{"id":12968,"date":"2021-12-19T09:23:56","date_gmt":"2021-12-19T06:23:56","guid":{"rendered":"https:\/\/zdmaa.com\/digital-marketing-questionnaire-to-guide-a-digital-marketing-agencys-strategy\/"},"modified":"2021-12-29T16:46:34","modified_gmt":"2021-12-29T13:46:34","slug":"digital-marketing-questionnaire-to-guide-a-digital-marketing-agencys-strategy","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/digital-marketing-questionnaire-to-guide-a-digital-marketing-agencys-strategy\/","title":{"rendered":"Kula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. \u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n “sonu\u00e7lar\u0131na” odaklan\u0131rlar. Bunu yaparken, bir dijital pazarlama kampanyas\u0131n\u0131 y\u00fczeysel bir ba\u015far\u0131dan daha fazlas\u0131 yapan temel mesajlardan vazge\u00e7erler."},"content":{"rendered":"

 <\/p>\n

\n

Kula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. <\/span><\/span><\/span>\u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n “sonu\u00e7lar\u0131na” odaklan\u0131rlar. <\/span><\/span><\/span>Bunu yaparken, bir dijital pazarlama kampanyas\u0131n\u0131 y\u00fczeysel bir ba\u015far\u0131dan daha fazlas\u0131 yapan temel mesajlardan vazge\u00e7erler.<\/span><\/span><\/span><\/span><\/p>\n

 <\/p>\n

Dijital pazarlama stratejisini \u015firketin temel ilkeleri ve g\u00fc\u00e7l\u00fc y\u00f6nleriyle uyumlu hale getirmek i\u00e7in, bir strateji geli\u015ftirmeye veya bir dijital pazarlama kampanyas\u0131 uygulamaya ba\u015flamadan \u00f6nce m\u00fc\u015fteri hakk\u0131nda derin bir bilgiye sahip olmalar\u0131 \u00f6nemlidir.<\/span><\/span><\/span><\/span><\/p>\n

A\u015fa\u011f\u0131daki sorular, anahtar kelimeler, i\u00e7erik ve web sitesi mesajla\u015fma konusunda do\u011fru y\u00f6nde ilerledi\u011fimizden emin olmak i\u00e7in m\u00fc\u015fterilerimize sordu\u011fumuz temel sorulardan sadece birka\u00e7\u0131d\u0131r. <\/span><\/span><\/span>Ziyaret\u00e7inin niyet ve beklentilerine uygun y\u00fcksek kaliteli i\u00e7erik geli\u015ftirmemizi sa\u011flar.<\/span><\/span><\/span><\/span><\/p>\n

Dijital pazarlama ajans\u0131n\u0131z size \u015fu sorular\u0131 sormal\u0131d\u0131r:<\/span><\/span><\/span><\/span><\/h3>\n
    \n
  1. Hedef kitlenizi tan\u0131mlay\u0131n.<\/span><\/span><\/span><\/span><\/li>\n
  2. \u015eirketinizin temel de\u011ferleri nelerdir ve bunlar\u0131 m\u00fc\u015fterilerinize nas\u0131l ifade edersiniz?<\/span><\/span><\/span><\/span><\/li>\n
  3. \u0130nsanlar\u0131n sizden sat\u0131n ald\u0131klar\u0131nda ortak itirazlar\u0131 nelerdir?<\/span><\/span><\/span><\/span><\/li>\n
  4. Bu itirazlar\u0131 nas\u0131l ele al\u0131yor ve potansiyel m\u00fc\u015fterileri memnun al\u0131c\u0131lara d\u00f6n\u00fc\u015ft\u00fcr\u00fcyorsunuz?<\/span><\/span><\/span><\/span><\/li>\n
  5. Hangi “s\u0131cak noktalar” m\u00fc\u015fterilerinizin harekete ge\u00e7mesine yard\u0131mc\u0131 olur?<\/span><\/span><\/span><\/span><\/li>\n
  6. M\u00fc\u015fterilerinizin bilin\u00e7li bir sat\u0131n alma karar\u0131 vermesi i\u00e7in hangi bilgilere ihtiyac\u0131 var?<\/span><\/span><\/span><\/span><\/li>\n
  7. \u00dcr\u00fcn\u00fcn\u00fcz veya hizmetiniz hangi sorunlar\u0131 \u00e7\u00f6z\u00fcyor?<\/span><\/span><\/span><\/span><\/li>\n
  8. Ge\u00e7mi\u015fte hangi sat\u0131\u015f teknikleri i\u015fe yarad\u0131?<\/span><\/span><\/span><\/span><\/li>\n
  9. Ne i\u015fe yaramad\u0131?<\/span><\/span><\/span><\/span><\/li>\n
  10. Di\u011fer \u00e7evrimi\u00e7i ve \u00e7evrimd\u0131\u015f\u0131 pazarlama \u00e7al\u0131\u015fmalar\u0131n\u0131z nelerdir?<\/span><\/span><\/span><\/span><\/li>\n
  11. M\u00fc\u015fterilerinizde hangi ton ve his yank\u0131lan\u0131yor?<\/span><\/span><\/span><\/span><\/li>\n
  12. Ana rakipleriniz kimler ve puan\u0131n\u0131zdaki g\u00fc\u00e7l\u00fc noktalar\u0131n\u0131z neler?<\/span><\/span><\/span><\/span><\/li>\n
  13. A\u015fa\u011f\u0131daki \u00fc\u00e7 metrikten hangisini geli\u015ftirmeye en \u00e7ok \u00f6nem veriyorsunuz?<\/span><\/span><\/span><\/span>\n
      \n
    1. Hit<\/span><\/span><\/span><\/span><\/li>\n
    2. D\u00f6n\u00fc\u015f\u00fcmler (yani sat\u0131\u015flar veya olas\u0131 sat\u0131\u015flar)<\/span><\/span><\/span><\/span><\/li>\n
    3. o kazand\u0131<\/span><\/span><\/span><\/span><\/li>\n
    4. reklam harcamas\u0131n\u0131n getirisi<\/span><\/span><\/span><\/span><\/li>\n
    5. d\u00f6n\u00fc\u015f\u00fcm maliyeti<\/span><\/span><\/span><\/span><\/li>\n
    6. d\u00f6n\u00fc\u015f\u00fcm oran\u0131<\/span><\/span><\/span><\/span><\/li>\n
    7. Takip\u00e7iler<\/span><\/span><\/span><\/span><\/li>\n
    8. Kat\u0131l\u0131mc\u0131lar<\/span><\/span><\/span><\/span><\/li>\n
    9. G\u00f6nderi oran\u0131<\/span><\/span><\/span><\/span><\/li>\n<\/ol>\n<\/li>\n<\/ol>\n

      Her dijital pazarlama ajans\u0131 tam olarak ayn\u0131 sorular\u0131 sormaz, ancak \u00e7evrimi\u00e7i pazarlama stratejilerini \u015firketinizin benzersiz ihtiya\u00e7lar\u0131na ve hedeflerine g\u00f6re uyarlamalar\u0131na olanak tan\u0131yan sorular sormal\u0131d\u0131r. <\/span><\/span><\/span>Dijital ajans\u0131n\u0131z bu t\u00fcr sorular sormazsa, sizin i\u00e7in b\u00fcy\u00fck bir k\u0131rm\u0131z\u0131 bayrak kald\u0131rmal\u0131d\u0131r.<\/span><\/span><\/span><\/span><\/p>\n

      Bunlar kula\u011fa dijital pazarlama sorular\u0131 de\u011fil, reklam ajans\u0131 sorular\u0131 gibi gelebilir:<\/span><\/span><\/span><\/span><\/h3>\n

      Bir marka olu\u015ftururken veya bir reklam ajans\u0131yla geleneksel bir pazarlama kampanyas\u0131 y\u00fcr\u00fct\u00fcrken bu t\u00fcr sorular sormaya al\u0131\u015fm\u0131\u015f olabilece\u011finizi anl\u0131yoruz. <\/span><\/span><\/span>Bu kesinlikle do\u011frudur. <\/span><\/span><\/span>Ancak 2021’de web ve dijital pazarlama muhtemelen m\u00fc\u015fterilerinizin markan\u0131z\u0131 en \u00e7ok deneyimledi\u011fi yer olacak. <\/span><\/span><\/span>Bu nedenle, bir dijital pazarlama stratejisi \u00f6nermeden \u00f6nce kim oldu\u011funuzu ve piyasada nas\u0131l alg\u0131land\u0131\u011f\u0131n\u0131z\u0131 ger\u00e7ekten anlaman\u0131n \u00e7ok \u00f6nemli oldu\u011funu d\u00fc\u015f\u00fcn\u00fcyoruz. <\/span><\/span><\/span>Misyonumuz, markan\u0131z\u0131n g\u00fc\u00e7l\u00fc y\u00f6nlerinden yararlanmak ve daha fazla m\u00fc\u015fteri ve m\u00fc\u015fteri \u00e7ekmek i\u00e7in web’de bilinir hale getirmektir.\u00a0<\/span><\/span><\/span><\/span><\/p>\n

      Dijital ajans\u0131n\u0131z bu sorular\u0131 sormuyor ve stratejisini y\u00f6nlendirmesine izin vermiyorsa, belki de farkl\u0131 bir ajansa bakman\u0131n zaman\u0131 gelmi\u015ftir.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

        Kula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. \u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n “sonu\u00e7lar\u0131na” odaklan\u0131rlar. Bunu yaparken, bir dijital pazarlama kampanyas\u0131n\u0131 y\u00fczeysel bir ba\u015far\u0131dan daha fazlas\u0131 yapan temel mesajlardan vazge\u00e7erler.   Dijital pazarlama stratejisini \u015firketin temel ilkeleri ve g\u00fc\u00e7l\u00fc y\u00f6nleriyle uyumlu hale getirmek i\u00e7in, bir strateji geli\u015ftirmeye veya bir dijital pazarlama kampanyas\u0131 …<\/p>\n","protected":false},"author":1,"featured_media":9452,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[],"class_list":["post-12968","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr"],"yoast_head":"\nKula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. \u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n "sonu\u00e7lar\u0131na" odaklan\u0131rlar. Bunu yaparken, bir dijital pazarlama kampanyas\u0131n\u0131 y\u00fczeysel bir ba\u015far\u0131dan daha fazlas\u0131 yapan temel mesajlardan vazge\u00e7erler. - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/digital-marketing-questionnaire-to-guide-a-digital-marketing-agencys-strategy\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. \u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n "sonu\u00e7lar\u0131na" odaklan\u0131rlar. Bunu yaparken, bir dijital pazarlama kampanyas\u0131n\u0131 y\u00fczeysel bir ba\u015far\u0131dan daha fazlas\u0131 yapan temel mesajlardan vazge\u00e7erler. - zdmaa\" \/>\n<meta property=\"og:description\" content=\"  Kula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. \u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n “sonu\u00e7lar\u0131na” odaklan\u0131rlar. 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Bunu yaparken, bir dijital pazarlama kampanyas\u0131n\u0131 y\u00fczeysel bir ba\u015far\u0131dan daha fazlas\u0131 yapan temel mesajlardan vazge\u00e7erler. - zdmaa","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/zdmaa.com\/tr\/digital-marketing-questionnaire-to-guide-a-digital-marketing-agencys-strategy\/","og_locale":"tr_TR","og_type":"article","og_title":"Kula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. \u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n \"sonu\u00e7lar\u0131na\" odaklan\u0131rlar. Bunu yaparken, bir dijital pazarlama kampanyas\u0131n\u0131 y\u00fczeysel bir ba\u015far\u0131dan daha fazlas\u0131 yapan temel mesajlardan vazge\u00e7erler. - zdmaa","og_description":"  Kula\u011fa tuhaf gelse de, her web pazarlamac\u0131s\u0131 m\u00fc\u015fterilerinin ihtiya\u00e7lar\u0131na odaklanmaz. \u00c7o\u011fu zaman, yaln\u0131zca web pazarlamas\u0131n\u0131n “sonu\u00e7lar\u0131na” odaklan\u0131rlar. 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