{"id":12373,"date":"2021-12-19T10:15:32","date_gmt":"2021-12-19T07:15:32","guid":{"rendered":"https:\/\/zdmaa.com\/3-things-you-didnt-know-about-hubspot-2\/"},"modified":"2021-12-28T15:43:28","modified_gmt":"2021-12-28T12:43:28","slug":"3-things-you-didnt-know-about-hubspot-2","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/3-things-you-didnt-know-about-hubspot-2\/","title":{"rendered":"HubSpot hakk\u0131nda bilmedi\u011finiz 3 \u015fey"},"content":{"rendered":"

HubSpot hakk\u0131nda bilmedi\u011finiz 3 \u015fey<\/span><\/span><\/p>\n

\n

Birisi web sitenizden bir i\u00e7erik indirdikten sonra bir dizi e-posta g\u00f6ndermek gibi temel \u015feyler i\u00e7in i\u015f ak\u0131\u015flar\u0131n\u0131 kullanabilece\u011fimizi hepimiz biliyoruz. <\/span>Ancak HubSpot’un otomasyon arac\u0131 bundan \u00e7ok daha fazlas\u0131 i\u00e7in kullan\u0131labilir.<\/span><\/span><\/span><\/p>\n

 <\/p>\n

Geli\u015fmi\u015f Otomasyon –<\/span><\/span><\/strong> Pazarlama Merkezi<\/span><\/span><\/h2>\n
    \n
  • Ki\u015fi listelerinizi olu\u015fturun ve b\u00f6l\u00fcmlere ay\u0131r\u0131n<\/span><\/span><\/span>\n
      \n
    • Halihaz\u0131rda CRM’nizde bulunan verileri kullanarak, ki\u015fileri, ilgili ki\u015fi kay\u0131tlar\u0131 de\u011fi\u015fti\u011finde otomatik olarak g\u00fcncellenen listelere ay\u0131r\u0131n<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n
    • Ba\u011flant\u0131 \u00f6zelliklerini de\u011fi\u015ftirin veya g\u00fcncelleyin<\/span><\/span>\n
        \n
      • Bir ki\u015finin etkinli\u011fine ba\u011fl\u0131 olarak, ki\u015finizin \u00f6zelliklerini en alakal\u0131 bilgilere g\u00fcncelleyin<\/span><\/span><\/li>\n<\/ul>\n<\/li>\n
      • Potansiyel m\u00fc\u015fteri puanlar\u0131na dayal\u0131 tetikleyiciler ve bildirimler<\/span><\/span>\n
          \n
        • Yeni pazarlama \u00e7abalar\u0131n\u0131 tetikleyen veya sat\u0131\u015f ekiplerine an\u0131nda iletme bildirimlerini tetikleyen ileti\u015fim etkinli\u011fine dayal\u0131 m\u00fc\u015fteri aday\u0131 sonu\u00e7lar\u0131 olu\u015fturun<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n
        • Sat\u0131\u015f potansiyellerini otomatik olarak atay\u0131n<\/span><\/span>\n
            \n
          • Veri de\u011fi\u015fikliklerini otomatikle\u015ftirmek, ge\u00e7ici bir arama segmenti olu\u015fturmak ve zaman\u0131nda bildirimler g\u00f6ndermek i\u00e7in i\u015f ak\u0131\u015flar\u0131n\u0131 kullanmak, pazarlama ve sat\u0131\u015f ekiplerinizin ki\u015fileriniz i\u00e7in daha iyi bir deneyim olu\u015fturmas\u0131na yard\u0131mc\u0131 olur.<\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n
          • \u00d6zel dahili bildirimler g\u00f6nderin <\/span><\/span><\/span>\n
              \n
            • Ekibinize g\u00f6nderilen dahili bildirimleri ki\u015fisel ileti\u015fim belirte\u00e7leriyle ki\u015fiselle\u015ftirin ve ekibinizin en uygun bilgileri almas\u0131n\u0131 sa\u011flay\u0131n <\/span><\/span><\/span><\/li>\n<\/ul>\n<\/li>\n<\/ul>\n

              Tam YG Raporu –<\/span><\/span><\/strong> HubSpot Kampanyalar\u0131<\/span><\/span><\/span><\/h2>\n

              Bana s\u0131kl\u0131kla sorulan soru \u015fudur: “T\u00fcm pazarlama \u00e7abalar\u0131m\u0131n asl\u0131nda sat\u0131\u015flara e\u015fit oldu\u011funu nas\u0131l bilebilirim?”<\/span><\/span><\/p>\n

              Birden \u00e7ok pazarlama takti\u011fi ve karma\u015f\u0131k strateji kullanmak, genellikle birden \u00e7ok kaynaktan veri \u00e7ekmek ve bu verileri sat\u0131\u015f verilerinizle e\u015fle\u015ftirmeye \u00e7al\u0131\u015fmak anlam\u0131na gelir.<\/span><\/span><\/p>\n

              Pazarlama ve sat\u0131\u015f merkezleri, HubSpot’un CRM’si \u00fczerine kuruldu\u011fundan, t\u00fcm verileriniz birbirine ba\u011fl\u0131d\u0131r.<\/span><\/span><\/p>\n

              Kampanyalar arac\u0131yla, belirli bir kampanyaya pazarlama varl\u0131klar\u0131 (blog g\u00f6nderileri, sosyal medya, formlar, reklamlar, harekete ge\u00e7irici mesajlar, e-postalar, web sayfalar\u0131 ve i\u015f ak\u0131\u015flar\u0131) ekleyerek pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z\u0131 kolayca takip edebilir ve etkilenen ki\u015fileri ve sat\u0131\u015flar\u0131 otomatik olarak g\u00f6rebilirsiniz.<\/span><\/span><\/p>\n

              Bunun en b\u00fcy\u00fck avantajlar\u0131ndan biri ger\u00e7ek zamanl\u0131 raporlamad\u0131r. <\/span>T\u00fcm pazarlama kanallar\u0131n\u0131z tek bir yerde toplanarak, kampanyan\u0131z\u0131 y\u00f6netmek ve genel bak\u0131\u015f\u0131 g\u00f6rmek i\u00e7in merkezi bir yere sahip olman\u0131z\u0131 sa\u011flar. <\/span>Pazarlama varl\u0131klar\u0131n\u0131z ve sat\u0131\u015f verileriniz aktif olarak ba\u011flant\u0131l\u0131 oldu\u011fundan, ger\u00e7ek zamanl\u0131 performansa dayal\u0131 olarak raporlama ve optimizasyon yapabilirsiniz.<\/span><\/span><\/p>\n

              Kampanyalar arac\u0131n\u0131n i\u00e7inden, yorum ve atama \u00f6zelliklerini kullanarak ekibinizle i\u015fbirli\u011fi yapabilir ve ba\u011flant\u0131l\u0131 her pazarlama varl\u0131\u011f\u0131n\u0131 tek bir yerde olu\u015fturabilir, g\u00fcncelleyebilir ve uygulayabilirsiniz.<\/span><\/span><\/p>\n

              D\u0131\u015f Sat\u0131\u015f Temsilcileri \u0130zleme –<\/span><\/span><\/strong> Sat\u0131\u015f Merkezi<\/span><\/span><\/h2>\n

              Potansiyel m\u00fc\u015fteriler i\u00e7in kapsaml\u0131 bir kaynak olu\u015fturmak, ilerlemeyi ve g\u00f6revleri izlemek ve sat\u0131\u015f ekipleri i\u00e7in anla\u015fmalar olu\u015fturmak i\u00e7in Sat\u0131\u015f Merkezi’ni kurmak i\u00e7in \u00e7ok zaman harc\u0131yoruz. <\/span>Tipik olarak, potansiyel bir m\u00fc\u015fterinin veya sat\u0131\u015f etkinli\u011fi hakk\u0131nda \u00e7ok fazla bilgi bulundu\u011fundan, bu s\u00fcrecin yaln\u0131zca dahili sat\u0131\u015f ekipleri i\u00e7in yararl\u0131 oldu\u011fu d\u00fc\u015f\u00fcn\u00fclmektedir.<\/span><\/span><\/p>\n

              Bir\u00e7ok m\u00fc\u015fterinin d\u0131\u015f sat\u0131\u015f temsilcileri vard\u0131r. <\/span>Bu d\u0131\u015f sat\u0131\u015f ekiplerinin de y\u00f6netime ve raporlamaya ihtiyac\u0131 vard\u0131r.<\/span><\/span><\/p>\n

              HubSpot, hem kullan\u0131c\u0131 hem de ekip d\u00fczeyinde \u00e7ok \u00f6zel izin se\u00e7enekleri sunar. <\/span>B\u00fcy\u00fck d\u0131\u015f sat\u0131\u015f kaynaklar\u0131na sahip bir\u00e7ok m\u00fc\u015fteri, yaln\u0131zca “yaln\u0131zca sahip olunan” nesne bilgilerinin g\u00f6r\u00fcnt\u00fclenmesine izin veren temsili hesaplar olu\u015fturmak i\u00e7in bu izin d\u00fczeylerini kullan\u0131r.<\/span><\/span><\/p>\n

              Bu, bir temsilci oturum a\u00e7t\u0131\u011f\u0131nda, ki\u015filerini ve anla\u015fmalar\u0131n\u0131 g\u00f6r\u00fcnt\u00fcleyebilecekleri, ancak \u015firketin sat\u0131\u015f, pazarlama veya dahili raporlama gibi gizli tutmak istedi\u011fi bilgileri g\u00f6remeyecekleri anlam\u0131na gelir.<\/span><\/span><\/p>\n

              En yayg\u0131n kullan\u0131m, ilgili ki\u015fi sahiplerini geldiklerinde m\u00fc\u015fteri adaylar\u0131na otomatik olarak atamak ve ard\u0131ndan m\u00fc\u015fteri aday\u0131n\u0131 arac\u0131ya otomatik olarak y\u00f6nlendirmek i\u00e7in i\u015f ak\u0131\u015flar\u0131 olu\u015fturmakt\u0131r. <\/span>Bir temsilci ileti\u015fim bilgilerini g\u00f6r\u00fcnt\u00fclemek i\u00e7in oturum a\u00e7t\u0131\u011f\u0131nda, yaln\u0131zca atanan m\u00fc\u015fteri adaylar\u0131na eri\u015febilir.<\/span><\/span><\/p>\n

              Temsilcilerin HubSpot’u farkl\u0131 seviyelerde kullanmas\u0131na izin vermek \u00e7ok \u00f6nemli ve faydal\u0131d\u0131r. <\/span>Sat\u0131\u015f temsilcileri, m\u00fc\u015fteri adaylar\u0131 hakk\u0131nda daha fazla bilgi toplayabilir, etkinli\u011fi izleyebilir ve bu bilgileri sorunsuz bir \u015fekilde saklayabilir. <\/span>Art\u0131k e-postalar ve sistemler aras\u0131nda gidip gelmek yok!<\/span><\/span><\/p>\n

              Farkl\u0131 izin d\u00fczeylerinde, ki\u015fi veya anla\u015fma eklemeye de izin verebilirsiniz. <\/span>Bu, \u015firketlerin eksiksiz tahmin, hedef izleme ve sat\u0131\u015f raporlar\u0131 i\u00e7in dahili sat\u0131\u015f ekiplerini ve harici sat\u0131\u015f ekiplerini tek bir yerden takip etmelerine yard\u0131mc\u0131 olur.<\/span><\/span><\/p>\n

              \n<\/div>\n","protected":false},"excerpt":{"rendered":"

              HubSpot hakk\u0131nda bilmedi\u011finiz 3 \u015fey Birisi web sitenizden bir i\u00e7erik indirdikten sonra bir dizi e-posta g\u00f6ndermek gibi temel \u015feyler i\u00e7in i\u015f ak\u0131\u015flar\u0131n\u0131 kullanabilece\u011fimizi hepimiz biliyoruz. Ancak HubSpot’un otomasyon arac\u0131 bundan \u00e7ok daha fazlas\u0131 i\u00e7in kullan\u0131labilir.   Geli\u015fmi\u015f Otomasyon – Pazarlama Merkezi Ki\u015fi listelerinizi olu\u015fturun ve b\u00f6l\u00fcmlere ay\u0131r\u0131n Halihaz\u0131rda CRM’nizde bulunan verileri kullanarak, ki\u015fileri, ilgili ki\u015fi …<\/p>\n","protected":false},"author":1,"featured_media":9737,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-12373","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nHubSpot hakk\u0131nda bilmedi\u011finiz 3 \u015fey - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/3-things-you-didnt-know-about-hubspot-2\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HubSpot hakk\u0131nda bilmedi\u011finiz 3 \u015fey - zdmaa\" \/>\n<meta property=\"og:description\" content=\"HubSpot hakk\u0131nda bilmedi\u011finiz 3 \u015fey Birisi web sitenizden bir i\u00e7erik indirdikten sonra bir dizi e-posta g\u00f6ndermek gibi temel \u015feyler i\u00e7in i\u015f ak\u0131\u015flar\u0131n\u0131 kullanabilece\u011fimizi hepimiz biliyoruz. Ancak HubSpot’un otomasyon arac\u0131 bundan \u00e7ok daha fazlas\u0131 i\u00e7in kullan\u0131labilir.   Geli\u015fmi\u015f Otomasyon – Pazarlama Merkezi Ki\u015fi listelerinizi olu\u015fturun ve b\u00f6l\u00fcmlere ay\u0131r\u0131n Halihaz\u0131rda CRM’nizde bulunan verileri kullanarak, ki\u015fileri, ilgili ki\u015fi …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zdmaa.com\/tr\/3-things-you-didnt-know-about-hubspot-2\/\" \/>\n<meta property=\"og:site_name\" content=\"zdmaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-19T07:15:32+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-28T12:43:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/3-Things-You-Didnt-Know-About-HubSpot.png\" \/>\n\t<meta property=\"og:image:width\" content=\"497\" \/>\n\t<meta property=\"og:image:height\" content=\"640\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zdmaa.com\/tr\/3-things-you-didnt-know-about-hubspot-2\/\",\"url\":\"https:\/\/zdmaa.com\/tr\/3-things-you-didnt-know-about-hubspot-2\/\",\"name\":\"HubSpot hakk\u0131nda bilmedi\u011finiz 3 \u015fey - 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