{"id":12554,"date":"2021-12-19T10:06:49","date_gmt":"2021-12-19T07:06:49","guid":{"rendered":"https:\/\/zdmaa.com\/search-engine-optimization-seo-pricing-guide-for-marketing-sites\/"},"modified":"2021-12-28T18:36:16","modified_gmt":"2021-12-28T15:36:16","slug":"search-engine-optimization-seo-pricing-guide-for-marketing-sites","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/search-engine-optimization-seo-pricing-guide-for-marketing-sites\/","title":{"rendered":"Pazarlama Siteleri i\u00e7in Arama Motoru Optimizasyonu (SEO) Fiyatland\u0131rma K\u0131lavuzu"},"content":{"rendered":"

Pazarlama Siteleri i\u00e7in Arama Motoru Optimizasyonu (SEO) Fiyatland\u0131rma K\u0131lavuzu<\/span><\/span><\/p>\n

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Arama motoru optimizasyonu (SEO) maliyetlerinin bir dizi \u00f6nemli fakt\u00f6re ba\u011fl\u0131 olarak b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti\u011fini s\u00f6ylemek do\u011fru olur. <\/span>Bu yaz\u0131da size g\u00fcvenebilece\u011finiz baz\u0131 ger\u00e7ek cevaplar ve ger\u00e7ek SEO oranlar\u0131 verece\u011fiz. <\/span>Buradaki amac\u0131m\u0131z, pazarlama odakl\u0131 web siteleri i\u00e7in olas\u0131 sat\u0131\u015flar hakk\u0131nda konu\u015fmakt\u0131r. <\/span>Daha sonraki bir g\u00f6nderide, e-ticaret i\u00e7in SEO fiyatland\u0131rmas\u0131n\u0131 tart\u0131\u015faca\u011f\u0131z.<\/span><\/span><\/p>\n

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SEO maliyetlerine katk\u0131da bulunan fakt\u00f6rler<\/span><\/span><\/h2>\n
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  • Sekt\u00f6r\u00fcn\u00fcz\u00fcn rekabet g\u00fcc\u00fc<\/span><\/span><\/li>\n
  • Hedef kitlenizin boyutu ve kapsam\u0131<\/span><\/span><\/li>\n
  • Web sitenizi tasarlama kolayl\u0131\u011f\u0131 ve SEO optimizasyonu<\/span><\/span><\/li>\n
  • Geli\u015ftirdi\u011finiz co\u011frafya<\/span><\/span><\/li>\n
  • Geli\u015ftirmek istedi\u011finiz sayfa, \u00fcr\u00fcn, hizmet veya kategori say\u0131s\u0131<\/span><\/span><\/li>\n<\/ul>\n

    \u00d6nce \u00e7\u00f6plerden kurtulal\u0131m…<\/span><\/span><\/p>\n

    Ger\u00e7ek\u00e7i olmayan SEO Fiyatland\u0131rmas\u0131<\/span><\/span><\/h2>\n

    Hepimiz gelen kutumuza d\u00fc\u015fen reklamlar\u0131 veya e-postalar\u0131 g\u00f6rd\u00fck: “99 $’a Skyrocket SEO’nuz.” <\/span>B\u00f6yle \u015feylere inanan ve \u015firketlerin bu mesajlar\u0131 bu kadar agresif bir \u015fekilde iletebilmesine yetecek kadar insan olmas\u0131 beni \u015fa\u015f\u0131rt\u0131yor. <\/span>Herhangi bir me\u015fru SEO \u015firketi size d\u00fcr\u00fcst arama motoru optimizasyonunun web sitenizin kullan\u0131m\u0131n\u0131 kolayla\u015ft\u0131ran ve hizmet etmek istedi\u011finiz ki\u015filerle daha alakal\u0131 hale getiren bir s\u00fcre\u00e7 oldu\u011funu s\u00f6yleyecektir. <\/span>\u0130\u015finizin ba\u015fka hangi alan\u0131nda y\u00fcz dolara ger\u00e7ek profesyonel iyile\u015ftirmeler yapmay\u0131 beklersiniz? <\/span>Hi\u00e7 umut yok. <\/span>\u0130\u015fletmeniz ne kadar k\u00fc\u00e7\u00fck, yerel veya \u00f6zel olursa olsun, y\u00fczlerce dolar de\u011ferindeki herhangi bir SEO hizmetinin zaman ve para kayb\u0131 oldu\u011funu kesinlikle s\u00f6yleyebilirim.<\/span><\/span><\/p>\n

    SEO hizmetleri i\u00e7in ne \u00f6demeyi beklemelisiniz?<\/span><\/span><\/h2>\n

    Ne yaz\u0131k ki, stratejik SEO arayan \u015firketler i\u00e7in standart bir yakla\u015f\u0131m veya fiyat yoktur. <\/span>Size s\u00f6yledi\u011fimde bana inan\u0131n, ke\u015fke var olsayd\u0131 \u00e7\u00fcnk\u00fc binlerce i\u015fletme i\u00e7in \u00e7ok fazla hayal k\u0131r\u0131kl\u0131\u011f\u0131, bo\u015fa para ve ac\u0131dan kurtar\u0131rd\u0131. <\/span>\u0130\u015fte SEO fiyatland\u0131rmas\u0131 a\u00e7\u0131s\u0131ndan 2021’de d\u00fcr\u00fcst ve alakal\u0131 oldu\u011funu d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcm baz\u0131 genel masraflar.<\/span><\/span><\/p>\n

    K\u00fc\u00e7\u00fck, yerel veya \u00e7ok ni\u015f i\u015fletmeler i\u00e7in SEO maliyetleri<\/span><\/span><\/h2>\n

    Bu say\u0131lardaki varsay\u0131m, y\u0131ll\u0131k geliri 2 milyon ila 10 milyon dolar aras\u0131nda olan bir \u015firket tahmin etmemizdir. <\/span>Y\u0131ll\u0131k geliri 2 milyon dolardan \u00f6nemli \u00f6l\u00e7\u00fcde az olan \u015firketler i\u00e7in, bir SEO ajans\u0131 kiralama masraf\u0131n\u0131 hakl\u0131 \u00e7\u0131karmak genellikle zordur. <\/span>Her zaman oldu\u011fu gibi, her kural\u0131n istisnalar\u0131 vard\u0131r, bu nedenle \u015firketiniz bu kadar b\u00fcy\u00fckse, bunu g\u00f6z ard\u0131 etmeyin, sadece zor sorular sorun.<\/span><\/span><\/p>\n

    Bu \u00f6rneklerdeki bir ba\u015fka varsay\u0131m da, SEO \u015firketinin web sitesi kullan\u0131labilirli\u011fi ve d\u00f6n\u00fc\u015f\u00fcm optimizasyonu, sayfa i\u00e7i SEO ve pazar e\u011fitimi ama\u00e7l\u0131 i\u00e7erik olu\u015fturmay\u0131 i\u00e7erecek ve web sitenizi bir d\u00fc\u015f\u00fcnce liderli\u011fi kanal\u0131na d\u00f6n\u00fc\u015ft\u00fcrecek SEO hizmetleri sundu\u011fudur.<\/span><\/span><\/p>\n

    K\u00fc\u00e7\u00fck bir i\u015fletme i\u00e7in tahmini arama motoru optimizasyonu (SEO) yat\u0131r\u0131m\u0131, y\u0131ll\u0131k bazda 14.000 ile 30.000 ABD Dolar\u0131 aras\u0131nda olmal\u0131d\u0131r.<\/span><\/span><\/h3>\n

    Bu say\u0131lar\u0131n birincil itici g\u00fc\u00e7leri zaman ve beceridir. <\/span>Diyelim ki, g\u00f6r\u00fc\u015fme yapt\u0131\u011f\u0131n\u0131z herhangi bir SEO \u015firketi, ger\u00e7ek bir SEO stratejisi uygulamak i\u00e7in gerekli olan 4-5 ger\u00e7ek profesyonelden olu\u015fan bir ekibe sahip. <\/span>Y\u0131ll\u0131k 14.000$’l\u0131k alt sat\u0131rda, bu yat\u0131r\u0131m\u0131n bir profesyonelin zaman\u0131ndan 100 saatten daha az\u0131n\u0131 sat\u0131n almas\u0131 muhtemeldir (saatlik ortalama 150$’l\u0131k bir fiyata g\u00f6re). <\/span>Bu nedenle, bir daha SEO maliyetlerini de\u011ferlendirirken ve ayda 1.000 dolardan daha d\u00fc\u015f\u00fck bir fiyata gelirken kendinize \u015fu soruyu sorun: Saati 20 dolar veya 30 dolar olan bir muhasebeciye veya avukata g\u00fcvenir miydiniz? <\/span>\u015eirketine bu t\u00fcr riskleri almayacak kadar \u00e7ok inand\u0131\u011f\u0131ndan \u015f\u00fcpheleniyorum.<\/span><\/span><\/p>\n

    Orta \u00f6l\u00e7ekli \u015firketler i\u00e7in SEO fiyatland\u0131rmas\u0131<\/span><\/span><\/h2>\n

    Bu senaryoda, muhtemelen y\u0131ll\u0131k gelirleri 8 milyon ila 100 milyon dolar aras\u0131nda olacak orta \u00f6l\u00e7ekli \u015firketlerden bahsediyoruz. <\/span>Ancak bunun \u00e7ok geni\u015f bir yelpaze oldu\u011funun fark\u0131nday\u0131m ve bu konudaki 25 y\u0131ll\u0131k tecr\u00fcbeme g\u00f6re bu aral\u0131ktaki \u015firketlerin ihtiya\u00e7lar\u0131n\u0131n \u015fa\u015f\u0131rt\u0131c\u0131 derecede benzer oldu\u011funu s\u00f6yleyebilirim. <\/span>Tabii ki, b\u00fcy\u00fckl\u00fck ve kapsamda farkl\u0131l\u0131klar var, ancak payla\u015fmak \u00fczere oldu\u011fum yat\u0131r\u0131m aral\u0131klar\u0131 en az\u0131ndan genel anlamda bunu kapsayacak.<\/span><\/span><\/p>\n

    Orta \u00f6l\u00e7ekli \u015firketler, y\u0131ll\u0131k SEO hizmetlerine 35.000 ila 100.000 ABD Dolar\u0131 aras\u0131nda yat\u0131r\u0131m yapmay\u0131 beklemelidir.<\/span><\/span><\/h3>\n

    “Yat\u0131r\u0131m” terimini bir nedenden dolay\u0131 kullan\u0131yorum. <\/span>SEO, BT hizmetleri gibi sadece bir gider olmamal\u0131d\u0131r. <\/span>Do\u011fru yap\u0131l\u0131rsa, gelir getirici bir faaliyettir ve en iyi SEO \u015firketleri, SEO’ya yat\u0131rd\u0131\u011f\u0131n\u0131z dolarlar ile elde etti\u011finiz gelir aras\u0131nda do\u011frudan bir \u00e7izgi \u00e7izmenize yard\u0131mc\u0131 olmaktan korkmayacakt\u0131r. <\/span>Yukar\u0131da bahsetti\u011fimiz k\u00fc\u00e7\u00fck i\u015fletme SEO fiyatland\u0131rmas\u0131ndan farkl\u0131 olarak, geliri art\u0131rmada ger\u00e7ek bir ba\u015far\u0131 \u015fans\u0131 olan profesyonel bir SEO stratejisi uygulamak i\u00e7in gereken zaman ve enerjiyi hafife almak kolayd\u0131r.<\/span><\/span><\/p>\n

    \u00d6rne\u011fin, tipik bir end\u00fcstriyel \u00fcreticinin web sitesi 500 ila 3.000 sayfadan olu\u015fur. <\/span>Bu sayfalar\u0131n \u00e7o\u011fu teknik incelemeler, m\u00fchendislik belgeleri, pdf’ler vb. <\/span>Ne yaz\u0131k ki, bu sayfalar genellikle y\u0131llar i\u00e7inde derlenir ve birisinin zaman\u0131 oldu\u011funda eklenir. <\/span>Bu, b\u00fcy\u00fck \u015firketlerde bile ge\u00e7erlidir. <\/span>Genellikle \u00e7ok fazla kaos vard\u0131r. <\/span>Eklemeye ba\u015flad\u0131\u011f\u0131n\u0131zda, sat\u0131\u015flar\u0131 sistematik olarak art\u0131rmak i\u00e7in t\u00fcm bu i\u00e7eri\u011fi kullanmaya odaklanan iyi bir SEO stratejisinin nas\u0131l ayda y\u00fcz saat s\u00fcrebilece\u011fini hayal etmek zor de\u011fil. <\/span>Arama motoru optimizasyonu i\u015f al\u0131r. <\/span>Ama uygulanabilir.<\/span><\/span><\/p>\n

    Kurumsal \u015eirketler i\u00e7in SEO Fiyatland\u0131rmas\u0131<\/span><\/span><\/h2>\n

    Bu yaz\u0131n\u0131n ama\u00e7lar\u0131 do\u011frultusunda de\u011feri 100 milyon dolar\u0131 a\u015fan \u015firketleri inceliyoruz. <\/span>Bu konuda d\u00fcr\u00fcst olal\u0131m, \u00e7o\u011fu ticari \u015firket SEO’ya odaklanmak veya yat\u0131r\u0131m yapmak i\u00e7in ba\u015fka \u015feylere \u00e7ok fazla odaklan\u0131r. <\/span>\u00c7al\u0131\u015fan birka\u00e7 ki\u015fi – bu cephede sadece bir avu\u00e7la \u00e7al\u0131\u015f\u0131yoruz – t\u00fcr\u00fcn en iyisi. <\/span>Kurumsal kurulu\u015flar i\u00e7in SEO, do\u011fru yapmak isteyen biri i\u00e7in neredeyse imkans\u0131z g\u00f6r\u00fcnebilir. <\/span>Asl\u0131nda, bu b\u00fcy\u00fckl\u00fckteki \u00e7o\u011fu \u015firketin bir\u00e7ok web sitesi vard\u0131r – reklam ajanslar\u0131 her fikir i\u00e7in yeni bir web sitesi olu\u015fturmay\u0131 sever. <\/span>Binlerce sayfa i\u00e7eri\u011fi ve mutfakta \u00e7ok daha fazla \u015fefleri var. <\/span>Sonu\u00e7 olarak, karar vermekte yava\u015flar.<\/span><\/span><\/p>\n

    Hepsi yap\u0131labilir dedi. <\/span>De\u011ferleri 300 milyon dolardan 2 milyar dolara kadar de\u011fi\u015fen d\u00fczinelerce \u015firketle \u00e7al\u0131\u015ft\u0131k ve \u00e7al\u0131\u015fmaya devam ediyoruz. <\/span>Bu durumlarda, liderlik taahh\u00fcd\u00fc ve y\u00fcksek derecede ba\u015far\u0131 elde ettik. <\/span>Anahtar, hepsini bir kerede \u00e7\u00f6zmeye \u00e7al\u0131\u015fmamakt\u0131r. <\/span>Stratejiyi h\u0131zl\u0131, ula\u015f\u0131labilir sprintlere b\u00f6l\u00fcn ve bir fark yarat\u0131n.<\/span><\/span><\/p>\n

    Bu fakt\u00f6rler nedeniyle, b\u00fcy\u00fcmeyi taahh\u00fct etmek isteyen bu b\u00fcy\u00fckl\u00fckteki \u015firketler, SEO’ya y\u0131lda en az 100.000 $ yat\u0131r\u0131m yapmay\u0131 beklemelidir. <\/span>Tabii ki, hedeflere, rekabete ve i\u00e7 kaynaklar\u0131n mevcudiyetine ba\u011fl\u0131 olarak, bu kolayca 300.000 ABD Dolar\u0131na kadar \u00e7\u0131kabilir.<\/span><\/span><\/p>\n

    SEO i\u00e7in saatlik \u00fccretler<\/span><\/span><\/h2>\n

    Genellikle SEO’ya saatlik bir yakla\u015f\u0131m \u00f6nermiyorum. <\/span>Hem SEO ajans\u0131n\u0131n hem de m\u00fc\u015fterinin saatlere ba\u011fl\u0131 gelir hedeflerinden kendilerini sorumlu tutmas\u0131 zordur. <\/span>Ayr\u0131ca, bir m\u00fc\u015fterinin, telefon her \u00e7ald\u0131\u011f\u0131nda “zamanlay\u0131c\u0131n\u0131n ba\u015flamas\u0131” ile h\u00fcsrana u\u011framas\u0131 \u00e7ok kolayd\u0131r. <\/span>Bunu s\u00f6yledikten sonra, yukar\u0131daki say\u0131lar\u0131n \u00e7o\u011funu bildiren baz\u0131 makul saatlik \u00fccretleri payla\u015faca\u011f\u0131m. <\/span>Bunlar\u0131n hepsi, SEO alan\u0131nda ger\u00e7ek deneyim ve uzmanl\u0131\u011fa sahip SEO \u015firketleri veya bireyleri ile olan ge\u00e7mi\u015fime dayanmaktad\u0131r. <\/span>Bizim durumumuzda, m\u00fc\u015fteriye ay\u0131rd\u0131\u011f\u0131m\u0131z saatlik \u00fccret, SEO’ya yapt\u0131klar\u0131 yat\u0131r\u0131m artt\u0131k\u00e7a d\u00fc\u015f\u00fcyor. <\/span>Bize y\u00fcksek ba\u011fl\u0131l\u0131k g\u00f6steren m\u00fc\u015fterilerin, dolar i\u00e7in daha fazla \u00e7aba ve zaman\u0131 hak etti\u011fini d\u00fc\u015f\u00fcn\u00fcyoruz.<\/span><\/span><\/p>\n

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    • Bir ki\u015fi i\u00e7in SEO ma\u011fazas\u0131: Saatte 100 ila 300 ABD Dolar\u0131<\/span><\/span><\/li>\n
    • Butik SEO \u015eirketi (3-5 ki\u015fi): saatte 75-200 dolar<\/span><\/span><\/li>\n
    • Orta \u00f6l\u00e7ekli SEO \u015firketi (20-50 ki\u015fi): Saatte 120-200 dolar<\/span><\/span><\/li>\n
    • B\u00fcy\u00fck SEO firmas\u0131 (50-200 ki\u015fi): Saatte 180-350 dolar<\/span><\/span><\/li>\n<\/ul>\n

      Art\u0131k SEO i\u00e7in binlerce dolar \u00f6demeye de\u011fer mi?<\/span><\/span><\/h2>\n

      Ge\u00e7enlerde 2021’de SEO’nun buna de\u011fip de\u011fmeyece\u011fine dair bir yaz\u0131 yazm\u0131\u015ft\u0131m. B\u00fcy\u00fcme \u015fans\u0131 olan bir i\u015fletmeniz varsa cevab\u0131n\u0131z muhtemelen evettir. <\/span>Hi\u00e7 olmad\u0131\u011f\u0131 kadar gerekli. <\/span>Google ile anla\u015fmak hi\u00e7 bu kadar kolay olmam\u0131\u015ft\u0131 ve insanlar yan\u0131tlar\u0131 bulmak i\u00e7in \u00f6nce Google’a gitmekten b\u0131kt\u0131. <\/span>SEO i\u00e7in ne kadar b\u00fct\u00e7e ay\u0131rmal\u0131s\u0131n\u0131z sorusuna cevap vermenin en basit yolu, i\u015fletmeniz i\u00e7in yeni bir m\u00fc\u015fterinin de\u011ferini belirlemektir. <\/span>Bu say\u0131y\u0131 \u00f6\u011frendikten sonra, ortalama marj\u0131n\u0131z, ortalama kapatma oran\u0131n\u0131z ve web sitesi d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131zla geriye do\u011fru \u00e7al\u0131\u015fabilirsiniz. <\/span>Bu metrikleri kullanarak yeni bir olas\u0131 sat\u0131\u015f\u0131n de\u011ferini tahmin edebilirsiniz.<\/span><\/span><\/p>\n

      Bir SEO ajans\u0131yla konu\u015ftu\u011funuzda size SEO fiyatland\u0131rmas\u0131, trafi\u011fi ve s\u0131ralamalar\u0131 hakk\u0131nda bilgi veriyorlar ancak sizinle i\u015finiz ve karl\u0131l\u0131\u011f\u0131n\u0131z hakk\u0131nda konu\u015fmuyorlarsa, muhtemelen Google’a geri d\u00f6n\u00fcp farkl\u0131 bir SEO \u015firketi bulman\u0131z gerekir.<\/span><\/span><\/p>\n

      \u00d6zel bir SEO stratejisinin \u015firketinizin b\u00fcy\u00fcmesini ve ba\u015far\u0131s\u0131n\u0131 desteklemeye nas\u0131l yard\u0131mc\u0131 olabilece\u011fini tart\u0131\u015fmaya haz\u0131rsan\u0131z, bug\u00fcn The Karcher Group ile ileti\u015fime ge\u00e7in. <\/span>\u0130htiya\u00e7lar\u0131n\u0131z\u0131 ve b\u00fct\u00e7enizi kar\u015f\u0131layan bir SEO plan\u0131 olu\u015fturmak i\u00e7in sab\u0131rs\u0131zlan\u0131yoruz.<\/span><\/span><\/p>\n<\/div>\n

       <\/p>\n","protected":false},"excerpt":{"rendered":"

      Pazarlama Siteleri i\u00e7in Arama Motoru Optimizasyonu (SEO) Fiyatland\u0131rma K\u0131lavuzu Arama motoru optimizasyonu (SEO) maliyetlerinin bir dizi \u00f6nemli fakt\u00f6re ba\u011fl\u0131 olarak b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti\u011fini s\u00f6ylemek do\u011fru olur. Bu yaz\u0131da size g\u00fcvenebilece\u011finiz baz\u0131 ger\u00e7ek cevaplar ve ger\u00e7ek SEO oranlar\u0131 verece\u011fiz. Buradaki amac\u0131m\u0131z, pazarlama odakl\u0131 web siteleri i\u00e7in olas\u0131 sat\u0131\u015flar hakk\u0131nda konu\u015fmakt\u0131r. Daha sonraki bir g\u00f6nderide, e-ticaret i\u00e7in …<\/p>\n","protected":false},"author":1,"featured_media":9649,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-12554","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nPazarlama Siteleri i\u00e7in Arama Motoru Optimizasyonu (SEO) Fiyatland\u0131rma K\u0131lavuzu - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/search-engine-optimization-seo-pricing-guide-for-marketing-sites\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Pazarlama Siteleri i\u00e7in Arama Motoru Optimizasyonu (SEO) Fiyatland\u0131rma K\u0131lavuzu - zdmaa\" \/>\n<meta property=\"og:description\" content=\"Pazarlama Siteleri i\u00e7in Arama Motoru Optimizasyonu (SEO) Fiyatland\u0131rma K\u0131lavuzu Arama motoru optimizasyonu (SEO) maliyetlerinin bir dizi \u00f6nemli fakt\u00f6re ba\u011fl\u0131 olarak b\u00fcy\u00fck \u00f6l\u00e7\u00fcde de\u011fi\u015fti\u011fini s\u00f6ylemek do\u011fru olur. 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