{"id":12929,"date":"2021-12-19T09:25:56","date_gmt":"2021-12-19T06:25:56","guid":{"rendered":"https:\/\/zdmaa.com\/be-not-afraid-ease-your-smb-into-inbound-marketing-with-these-5-tips\/"},"modified":"2021-12-29T16:00:36","modified_gmt":"2021-12-29T13:00:36","slug":"be-not-afraid-ease-your-smb-into-inbound-marketing-with-these-5-tips","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/be-not-afraid-ease-your-smb-into-inbound-marketing-with-these-5-tips\/","title":{"rendered":"korkma! Bu be\u015f ipucunu takip ederek k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin i\u00e7 pazarlama alan\u0131ndaki faaliyetlerini kolayla\u015ft\u0131r\u0131n."},"content":{"rendered":"

korkma! <\/span><\/span><\/span>Bu be\u015f ipucunu takip ederek k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin i\u00e7 pazarlama alan\u0131ndaki faaliyetlerini kolayla\u015ft\u0131r\u0131n.<\/span><\/span><\/span><\/span><\/p>\n

\n

Bu, <\/span><\/span><\/span><\/span><\/em>“Gelen Pazarlaman\u0131z\u0131 \u00d6ne \u00c7\u0131karman\u0131n 13 Yolu” <\/span><\/span><\/span><\/em><\/span>\u00a0ba\u015fl\u0131kl\u0131<\/span><\/span><\/span><\/em> CIO <\/span><\/span><\/span><\/span>makalesi i\u00e7in <\/span><\/span><\/em><\/span>sa\u011flanan ipu\u00e7lar\u0131n\u0131n bir uzant\u0131s\u0131d\u0131r\u00a0 <\/span><\/span><\/span><\/em><\/span>. <\/span><\/span><\/span>A\u015fa\u011f\u0131da, gelen pazarlama \u00e7abalar\u0131n\u0131z\u0131 daha ba\u015far\u0131l\u0131 hale getirmenin di\u011fer 4 yolu ile birlikte kullan\u0131lan tavsiyeler.<\/span><\/span><\/span><\/span><\/em><\/p>\n

 <\/p>\n

Do\u011frudan posta ve ticaret fuarlar\u0131 gibi geleneksel pazarlama y\u00f6ntemleri, sabit hatlar\u0131 a\u015fm\u0131\u015f g\u00f6r\u00fcn\u00fcyor. <\/span><\/span><\/span>Gelen pazarlama (dijital pazarlama, \u00e7evrimi\u00e7i pazarlama veya buna ba\u015fka ne demek isterseniz) yayg\u0131n bir durumdur ve \u015firketler giderek daha fazla b\u00fct\u00e7elerini buna adamaktad\u0131r. <\/span><\/span><\/span>G\u00f6r\u00fcn\u00fc\u015fe g\u00f6re herkes yap\u0131yor!<\/span><\/span><\/span><\/span><\/p>\n

Ama t\u0131pk\u0131 o eski g\u00fczel sabit hat gibi, sand\u0131\u011f\u0131n\u0131zdan daha fazla insan, \u00f6zellikle KOB\u0130 alan\u0131nda, eski pazarlama y\u00f6ntemlerine ba\u011fl\u0131 kalmaya devam ediyor. <\/span><\/span><\/span>Smart Insights’a g\u00f6re, her 5 k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli i\u015fletmeden 1’i 2017’de dijital pazarlamay\u0131 hi\u00e7 kullanmay\u0131 planlamam\u0131\u015ft\u0131. Avantajlar\u0131na ra\u011fmen, karma\u015f\u0131kl\u0131k ve takip edilmesi gereken \u00e7ok say\u0131da kanal k\u00fc\u00e7\u00fck i\u015fletmeler i\u00e7in bunalt\u0131c\u0131.<\/span><\/span><\/span><\/span><\/p>\n

Sonu\u00e7 olarak, daha geni\u015f, daha hedefli bir kitleye ula\u015fma ve pazarlama maliyetlerini d\u00fc\u015f\u00fcrme yetene\u011fi de dahil olmak \u00fczere, gelen pazarlaman\u0131n avantajlar\u0131n\u0131 kaybederler. <\/span><\/span><\/span>Bu sizseniz, korkmay\u0131n. <\/span><\/span><\/span>Gelen pazarlama kampanyan\u0131za ba\u015flaman\u0131z i\u00e7in size 5 kolay yol verece\u011fim.<\/span><\/span><\/span><\/span><\/p>\n

1. Hedeflerinizle ba\u015flay\u0131n<\/span><\/span><\/span><\/span><\/h2>\n

Gelen pazarlama geni\u015f bir i\u015ftir ve bir\u00e7ok \u015feyi i\u00e7erir. <\/span><\/span><\/span>Hi\u00e7bir \u015firket, \u00f6zellikle KOB\u0130’ler her \u015feyi yapamaz. <\/span><\/span><\/span>Bunu, i\u015finiz i\u00e7in en faydal\u0131 olacak faaliyetlerle daraltman\u0131z gerekir.<\/span><\/span><\/span><\/span><\/p>\n

Peki zaman\u0131n\u0131z\u0131 nerede ge\u00e7irece\u011finizi nas\u0131l bileceksiniz? <\/span><\/span><\/span>\u00d6ncelikle, bundan ne elde etmeyi umdu\u011funuzu bulmal\u0131s\u0131n\u0131z. <\/span><\/span><\/span>Daha fazla site trafi\u011fi mi istiyorsunuz? <\/span><\/span><\/span>Belki de SEO ve \u00fccretli reklamc\u0131l\u0131\u011fa odaklanmak istiyorsunuz. <\/span><\/span><\/span>Marka bilinirli\u011fini art\u0131rmak ister misiniz? <\/span><\/span><\/span>\u0130\u00e7erik ve sosyal medya pazarlamas\u0131, zaman\u0131n\u0131z\u0131 daha iyi kullanabilir.<\/span><\/span><\/span><\/span><\/p>\n

Bu \u00f6nemli ad\u0131m\u0131 atlarsan\u0131z, yaln\u0131zca tekerleklerinizi d\u00f6nd\u00fcr\u00fcrs\u00fcn\u00fcz. <\/span><\/span><\/span>\u00c7abalar\u0131n\u0131zdan yat\u0131r\u0131m getirisi elde etti\u011finizden emin olmak i\u00e7in hedeflerinizi belirleyin.<\/span><\/span><\/span><\/span><\/p>\n

2. Kitlenizi tan\u0131y\u0131n<\/span><\/span><\/span><\/span><\/h2>\n

\u00d6zellikle i\u00e7erik ve sosyal medyada yapt\u0131\u011f\u0131n\u0131z her \u015feyin hedef kitlenizle e\u015fle\u015fmesini sa\u011flamak i\u00e7in profiller (genellikle al\u0131c\u0131 ki\u015fileri olarak bilinir) olu\u015fturmal\u0131s\u0131n\u0131z. <\/span><\/span><\/span>Bu karakterler demografik bilgileri (konum, ya\u015f, cinsiyet, e\u011fitim, meslek vb.), s\u0131k kulland\u0131klar\u0131 sosyal a\u011flar\u0131 ve daha fazlas\u0131n\u0131 i\u00e7ermelidir.<\/span><\/span><\/span><\/span><\/p>\n

En \u00f6nemlisi, karakterleriniz hedef kitlenizin hedeflerine ve zorluklar\u0131na odaklanmal\u0131d\u0131r. <\/span><\/span><\/span>Bu fakt\u00f6rler, sunmak istedi\u011finiz \u00fcr\u00fcnleri\/hizmetleri se\u00e7mekten sundu\u011funuz i\u00e7erik t\u00fcr\u00fcne kadar yapt\u0131\u011f\u0131n\u0131z her \u015feyi belirlemelidir.<\/span><\/span><\/span><\/span><\/p>\n

Hedef belirlemek gibi, al\u0131c\u0131 ki\u015filikleri geli\u015ftirmek, s\u0131n\u0131rl\u0131 zaman\u0131n\u0131z\u0131 ger\u00e7ekten i\u015fe yarayacak \u00e7abalara harcaman\u0131za yard\u0131mc\u0131 olur. <\/span><\/span><\/span>Her yerde olamazs\u0131n ve d\u00fcnyadaki herkesi memnun edemezsin. <\/span><\/span><\/span>Al\u0131c\u0131 personeli, ger\u00e7ekten istedi\u011finiz hedef kitleyle hangi a\u011flar\u0131n ve ne t\u00fcr i\u00e7eri\u011fin \u00e7al\u0131\u015faca\u011f\u0131n\u0131 g\u00f6rmenize yard\u0131mc\u0131 olur.<\/span><\/span><\/span><\/span><\/p>\n

3. Otomasyon<\/span><\/span><\/span><\/span><\/h2>\n

Otomasyon bazen \u00f6zellikle sosyal medyada k\u00f6t\u00fc bir itibar kazan\u0131r. <\/span><\/span><\/span>Sonu\u00e7ta, insanlar makinelerle de\u011fil ba\u015fkalar\u0131yla etkile\u015fim kurmak ister, de\u011fil mi?<\/span><\/span><\/span><\/span><\/p>\n

Do\u011fru. <\/span><\/span><\/span>Ancak biraz otomasyon olmadan dijital pazarlamaya ayak uyduramazs\u0131n\u0131z. <\/span><\/span><\/span>Kitlenizin i\u00e7eri\u011finizle etkile\u015fime girme olas\u0131l\u0131\u011f\u0131n\u0131n en y\u00fcksek oldu\u011fu zamanlarda g\u00fcnde birden \u00e7ok kez yay\u0131n yapabilmek istiyorsunuz. <\/span><\/span><\/span>T\u00fcm bu zamanlar \u00e7al\u0131\u015fma saatleriniz s\u0131ras\u0131nda d\u00fc\u015fse (ve \u00e7o\u011fu zaman d\u00fc\u015fmese), g\u00fcnde birden \u00e7ok kez g\u00f6nderi payla\u015fmak i\u00e7in yapt\u0131\u011f\u0131n\u0131z her \u015feyi ger\u00e7ekten durdurur musunuz?<\/span><\/span><\/span><\/span><\/p>\n

Blog g\u00f6nderilerinizin ve sosyal medya g\u00f6nderilerinizin yay\u0131nlanaca\u011f\u0131 zamanlar gibi \u015feyleri otomatikle\u015ftirmek iyi bir fikirdir. <\/span><\/span><\/span>Ama delirme. <\/span><\/span><\/span>Sizi takip eden, g\u00f6nderilerinizi be\u011fenen veya yorum yapan ki\u015filerle her zaman ki\u015fisel olarak ilgilenmelisiniz.<\/span><\/span><\/span><\/span><\/p>\n

4. Yeniden ama\u00e7<\/span><\/span><\/span><\/span><\/h2>\n

Gelen pazarlamaya ba\u015flad\u0131\u011f\u0131n\u0131zda tekerle\u011fi yeniden icat etmeniz gerekmez. <\/span><\/span><\/span>\u00c7evrimd\u0131\u015f\u0131 pazarlama materyalleri \u00e7evrimi\u00e7i olarak yeni bir hayat bulabilir. <\/span><\/span><\/span>\u00d6rne\u011fin, abonelere g\u00f6nderdi\u011finiz bir b\u00fclten, bir e-posta b\u00fcltenine d\u00f6n\u00fc\u015ft\u00fcr\u00fclebilir ve blog g\u00f6nderilerine b\u00f6l\u00fcnebilir. <\/span><\/span><\/span>Bro\u015f\u00fcrler ve \u00fcr\u00fcn \u00f6zellikleri web sitenizdeki sayfalar\u0131n temelini olu\u015fturabilir.<\/span><\/span><\/span><\/span><\/p>\n

Eski pazarlama malzemelerinizden olu\u015fan kilerinize bir g\u00f6z at\u0131n. <\/span><\/span><\/span>\u00c7evrimi\u00e7i olarak nelerin yeniden kullan\u0131labilece\u011fine \u015fa\u015f\u0131racaks\u0131n\u0131z, bu da size \u00e7ok fazla zaman ve emek tasarrufu sa\u011fl\u0131yor.<\/span><\/span><\/span><\/span><\/p>\n

4. Sab\u0131rl\u0131 olun ve sebat edin<\/span><\/span><\/span><\/span><\/h2>\n

Gelen pazarlama uzun bir oyundur. <\/span><\/span><\/span>Baz\u0131 h\u0131zl\u0131 kazan\u00e7lar elde edebilirsiniz (\u00f6zellikle t\u0131klama ba\u015f\u0131na \u00f6deme reklamlar\u0131 ve baz\u0131 SEO teknikleri ile), ger\u00e7ek b\u00fcy\u00fcmeyi g\u00f6rmek biraz zaman alacakt\u0131r. <\/span><\/span><\/span>Fi\u015fi \u00e7ekmeyin \u00e7\u00fcnk\u00fc sonu\u00e7lar\u0131 hemen g\u00f6rmezsiniz.<\/span><\/span><\/span><\/span><\/p>\n

Hedefiniz uzun vadeli s\u00fcrd\u00fcr\u00fclebilir b\u00fcy\u00fcme olmal\u0131d\u0131r. <\/span><\/span><\/span>Bu, sab\u0131r, zaman ve s\u00fcrekli bir strateji gerektirir. <\/span><\/span><\/span>Sonu\u00e7lar\u0131 g\u00f6rd\u00fc\u011f\u00fcn\u00fczde i\u015finiz bitmedi. <\/span><\/span><\/span>Devam etmen gerekiyor. <\/span><\/span><\/span>Dijital b\u00fcy\u00fcmenin sonu\u00e7lar\u0131, ona zaman ay\u0131rmay\u0131 b\u0131rakt\u0131\u011f\u0131n\u0131zda durur.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

korkma! Bu be\u015f ipucunu takip ederek k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin i\u00e7 pazarlama alan\u0131ndaki faaliyetlerini kolayla\u015ft\u0131r\u0131n. Bu, “Gelen Pazarlaman\u0131z\u0131 \u00d6ne \u00c7\u0131karman\u0131n 13 Yolu” \u00a0ba\u015fl\u0131kl\u0131 CIO makalesi i\u00e7in sa\u011flanan ipu\u00e7lar\u0131n\u0131n bir uzant\u0131s\u0131d\u0131r\u00a0 . A\u015fa\u011f\u0131da, gelen pazarlama \u00e7abalar\u0131n\u0131z\u0131 daha ba\u015far\u0131l\u0131 hale getirmenin di\u011fer 4 yolu ile birlikte kullan\u0131lan tavsiyeler.   Do\u011frudan posta ve ticaret fuarlar\u0131 gibi geleneksel …<\/p>\n","protected":false},"author":1,"featured_media":9469,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-12929","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nkorkma! Bu be\u015f ipucunu takip ederek k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin i\u00e7 pazarlama alan\u0131ndaki faaliyetlerini kolayla\u015ft\u0131r\u0131n. - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/be-not-afraid-ease-your-smb-into-inbound-marketing-with-these-5-tips\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"korkma! Bu be\u015f ipucunu takip ederek k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin i\u00e7 pazarlama alan\u0131ndaki faaliyetlerini kolayla\u015ft\u0131r\u0131n. - zdmaa\" \/>\n<meta property=\"og:description\" content=\"korkma! Bu be\u015f ipucunu takip ederek k\u00fc\u00e7\u00fck ve orta \u00f6l\u00e7ekli \u015firketlerin i\u00e7 pazarlama alan\u0131ndaki faaliyetlerini kolayla\u015ft\u0131r\u0131n. Bu, “Gelen Pazarlaman\u0131z\u0131 \u00d6ne \u00c7\u0131karman\u0131n 13 Yolu” \u00a0ba\u015fl\u0131kl\u0131 CIO makalesi i\u00e7in sa\u011flanan ipu\u00e7lar\u0131n\u0131n bir uzant\u0131s\u0131d\u0131r\u00a0 . A\u015fa\u011f\u0131da, gelen pazarlama \u00e7abalar\u0131n\u0131z\u0131 daha ba\u015far\u0131l\u0131 hale getirmenin di\u011fer 4 yolu ile birlikte kullan\u0131lan tavsiyeler.   Do\u011frudan posta ve ticaret fuarlar\u0131 gibi geleneksel …\" \/>\n<meta property=\"og:url\" content=\"https:\/\/zdmaa.com\/tr\/be-not-afraid-ease-your-smb-into-inbound-marketing-with-these-5-tips\/\" \/>\n<meta property=\"og:site_name\" content=\"zdmaa\" \/>\n<meta property=\"article:published_time\" content=\"2021-12-19T06:25:56+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-12-29T13:00:36+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/zdmaa.com\/wp-content\/uploads\/2021\/12\/Be-Not-Afraid-Ease-Your-SMB-Into-Inbound-Marketing-With-These-5-Tips.png\" \/>\n\t<meta property=\"og:image:width\" content=\"640\" \/>\n\t<meta property=\"og:image:height\" content=\"432\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Yazan:\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tahmini okuma s\u00fcresi\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 dakika\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/zdmaa.com\/tr\/be-not-afraid-ease-your-smb-into-inbound-marketing-with-these-5-tips\/\",\"url\":\"https:\/\/zdmaa.com\/tr\/be-not-afraid-ease-your-smb-into-inbound-marketing-with-these-5-tips\/\",\"name\":\"korkma! 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