{"id":12449,"date":"2021-12-19T10:11:31","date_gmt":"2021-12-19T07:11:31","guid":{"rendered":"https:\/\/zdmaa.com\/the-importance-of-a-good-brand-strategy-promise-trust-and-belonging\/"},"modified":"2021-12-28T16:32:24","modified_gmt":"2021-12-28T13:32:24","slug":"the-importance-of-a-good-brand-strategy-promise-trust-and-belonging","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/the-importance-of-a-good-brand-strategy-promise-trust-and-belonging\/","title":{"rendered":"\u0130yi Bir Marka Stratejisinin \u00d6nemi: Vaat, G\u00fcven ve Aidiyet"},"content":{"rendered":"

\u0130yi Bir Marka Stratejisinin \u00d6nemi: Vaat, G\u00fcven ve Aidiyet<\/span><\/span><\/p>\n

\n

Arabalara ilginiz varsa ve son birka\u00e7 y\u0131ld\u0131r internetin i\u00e7indeyseniz, yak\u0131n zamanda tan\u0131t\u0131lan Toyota Supra’y\u0131 zaten biliyorsunuzdur. <\/span>Muhtemelen, Toyota’n\u0131n sevilen 90’lar\u0131n ikonunu canland\u0131rma giri\u015fimine, g\u00f6r\u00fcn\u00fc\u015f\u00fcnden BMW’nin tart\u0131\u015fmal\u0131 motoruna kadar her \u015feye sald\u0131ran baz\u0131 merakl\u0131larla, baz\u0131 merakl\u0131larla kar\u0131\u015f\u0131k bir tepki ald\u0131\u011f\u0131n\u0131 da biliyorsunuzdur. <\/span>Bu yaz\u0131da, yeni Supra’n\u0131n otomobil camias\u0131ndan bu kadar nefret almas\u0131n\u0131n ana nedenlerini inceleyece\u011fiz. <\/span>Spoiler uyar\u0131s\u0131: Araban\u0131n performans\u0131yla neredeyse hi\u00e7bir ilgisi yok ve her \u015feyin markayla ilgisi var.<\/span><\/span><\/p>\n

 <\/p>\n

Ka\u011f\u0131t \u00fczerinde, yeni Supra, bir Supra’n\u0131n olmas\u0131 gereken her \u015feydir ve tam olarak \u00f6nceki neslin b\u0131rakt\u0131\u011f\u0131 yerden devam eder. <\/span>Bana inanm\u0131yor musun? <\/span>Uygun pazar konumunda, karde\u015f \u015firketi Lexus’un l\u00fcks ayak parmaklar\u0131n\u0131 atlamadan Toyota Sport serisinin zirvesinde olaca\u011f\u0131z. <\/span>Yakla\u015f\u0131k 20 y\u0131l \u00f6nceki ayn\u0131 modellerin baz\u0131lar\u0131na kar\u015f\u0131 bile, di\u011fer amiral gemisi spor arabalara k\u0131yasla rekabet\u00e7i bir \u015fekilde fiyatland\u0131r\u0131l\u0131r. <\/span>Fiyat\u0131 \u00f6nceki nesille tamamen ayn\u0131 (elbette enflasyona g\u00f6re ayarlanm\u0131\u015f). <\/span>T\u0131pk\u0131 bir \u00f6nceki gibi, iki turbo\u015farjl\u0131 alt\u0131 silindirli bir motora sahip. <\/span>Ayn\u0131 fikirde olmayabilirsiniz, ancak bence \u00f6zellikle TRD e\u015fofman giyerken biraz g\u00f6r\u00fcn\u00fcyor (sahte havaland\u0131rmalar bir kenara) – ger\u00e7i ben FT-1 konseptini tercih ederdim.<\/span><\/span><\/p>\n

Her \u015fey bu kadar harika g\u00f6r\u00fcn\u00fcyorsa, neden bu kadar kutupla\u015ft\u0131? <\/span>Birine paras\u0131 yetmeyen sadece bir grup k\u0131zg\u0131n hayran m\u0131? <\/span>Yoksa t\u00fcm do\u011fru kutular\u0131 i\u015faretlese bile Supra bir Supra olamaz m\u0131? <\/span>\u0130\u015fte marka yanl\u0131\u015f hizalamas\u0131 geliyor.<\/span><\/span><\/p>\n

Marka<\/span><\/span><\/h2>\n

\u0130lk olarak, “ticari marka” teriminden bahsedelim. <\/span>\u00c7o\u011fu insan “marka”n\u0131n “i\u015f” veya “logo” gibi kelimelerle de\u011fi\u015ftirilebilir oldu\u011funu varsayar – ancak bundan \u00e7ok daha fazlas\u0131d\u0131r. <\/span>Markala\u015fmay\u0131 bir organizasyonla sahip oldu\u011funuz t\u00fcm deneyimlerin toplam\u0131 olarak d\u00fc\u015f\u00fcn\u00fcn. <\/span>G\u00f6rd\u00fc\u011f\u00fcn\u00fcz her logo, t\u0131klad\u0131\u011f\u0131n\u0131z her dijital reklam, okudu\u011funuz her inan\u00e7, her m\u00fc\u015fteri hizmetleri deneyimi ve kulland\u0131\u011f\u0131n\u0131z t\u00fcm \u00fcr\u00fcnler, \u015firketin markas\u0131n\u0131n uzant\u0131lar\u0131d\u0131r.<\/span><\/span><\/p>\n

Marka deneyiminin kronolojik olarak d\u00fczenlenmi\u015f \u00fc\u00e7 b\u00f6l\u00fcmden olu\u015ftu\u011funu s\u00f6yleyerek daha fazla ayr\u0131nt\u0131ya girme e\u011filimindeyim: <\/span><\/span>s\u00f6z<\/span><\/span><\/strong> , <\/span><\/span>g\u00fcven<\/span><\/span><\/strong> ve <\/span><\/span>ba\u011fl\u0131l\u0131k.<\/span><\/span><\/strong> . <\/span>Bunun bir arkada\u015f\u0131n\u0131zla, i\u015f arkada\u015f\u0131n\u0131zla veya ba\u015fka biriyle sa\u011fl\u0131kl\u0131 bir ili\u015fkide arad\u0131\u011f\u0131n\u0131z niteliklere benzedi\u011fini d\u00fc\u015f\u00fcn\u00fcyorsan\u0131z, hakl\u0131s\u0131n\u0131z. <\/span>Markala\u015fma, insanlarla temel d\u00fczeyde konu\u015fmakla ilgilidir, b\u00f6ylece kendilerini g\u00fcvende ve takdir edilmi\u015f hissederler.<\/span><\/span><\/p>\n

Asl\u0131nda, Maya Angelou, “G\u00fcn\u00fcn sonunda insanlar ne yapt\u0131\u011f\u0131n\u0131z\u0131 veya ne s\u00f6yledi\u011finizi hat\u0131rlamayacaklar ve onlara nas\u0131l hissettirdi\u011finizi hat\u0131rlayacaklar” dedi.<\/span><\/span><\/p>\n

Haz\u0131rlamak<\/span><\/span><\/h2>\n

\u00d6yleyse, markan\u0131n ilk k\u0131sm\u0131yla ba\u015flayal\u0131m – s\u00f6z. <\/span>Onlara ne yapt\u0131\u011f\u0131n\u0131z\u0131, nas\u0131l yard\u0131mc\u0131 olaca\u011f\u0131n\u0131z\u0131 ve bir \u015firket olarak neye inand\u0131\u011f\u0131n\u0131z\u0131 s\u00f6yler. <\/span>\u0130nsanlar\u0131n beklentilerini belirler. <\/span>Tutarl\u0131l\u0131k burada kilit nokta ve Toyota’n\u0131n yeni Supra ile ilk ad\u0131m\u0131. <\/span>1990’larda, Japon otomobil \u00fcreticileri g\u00fcvenilirlik ve verimlilik i\u00e7in \u00e7\u0131tay\u0131 belirledi ve yak\u0131t t\u00fcketen d\u00f6rt silindirli motorlar\u0131 ve milyonlarca millik ara\u00e7lar\u0131yla \u00fcnlendi.<\/span><\/span><\/p>\n

Toyota’n\u0131n m\u00fc\u015fteri vaadi ve beklentileri o zaman “g\u00fcvenilir ve verimli” idi ve Mk4 Supra m\u00fckemmel bir uyum sa\u011flad\u0131. <\/span>Bu, yaln\u0131zca yeterli kilometre performans\u0131na sahip olmakla kalmay\u0131p, ayn\u0131 zamanda neredeyse yok edilemez olan bir \u00e7ift turbo 2JZ motordur. <\/span>Motorun i\u00e7inde hi\u00e7bir \u015feyi y\u00fckseltmeden ikonik motordan g\u00fcvenilir 800 ila 1.000 beygir g\u00fcc\u00fc elde eden merakl\u0131lar hakk\u0131nda videolar izledi\u011fimi ve forumlar okudu\u011fumu hat\u0131rl\u0131yorum.<\/span><\/span><\/p>\n

Toyota Supra markas\u0131 1998’de performans ve g\u00fcvenilirlik s\u00f6z\u00fc verdi ve \u00e7ok fazla \u015fey teslim etti. <\/span>Ayr\u0131ca Castrol ve Denso Sard Supras’\u0131n 1993 ve 2001 y\u0131llar\u0131nda JGTC’de galibiyetler toplamas\u0131yla bir yar\u0131\u015f miras\u0131 miras\u0131 vaat etti.<\/span><\/span><\/p>\n

Bu, Toyota ve Supra taraf\u0131ndan sa\u011flanan bir\u00e7ok kan\u0131tlanm\u0131\u015f kan\u0131t. <\/span>Ancak 2019’da Toyota, farkl\u0131 bir \u00fcreticiden bir motor ve \u015fasi kullanmaya karar verdi: BMW.<\/span><\/span><\/p>\n

Bu, do\u011fru olsun ya da olmas\u0131n, kendilerine koyduklar\u0131 beklentileri kar\u015f\u0131layamad\u0131klar\u0131n\u0131 bildirir. <\/span>Bir s\u00f6z verir ve ard\u0131ndan yerine getiremeyece\u011finiz veya yapamayaca\u011f\u0131n\u0131z izlenimini verirseniz, bir sonraki ad\u0131mda sorunlar olacakt\u0131r.<\/span><\/span><\/p>\n

g\u00fcven<\/span><\/span><\/h2>\n

Toyota, 1990’larda g\u00fcvenilir ve verimli binek otomobiller sunarak kitlelerin g\u00fcvenini kazand\u0131. <\/span>Mk4’\u00fcn sayg\u0131de\u011fer 2JZ-GTE motoruyla performans tutkunlar\u0131n\u0131 yendiler. <\/span>Ama \u015fimdi bir sorunlar\u0131 var. <\/span>M\u00fc\u015fteri anketleri Toyota’y\u0131 yeni Supra’n\u0131n alt\u0131 silindirli bir motora sahip olmas\u0131 gerekti\u011fi sonucuna g\u00f6t\u00fcr\u00fcyor.<\/span><\/span><\/p>\n

Bir taneleri yoktu, bu y\u00fczden BMW’ye 3 litrelik \u00e7ift turbo motoru \u00f6d\u00fcn\u00e7 al\u0131p alamayacaklar\u0131n\u0131 sormaya karar verdiler. <\/span>Adil olmak gerekirse, m\u00fchendislik ve\/veya tasar\u0131m kaynaklar\u0131n\u0131 d\u0131\u015far\u0131dan temin etmeyi se\u00e7mek anla\u015f\u0131labilir bir durumdur ve \u015firketler bunu her zaman sizin bilginiz olmadan yapar. <\/span>Araba \u00fcreticileri araba yapmazlar, farkl\u0131 paketleme ve donan\u0131m seviyelerine sahip birden fazla arabaya d\u00f6n\u00fc\u015fen platformlar in\u015fa ederler. <\/span>1991’den 2002’ye kadar Toyota, Kuzey Amerika’daki Mk4 Supra ve Lexus SC300 dahil olmak \u00fczere d\u00fcnya \u00e7ap\u0131nda benzer motor ve s\u00fcr\u00fcc\u00fc konfig\u00fcrasyonlar\u0131na sahip 17 ara\u00e7 \u00fcretmek i\u00e7in JZ platformunu kulland\u0131. <\/span>S\u0131f\u0131rdan yeni bir araba ve motor \u00fcretmek b\u00fcy\u00fck bir yat\u0131r\u0131m, ancak motoru d\u0131\u015far\u0131dan temin etme se\u00e7ene\u011fi, yeni Supra’n\u0131n kar\u0131\u015f\u0131k tepkisine katk\u0131da bulunan ikinci en b\u00fcy\u00fck fakt\u00f6rd\u00fc.<\/span><\/span><\/p>\n

Toyota, motoru d\u0131\u015far\u0131dan tedarik ederek, \u00f6nceki deneyimini yeniden \u00fcretecek uzmanl\u0131\u011fa veya kaynaklara sahip olamayabilece\u011fini ve bunun da t\u00fcketicilere olan g\u00fcvenin kaybolmas\u0131na neden olabilece\u011fini yanl\u0131\u015fl\u0131kla bildirdi. <\/span>Bu kayb\u0131 \u00f6nlemek i\u00e7in Toyota, Lexus gibi di\u011fer dahili platformlara g\u00fcvenmek zorunda kald\u0131. <\/span>M\u00fc\u015fteri anketleri, g\u00f6r\u00fcn\u00fcrde de\u011fil, ruhta yap\u0131lmal\u0131d\u0131r.<\/span><\/span><\/p>\n

2JZ-GTE motoru harika de\u011fildi, s\u0131ral\u0131 alt\u0131l\u0131 oldu\u011fu i\u00e7in de\u011fil, \u015firketin markas\u0131 ve Supra’n\u0131n yan\u0131 s\u0131ra g\u00fcvenilir ve verimli (Toyota) Sport (Supra) oldu\u011fu i\u00e7in. <\/span>Hem Toyota hem de Supra i\u00e7in dahili \u015fasi platformu kullanmak \u00e7ok daha iyi bir marka ve g\u00fcven olu\u015fturma arac\u0131 olurdu. <\/span>LC500 harika bir se\u00e7enek olabilirdi, belki de bir Lexus 3.5L V6 motorla doldurulmu\u015ftu ve turbo\u015farjl\u0131 400’den fazla beygir g\u00fcc\u00fc \u00fcretmeye kolayca ikna edilebilirdi.<\/span><\/span><\/p>\n

Tamamen Toyota kaynakl\u0131 bir Supra kesinlikle yard\u0131mc\u0131 olabilirdi, ancak bunun t\u00fcm sorunlar\u0131 \u00e7\u00f6zece\u011fini sanm\u0131yorum. <\/span>Bu da beni markan\u0131n son k\u0131sm\u0131na getiriyor ve bence yeni Supra’n\u0131n en b\u00fcy\u00fck dura\u011f\u0131.<\/span><\/span><\/p>\n

\u00fcyelik<\/span><\/span><\/h2>\n

\u00dcyelik, bir markan\u0131n en g\u00f6zden ka\u00e7an y\u00f6n\u00fcd\u00fcr. <\/span>Ve ihmal ederseniz, uzun vadede daha zararl\u0131 olacakt\u0131r. <\/span>\u00dcyelik ayn\u0131 zamanda kontrol edilmesi en zor olan\u0131d\u0131r, pek \u00e7ok marka bundan tamamen ka\u00e7\u0131n\u0131r. <\/span>Size senaryoyu haz\u0131rlayay\u0131m.<\/span><\/span><\/p>\n

Bir \u00f6nceki Supra’n\u0131n \u00fcretimi 1998’de Kuzey Amerika’da durdurulmu\u015f olsa da, 2001’de ya\u015fananlar Supra markas\u0131n\u0131 daha \u00f6nce olanlardan daha fazla etkiledi. <\/span>O y\u0131l\u0131n 18 Haziran’\u0131nda baz\u0131 arkada\u015flarla <\/span>H\u0131zl\u0131 ve \u00d6fkeli’yi izlemeye<\/span><\/em> gittim.<\/span><\/span> sadece araba k\u00fclt\u00fcr\u00fc g\u00f6r\u00fc\u015f\u00fcm\u00fc de\u011fil, ayn\u0131 zamanda Amerikan g\u00f6r\u00fc\u015f\u00fcm\u00fc de \u015fekillendirecek bir film olan<\/span> . <\/span>\u00d6n\u00fcm\u00fczdeki birka\u00e7 y\u0131l boyunca, \u00fcniversite arkada\u015flar\u0131m ve ben zaman\u0131m\u0131z\u0131 ve param\u0131z\u0131 arabalar\u0131 modifiye ederek (\u00e7e\u015fitli sonu\u00e7larla) ve DVD versiyonunu say\u0131s\u0131z kez yeniden izleyerek harcad\u0131k. <\/span>Filmin en iyi yan\u0131, Paul Walker’\u0131n karakterinin hurdal\u0131\u011f\u0131 Supra’y\u0131 \u00fcnl\u00fc turuncu Ferrari katiline d\u00f6n\u00fc\u015ft\u00fcrmesini izlemekti. <\/span>Supra, \u015f\u00fcphesiz, filmde tasvir edildi\u011fi gibi ger\u00e7ek\u00e7i olmayan, de\u011fi\u015ftirilmi\u015f k\u00fclt\u00fcr\u00fc b\u00fcy\u00fck \u00f6l\u00e7\u00fcde etkiledi.<\/span><\/span><\/p>\n

2000’lerin ba\u015f\u0131nda ekonomi harikayd\u0131 ve \u00fclke \u00e7ap\u0131ndaki bir\u00e7ok performans ma\u011fazas\u0131 ve yar\u0131\u015f ekibi, Supra ve benzeri Japon tuner arabalar\u0131 etraf\u0131nda i\u015fletmeler kurdu. <\/span>Titan Motorsports’un Supra drag yar\u0131\u015f\u00e7\u0131s\u0131, 2jz’lik bir motordan 1.700’den fazla beygir g\u00fcc\u00fcyle d\u00fcnyan\u0131n en h\u0131zl\u0131 ithali olarak tan\u0131mlan\u0131yor. <\/span>Kesinlikle 1.700 HP’ye ihtiyac\u0131m yok, ama yine de 2004’te o hisse senedi 1998 Twin Turbo Hardtop’u 25.000 $’a almad\u0131\u011f\u0131m i\u00e7in kendime k\u0131z\u0131yorum. <\/span>Ayn\u0131 arabay\u0131 bug\u00fcn bu miktar\u0131n \u00fc\u00e7 kat\u0131ndan daha az\u0131na sat\u0131n alamazd\u0131m.<\/span><\/span><\/p>\n

Supra, ’69 Chevelle SS ve Ferrari F40 gibi kar\u015f\u0131layamayaca\u011f\u0131m di\u011fer arabalarla birlikte fantezi garaj\u0131mda bug\u00fcne kadar her zaman sabit bir yer tutuyor. <\/span>G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re, nostalji t\u00fcketmiyor.<\/span><\/span><\/p>\n

M\u00fc\u015fteri deneyiminden ka\u00e7may\u0131n<\/span><\/span><\/h2>\n

D\u00fcr\u00fcst olmak gerekirse, bir Toyota, yeni bir Supra, hatta eski bir tane bile umurumda de\u011fil. <\/span>Benim i\u00e7in \u00f6nemli olan, onlar\u0131n etraf\u0131nda kurdu\u011fum olumlu deneyimler ve ili\u015fkilerdir. <\/span>Bir \u015firket misyonunu geli\u015ftirmek, \u00fcr\u00fcn\u00fc geli\u015ftirmek ve tutarl\u0131 bir deneyim yaratmak i\u00e7in sonsuz zaman ve enerji harcayabilir (akla Apple gelir), ancak t\u00fcketici kontrol\u00fc ele ge\u00e7irdi\u011finde her zaman kontrol\u00fc kaybeder. <\/span>O andan itibaren t\u00fcm deneyimler onlara aittir. <\/span>Bahisler ba\u015flad\u0131.<\/span><\/span><\/p>\n

\u00dcz\u00fcc\u00fc olan \u015fu ki, \u00e7o\u011fu \u015firket korkar ve marka se\u00e7imlerine m\u00fc\u015fteri deneyimini dahil etmekten ka\u00e7\u0131n\u0131r. <\/span>Bunun yerine, onlara ne istediklerini ve nas\u0131l hissetmeleri gerekti\u011fini s\u00f6ylerler – \u00e7e\u015fitli sonu\u00e7larla. <\/span>Elbette, b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fmedi\u011fi s\u00fcrece, ayn\u0131 deneyim i\u00e7in geri gelecek insanlar bulacaks\u0131n\u0131z. <\/span>Ama ya deneyim, sahibinin ba\u015flang\u0131\u00e7ta ama\u00e7lad\u0131\u011f\u0131ndan daha b\u00fcy\u00fck ve daha iyi bir \u015feye d\u00f6n\u00fc\u015f\u00fcrse?<\/span><\/span><\/p>\n

Toyota, Supra Supra’y\u0131 en az\u0131ndan merakl\u0131lar\u0131n g\u00f6z\u00fcnde yapan tek \u015feyi ald\u0131 ve bu sorumlulu\u011fu BMW’ye verdi. <\/span>Bana g\u00f6re, arabay\u0131 LC500 platformunda (TNGA: GA-L) in\u015fa etmeleri ve insanlar\u0131n istedi\u011fi ger\u00e7ek 700 beygir g\u00fcc\u00fcndeki arabay\u0131 yapmalar\u0131 gerekiyordu – Nissan’\u0131n GT-R ile yapt\u0131\u011f\u0131 da tam olarak buydu. <\/span>Bu finansal bir karar olamaz, \u00e7\u00fcnk\u00fc \u00f6zellikle Corvette ve 370Z gibi rakiplerin rekabet\u00e7i say\u0131lar\u0131na bakarsan\u0131z, y\u0131lda yaln\u0131zca birka\u00e7 bin adet sat\u0131laca\u011f\u0131n\u0131 bilmeleri gerekir.<\/span><\/span><\/p>\n

K\u0131sacas\u0131: 2JZ motoru olmayan ger\u00e7ek bir Supra yoktur ve Toyota son 20 y\u0131lda hi\u00e7 dikkat ettiyse, bilmeleri gerekirdi. <\/span>Asl\u0131nda bilmeleri gereken \u015fey, Supra markas\u0131na yapabilecekleri zarard\u0131.<\/span><\/span><\/p>\n

Toyota ile ayn\u0131 hatalar\u0131 yapmak istemiyorsan\u0131z, Karcher Group’taki bizler gibi marka ve pazarlama uzmanlar\u0131yla \u00e7al\u0131\u015f\u0131n. <\/span>Markan\u0131z\u0131 tart\u0131\u015fmak i\u00e7in bug\u00fcn ileti\u015fime ge\u00e7in.<\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

\u0130yi Bir Marka Stratejisinin \u00d6nemi: Vaat, G\u00fcven ve Aidiyet Arabalara ilginiz varsa ve son birka\u00e7 y\u0131ld\u0131r internetin i\u00e7indeyseniz, yak\u0131n zamanda tan\u0131t\u0131lan Toyota Supra’y\u0131 zaten biliyorsunuzdur. Muhtemelen, Toyota’n\u0131n sevilen 90’lar\u0131n ikonunu canland\u0131rma giri\u015fimine, g\u00f6r\u00fcn\u00fc\u015f\u00fcnden BMW’nin tart\u0131\u015fmal\u0131 motoruna kadar her \u015feye sald\u0131ran baz\u0131 merakl\u0131larla, baz\u0131 merakl\u0131larla kar\u0131\u015f\u0131k bir tepki ald\u0131\u011f\u0131n\u0131 da biliyorsunuzdur. Bu yaz\u0131da, yeni Supra’n\u0131n otomobil …<\/p>\n","protected":false},"author":1,"featured_media":9701,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-12449","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\n\u0130yi Bir Marka Stratejisinin \u00d6nemi: Vaat, G\u00fcven ve Aidiyet - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/the-importance-of-a-good-brand-strategy-promise-trust-and-belonging\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u0130yi Bir Marka Stratejisinin \u00d6nemi: Vaat, G\u00fcven ve Aidiyet - zdmaa\" \/>\n<meta property=\"og:description\" content=\"\u0130yi Bir Marka Stratejisinin \u00d6nemi: Vaat, G\u00fcven ve Aidiyet Arabalara ilginiz varsa ve son birka\u00e7 y\u0131ld\u0131r internetin i\u00e7indeyseniz, yak\u0131n zamanda tan\u0131t\u0131lan Toyota Supra’y\u0131 zaten biliyorsunuzdur. Muhtemelen, Toyota’n\u0131n sevilen 90’lar\u0131n ikonunu canland\u0131rma giri\u015fimine, g\u00f6r\u00fcn\u00fc\u015f\u00fcnden BMW’nin tart\u0131\u015fmal\u0131 motoruna kadar her \u015feye sald\u0131ran baz\u0131 merakl\u0131larla, baz\u0131 merakl\u0131larla kar\u0131\u015f\u0131k bir tepki ald\u0131\u011f\u0131n\u0131 da biliyorsunuzdur. 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