\u0131za gelirlerse ve g\u00f6rd\u00fckleri tek \u015fey kahve ve banyo molalar\u0131yla ilgili g\u00f6nderilerse, bunun markan\u0131z \u00fczerinde ne gibi bir etkisi olabilir? <\/span>Sosyal medya varl\u0131\u011f\u0131n\u0131z, sosyal medyadan anlayan ger\u00e7ek bir ileti\u015fim uzman\u0131 taraf\u0131ndan y\u00f6netilmelidir, onunla yeni b\u00fcy\u00fcyen bir adam de\u011fil.<\/span><\/span><\/p>\n

“H\u0131zl\u0131 E-postalar” g\u00f6nderin<\/span><\/span><\/h3>\n

E-posta pazarlamas\u0131 ve pazarlama otomasyonu bug\u00fcn bir nedenden dolay\u0131 hala var. <\/span>\u00e7al\u0131\u015f\u0131yorlar. <\/span>Ancak, Outlook arac\u0131l\u0131\u011f\u0131yla normal “e-postalar” g\u00f6ndererek, bir grup insana e-posta g\u00f6ndererek veya S\u00fcrekli \u0130leti\u015fim gibi bir ara\u00e7 kullanarak bu kutuyu i\u015faretliyorsan\u0131z, muhtemelen yarardan \u00e7ok zarar verirsiniz. <\/span>\u0130nsanlar markalardan de\u011ferli, hedefli mesajlar bekler, sat\u0131l\u0131k her \u015feyin veya akl\u0131n\u0131za gelebilecek \u015feylerin rastgele bir d\u00f6k\u00fcm\u00fc de\u011fil. <\/span>\u0130\u015f i\u00e7in do\u011fru ara\u00e7tan yararlanmak i\u00e7in harika bir f\u0131rsat var, ancak \u00e7ok fazla odaklanmam\u0131\u015f e-posta i\u00e7eri\u011fiyle hedef kitleye zarar vermek, onlar\u0131n markan\u0131za ili\u015fkin alg\u0131lar\u0131na zarar verebilir.<\/span><\/span><\/p>\n

Stratejisiz yat\u0131r\u0131m<\/span><\/span><\/h3>\n

T\u0131klama ba\u015f\u0131na \u00f6deme reklamc\u0131l\u0131\u011f\u0131, herhangi bir i\u015fletmenin b\u00fcy\u00fcmesine yard\u0131mc\u0131 olacak \u00e7ok fazla potansiyele sahiptir. <\/span>Bununla birlikte, \u00e7abalar\u0131 \u00f6l\u00e7mek ve para kazanmak i\u00e7in bir strateji olmadan bu yolda ilerlemek k\u00f6t\u00fc bir kumar olabilir.<\/span><\/span><\/p>\n

Google sizi cezbetmek i\u00e7in kredi g\u00f6nderir. <\/span>Bir\u00e7ok \u015firket bu kredileri alacak ve baz\u0131 reklamlar yay\u0131nlayacakt\u0131r. <\/span>Bazen bu, dahili olarak y\u00f6netilen d\u00fczenli bir PPC b\u00fct\u00e7esiyle sonu\u00e7lan\u0131r. <\/span>\u00c7o\u011fu zaman, a\u015f\u0131r\u0131 harcamayla ilgili endi\u015feler, bu \u015firketlerin karl\u0131 getirilere yol a\u00e7an reklam harcamalar\u0131n\u0131n getirisine dayal\u0131 olarak dolar yat\u0131r\u0131m yapmas\u0131n\u0131 engeller. <\/span>Buradaki marka kumar\u0131 k\u0131sa vadede \u00f6nemli olmayabilir. <\/span>Ancak bu, “PPC’nin bize hi\u00e7bir faydas\u0131 olmad\u0131\u011f\u0131” karar\u0131na yol a\u00e7arsa, kesinlikle \u00e7ok b\u00fcy\u00fck bir f\u0131rsat maliyeti olabilir. <\/span>Bir PPC’ye bir kuru\u015f harcamadan \u00f6nce, bir yat\u0131r\u0131m getirisi beklentisi belirleyecek kadar markan\u0131za de\u011fer verin ve sadece sizinle bu konu\u015fmay\u0131 yapmak isteyen ajanslar\u0131 d\u00fc\u015f\u00fcn\u00fcn.<\/span><\/span><\/p>\n

bilgini koru<\/span><\/span><\/h3>\n

Dijital pazarlaman\u0131n b\u00fcy\u00fck bir k\u0131sm\u0131, d\u00fc\u015f\u00fcnce liderli\u011finizi g\u00f6stererek potansiyel m\u00fc\u015fterilerinizin sizi bulmas\u0131na yard\u0131mc\u0131 olmak i\u00e7in web’i kullanma s\u00fcrecidir. <\/span>\u015eirketlerin web sitelerini “aramalar\u0131n\u0131 sa\u011flamak i\u00e7in yeterince \u015fey s\u00f6ylemek” i\u00e7in kullanmaya \u00e7al\u0131\u015ft\u0131\u011f\u0131n\u0131 g\u00f6rmek nadir de\u011fildir. <\/span>Bu kula\u011fa ho\u015f gelse de, i\u015fe yaramas\u0131 muhtemel de\u011fildir. <\/span>Ger\u00e7ek \u015fu ki, insanlar g\u00fcvendikleri ki\u015filerden ve markalardan sat\u0131n al\u0131rlar. <\/span>Bu nedenle, dijital pazarlama \u00e7abalar\u0131n\u0131zda hedef kitlenizi ve hatta belki de rakiplerinizi e\u011fitmekten korkmay\u0131n. <\/span>Hizmet verdi\u011finiz web ve pazar yerleri sizi \u00e7al\u0131\u015farak \u00f6d\u00fcllendirecek.<\/span><\/span><\/p>\n

Web sitenizi ihmal etmek<\/span><\/span><\/h3>\n

Y\u0131llard\u0131r s\u00f6yledik: Yeni bir web sitesi olu\u015fturmak s\u00fcrecin ba\u015flang\u0131c\u0131d\u0131r. <\/span>Bu bir proje de\u011fil. <\/span>Yeni bir web sitesi ba\u015flatt\u0131\u011f\u0131n\u0131z an, ya\u015flanmaya ve k\u00f6relmeye ba\u015flar. <\/span>Yeni web siteniz i\u00e7in plan ve b\u00fct\u00e7eyi haz\u0131rlarken, do\u011fru b\u00fct\u00e7eleme yapmak ve bunun dikkat etmeniz gereken bir \u015fey oldu\u011funu tahmin etmek i\u00e7in web sitenizin bak\u0131m ve b\u00fcy\u00fcme y\u00f6nlerini dikkate almak i\u00e7in zaman ay\u0131r\u0131n. <\/span>60 g\u00fcnl\u00fck blog g\u00f6nderileri, foto\u011fraflarda eski \u00e7al\u0131\u015fanlar ve 90’lardan otoparkta arabalar olan web siteleri markan\u0131z\u0131n hakk\u0131n\u0131 vermiyor.<\/span><\/span><\/p>\n

RFP’lerin karar vermesine izin verin<\/span><\/span><\/h3>\n

Web geli\u015ftirme ve SEO RFP’leri, d\u00fczenli olarak g\u00f6rd\u00fc\u011f\u00fcm\u00fcz en k\u00f6t\u00fc gerekli k\u00f6t\u00fcl\u00fcklerden ikisi olabilir. <\/span>B\u00fcy\u00fck kurulu\u015flar\u0131n ve kar amac\u0131 g\u00fctmeyen kurulu\u015flar\u0131n bunu yapmas\u0131 gerekti\u011fini anlasam da, kesinlikle ger\u00e7ek hedeflere \u00e7ok iyi hizmet etmiyor. <\/span>Bu nedenle, bir RFP g\u00f6ndermekten ba\u015fka se\u00e7ene\u011finiz yoksa, \u00f6yle olsun. <\/span>Ama kendinize bir iyilik yap\u0131n ve oyun kartlar\u0131n\u0131 lehinize toplay\u0131n. <\/span>Fiyattan \u00e7ok birlikte \u00e7al\u0131\u015faca\u011f\u0131n\u0131z ki\u015filerin deneyimine odaklanan iyi bir RFP olu\u015fturun. <\/span>Fiyat s\u00fcr\u00fcc\u00fc ise, neredeyse kesinlikle yanl\u0131\u015f orta\u011f\u0131 se\u00e7ecek ve ilk y\u0131lda kendinizi bir de\u011fi\u015fiklik yaparken bulacaks\u0131n\u0131z. <\/span>Ger\u00e7ek dijital pazarlama ortakl\u0131klar\u0131, haftalar veya aylar i\u00e7inde de\u011fil, y\u0131llar i\u00e7inde geli\u015fir. <\/span>De\u011fi\u015fim ac\u0131 vericidir ve genellikle orijinal web geli\u015ftirme yap\u0131s\u0131ndan veya stratejisinden daha pahal\u0131ya mal olabilir.<\/span><\/span><\/p>\n

 <\/p>\n

Birlikte \u00e7al\u0131\u015ft\u0131\u011f\u0131m\u0131zda birlikte kazan\u0131r\u0131z<\/span><\/span><\/h2>\n

Sonu\u00e7 olarak, dijital pazarlama ve web geli\u015ftirme, Facebook, e-posta veya Google’dan \u00e7ok insanlarla ilgilidir. <\/span>\u0130nsanlar hala insanlardan sat\u0131n al\u0131yor ve onlarla i\u015f yap\u0131yor. <\/span>Dijital ayak izi, asl\u0131nda oyunu oynamam\u0131za yard\u0131mc\u0131 olan bir dizi ara\u00e7tan ibarettir. <\/span>Kumar oynamay\u0131 d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, bunu strateji ile yap\u0131n.<\/span><\/span><\/p>\n

Kolektif bir galibiyet i\u00e7in \u00e7al\u0131\u015fmak i\u00e7in Karcher Group’taki ekiple ileti\u015fime ge\u00e7in. <\/span>Dijital pazarlaman\u0131n ger\u00e7ek i\u015f hedeflerine ula\u015fman\u0131za nas\u0131l yard\u0131mc\u0131 olabilece\u011fi hakk\u0131nda bir sohbet ba\u015flatmak istiyoruz.<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Dijital pazarlama ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli web siteleri olu\u015fturmak bir kumar olabilir Sayg\u0131n bir dijital ajans ile markan\u0131za g\u00fcvendi\u011finizden emin olun. Bu blogu d\u00fczenli olarak okursan\u0131z, ortaklar\u0131m\u0131za bakma \u015feklimiz konusunda biraz \u00f6zel oldu\u011fumuzu hissedebilirsiniz. \u0130ster k\u00fc\u00e7\u00fck i\u015fletme b\u00f6l\u00fcm\u00fcm\u00fcz olan TKG Access ile \u00e7al\u0131\u015f\u0131yorlar, isterse g\u00fc\u00e7l\u00fc bir dijital pazarlama stratejisine sahip daha b\u00fcy\u00fck bir kurulu\u015f olsunlar, bunu …<\/p>\n","protected":false},"author":1,"featured_media":9808,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-12217","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nDijital pazarlama ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli web siteleri olu\u015fturmak bir kumar olabilir - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/low-budget-digital-marketing-and-website-builds-can-be-a-gamble-make-sure-you-trust-your-brand-to-a-reputable-digital-agency\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dijital pazarlama ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli web siteleri olu\u015fturmak bir kumar olabilir - zdmaa\" \/>\n<meta property=\"og:description\" content=\"Dijital pazarlama ve d\u00fc\u015f\u00fck b\u00fct\u00e7eli web siteleri olu\u015fturmak bir kumar olabilir Sayg\u0131n bir dijital ajans ile markan\u0131za g\u00fcvendi\u011finizden emin olun. 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