{"id":13008,"date":"2021-12-19T09:21:52","date_gmt":"2021-12-19T06:21:52","guid":{"rendered":"https:\/\/zdmaa.com\/7-reasons-to-have-a-website-for-your-small-business\/"},"modified":"2021-12-29T17:17:15","modified_gmt":"2021-12-29T14:17:15","slug":"7-reasons-to-have-a-website-for-your-small-business","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/7-reasons-to-have-a-website-for-your-small-business\/","title":{"rendered":"K\u00fc\u00e7\u00fck \u0130\u015fletmeniz \u0130\u00e7in Bir Web Sitesine Sahip Olmak \u0130\u00e7in 7 Neden"},"content":{"rendered":"

K\u00fc\u00e7\u00fck \u0130\u015fletmeniz \u0130\u00e7in Bir Web Sitesine Sahip Olmak \u0130\u00e7in 7 Neden<\/span><\/span><\/span><\/span><\/p>\n

\n

Sosyal medyan\u0131n hakim oldu\u011fu bir \u00e7a\u011fda, i\u015fletme sahiplerinin bir Facebook sayfas\u0131na sahip olman\u0131n yeterli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini duymak nadir de\u011fildir. <\/span><\/span><\/span>Size hi\u00e7bir \u015feyin ger\u00e7eklerden daha uzak olamayaca\u011f\u0131n\u0131 s\u00f6ylemek i\u00e7in buraday\u0131m. <\/span><\/span><\/span>\u00d6zellikle de insanlar\u0131n %75’i herhangi bir i\u015fletmenin g\u00fcvenilirli\u011fini web sitelerine bakarak de\u011ferlendirebileceklerini d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcnde.<\/span><\/span><\/span><\/span><\/p>\n

 <\/p>\n

Bug\u00fcne kadar, k\u00fc\u00e7\u00fck i\u015fletmelerin %36’s\u0131n\u0131n geni\u015f bir \u00e7evrimi\u00e7i varl\u0131\u011f\u0131 bir yana, bir web sitesi bile yok. <\/span><\/span><\/span>Sebep? <\/span><\/span><\/span>Bir\u00e7ok k\u00fc\u00e7\u00fck i\u015fletme, verimli bir web sitesine sahip olman\u0131n kazan\u00e7l\u0131 faydalar\u0131n\u0131n fark\u0131nda de\u011fil. <\/span><\/span><\/span>K\u00fc\u00e7\u00fck i\u015fletmeniz i\u00e7in bir web sitesine ihtiya\u00e7 duyman\u0131z\u0131n nedenlerinden baz\u0131lar\u0131na bakal\u0131m.<\/span><\/span><\/span><\/span><\/p>\n

K\u00fc\u00e7\u00fck \u0130\u015fletme Web Sitesinin Faydalar\u0131<\/span><\/span><\/span><\/span><\/h2>\n

1. \u00c7evrimi\u00e7i bir varl\u0131k geli\u015ftirin<\/span><\/span><\/span><\/span><\/h3>\n

Bug\u00fcnlerde \u00e7o\u011fu insan\u0131n yeni bir i\u015fletme hakk\u0131nda duyduklar\u0131nda yapt\u0131\u011f\u0131 ilk \u015fey, onu internette aramakt\u0131r. <\/span><\/span><\/span>Ve bir web siteniz yoksa, bu potansiyel m\u00fc\u015fteriler i\u00e7in de orada olmayabilirsiniz.<\/span><\/span><\/span><\/span><\/p>\n

Geleneksel bir ma\u011fazan\u0131n aksine, web siteniz y\u0131l\u0131n 365 g\u00fcn\u00fc 7\/24 a\u00e7\u0131kt\u0131r. <\/span><\/span><\/span>Tatil yoktur ve bu ek maliyetlerden herhangi birine maruz kalmadan s\u00fcrekli fazla mesai yaparlar.<\/span><\/span><\/span><\/span><\/p>\n

Ayr\u0131ca, bir web sitesi, insanlar\u0131n i\u015fletmenizi g\u00f6rme \u015feklini \u015fekillendirmenize olanak tan\u0131r. <\/span><\/span><\/span>Bir web sitesine sahip olmak size g\u00fcvenilirlik ve gelir elde etme f\u0131rsat\u0131 verir.<\/span><\/span><\/span><\/span><\/p>\n

M\u00fc\u015fterimiz Spirit, Mind and Strength, i\u015fleriyle birlikte b\u00fcy\u00fcyebilecek bir web sitesi olu\u015fturmaya yard\u0131mc\u0131 olmak isteyen bir giri\u015fim olarak bizimle ileti\u015fime ge\u00e7ti. <\/span><\/span><\/span>\u0130ster bir startup, ister yerle\u015fik bir \u015firket veya b\u00fcy\u00fck bir \u015firket olun, bir web sitesinin pazarlama karman\u0131zda bir yeri olmal\u0131d\u0131r. <\/span><\/span><\/span>BrightLocal taraf\u0131ndan yap\u0131lan bir ankete g\u00f6re, m\u00fc\u015fterilerin %21’i web sitesi olmayan \u015firketlerle \u00e7al\u0131\u015facak.<\/span><\/span><\/span><\/span><\/p>\n

 <\/p>\n

2. \u0130\u015finizi geni\u015fletin<\/span><\/span><\/span><\/span><\/h3>\n

K\u00fc\u00e7\u00fck i\u015fletmenizi bir ma\u011faza vitriniyle s\u0131n\u0131rlamak, eri\u015fiminizin yaln\u0131zca sizinle do\u011frudan tan\u0131\u015fan, sizi duyan veya sizden reklam g\u00f6ren ki\u015filere kadar uzand\u0131\u011f\u0131 anlam\u0131na gelir. <\/span><\/span><\/span>Bir web sitesi ile daha k\u00fc\u00e7\u00fck bir operasyonun s\u0131n\u0131rlamalar\u0131n\u0131 atlayabilir ve ad\u0131n\u0131z\u0131 daha geni\u015f bir kitleye ula\u015ft\u0131rabilirsiniz. <\/span><\/span><\/span><\/span>
\nOptimize edilmi\u015f web sayfalar\u0131 ile siteniz, bulmay\u0131 kolayla\u015ft\u0131racak \u015fekilde Google’\u0131n arama s\u0131ralamas\u0131nda ilk sayfaya y\u00fckselebilir. <\/span><\/span><\/span><\/span>
\nBir blog, hedef pazar\u0131n\u0131zda ke\u015ffedilme \u015fans\u0131n\u0131z\u0131 art\u0131rmaya da yard\u0131mc\u0131 olabilir. <\/span><\/span><\/span>Blog yazan \u015firketlerin, blog yazmayan \u015firketlere g\u00f6re %55 daha fazla ziyaret\u00e7i ald\u0131\u011f\u0131 a\u00e7\u0131kt\u0131r.<\/span><\/span><\/span><\/span><\/p>\n

3. M\u00fc\u015fteriler i\u00e7in de\u011ferli bilgiler edinin<\/span><\/span><\/span><\/span><\/h3>\n

Web siteleri sadece \u00fcr\u00fcn ve hizmetinizi d\u00fcnyayla payla\u015fmaktan ibaret de\u011fildir. <\/span><\/span><\/span>Do\u011fru kullan\u0131ld\u0131\u011f\u0131nda, m\u00fc\u015fterilerinizi tan\u0131mak i\u00e7in de harika bir ara\u00e7 olabilir. <\/span><\/span><\/span>Ard\u0131ndan, sat\u0131\u015flar\u0131 ve d\u00f6n\u00fc\u015f\u00fcmleri art\u0131rmak i\u00e7in toplad\u0131\u011f\u0131n\u0131z bilgileri kullanabilirsiniz.<\/span><\/span><\/span><\/span><\/p>\n

Google Analytics’ten biraz yard\u0131m alarak \u015funlar\u0131 belirleyebilirsiniz:<\/span><\/span><\/span><\/span><\/p>\n

    \n
  • \u00dc\u00e7\u00fcnc\u00fc taraf bir siteden, bir blog g\u00f6nderisinden veya do\u011frudan Google’dan gelen bir ba\u011flant\u0131 olsun, hedef kitleniz nereden geliyor?<\/span><\/span><\/span><\/span><\/li>\n
  • genel demografi<\/span><\/span><\/span><\/span><\/li>\n
  • Sitenizin mobil veya masa\u00fcst\u00fc s\u00fcr\u00fcm\u00fcn\u00fc kullan\u0131p kullanmad\u0131klar\u0131. <\/span><\/span><\/span>Ayr\u0131ca hangi telefon yaz\u0131l\u0131m\u0131n\u0131 (iOS veya Android) kulland\u0131klar\u0131n\u0131 g\u00f6rmek i\u00e7in a\u015fa\u011f\u0131 kayd\u0131rabilirsiniz.<\/span><\/span><\/span><\/span><\/li>\n
  • Hemen \u00e7\u0131kma oran\u0131 ve al\u0131\u015fveri\u015f sepetini terk etme s\u0131kl\u0131\u011f\u0131<\/span><\/span><\/span><\/span><\/li>\n<\/ul>\n

    4. Potansiyel m\u00fc\u015fteri bulma ve yeni m\u00fc\u015fteriler yaratma<\/span><\/span><\/span><\/span><\/h3>\n

    D\u00fcr\u00fcst olal\u0131m – k\u00fc\u00e7\u00fck i\u015fletme web sitesine sahip olman\u0131n bir numaral\u0131 avantaj\u0131, daha fazla sat\u0131\u015f sa\u011flamas\u0131d\u0131r! <\/span><\/span><\/span>\u0130yi bir web sitesi m\u00fc\u015fterileri \u00e7ekebilir ve onlar\u0131 elde tutman\u0131za yard\u0131mc\u0131 olabilir.<\/span><\/span><\/span><\/span><\/p>\n

    \u00d6rne\u011fin, The LevenGood Company i\u00e7in olu\u015fturdu\u011fumuz web sitesini ele alal\u0131m. <\/span><\/span><\/span>Bir web sitesi olmadan, m\u00fc\u015fteriler normal \u00e7al\u0131\u015fma saatleri i\u00e7inde ma\u011fazalar\u0131n\u0131 ziyaret etmekle s\u0131n\u0131rl\u0131 olacakt\u0131r. <\/span><\/span><\/span>Art\u0131k dijital bir web varl\u0131\u011f\u0131yla, site ziyaret\u00e7isinin rahatl\u0131\u011f\u0131nda \u00fccretsiz dan\u0131\u015fmanl\u0131k sunan \u00fcr\u00fcnleri ve modelleri i\u00e7in \u00f6zel sayfalarla m\u00fc\u015fterilerine 7\/24 hizmet verebilirler. <\/span><\/span><\/span>Bir web sitesi olmadan, bu formlar arac\u0131l\u0131\u011f\u0131yla olu\u015fturulan olas\u0131 sat\u0131\u015flar f\u0131rsatlar\u0131 ka\u00e7\u0131racak ve muhtemelen sat\u0131\u015flar\u0131 kaybedecektir.<\/span><\/span><\/span><\/span><\/p>\n

     <\/p>\n

    5. \u0130\u015fletmeniz i\u00e7in acil durumlar sa\u011flay\u0131n<\/span><\/span><\/span><\/span><\/h3>\n

    Covid-19 vir\u00fcs\u00fcn\u00fcn h\u00fck\u00fcmetleri toplum ve i\u015fletmeler \u00fczerinde tecrit uygulamalar\u0131 zorunlu k\u0131lmas\u0131ndan bu yana uzun zaman ge\u00e7medi. <\/span><\/span><\/span>Eh, \u00e7o\u011fu \u015firket.<\/span><\/span><\/span><\/span><\/p>\n

    Bir web sitesine sahip olanlar i\u00e7in, “her zamanki gibi i\u015f” idi.<\/span><\/span><\/span><\/span><\/p>\n

    Web sitesi olan i\u015fletmeler, t\u00fcm \u00e7evrimi\u00e7i potansiyel m\u00fc\u015fterileri ve dijital reklamlar\u0131 yakalayarak ve m\u00fc\u015fteri tabanlar\u0131na hizmet vermeye devam etmek i\u00e7in canl\u0131 sohbet \u00f6zellikleri ve e-posta deste\u011fi uygulayarak uzaktan \u00e7al\u0131\u015fmaya daha kolay ge\u00e7i\u015f yapabildi.<\/span><\/span><\/span><\/span><\/p>\n

    Covid-19 pandemisinden alabilece\u011fimiz bir \u015fey varsa, o da bir web sitesinin i\u015fletmeniz i\u00e7in \u00f6nemidir.<\/span><\/span><\/span><\/span><\/p>\n

    6. Ticari g\u00fcvenilirli\u011fi art\u0131r\u0131n<\/span><\/span><\/span><\/span><\/h3>\n

    Web sitenizi dijital vitrininiz olarak d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/span><\/span>Mevcut ve potansiyel m\u00fc\u015fterilerin sizi \u00e7evrimi\u00e7i bulmak i\u00e7in gitti\u011fi yerdir.<\/span><\/span><\/span><\/span><\/p>\n

    Ana sayfan\u0131z de\u011fer teklifinizi tan\u0131mlar, Hakk\u0131m\u0131zda sayfas\u0131 bize kim oldu\u011funuzu ve ne yapt\u0131\u011f\u0131n\u0131z\u0131 s\u00f6yler ve Bize Ula\u015f\u0131n sayfas\u0131 sizinle tam olarak nas\u0131l ileti\u015fim kuraca\u011f\u0131n\u0131z\u0131 payla\u015f\u0131r.<\/span><\/span><\/span><\/span><\/p>\n

    Bu \u00fc\u00e7 basit sayfa, \u015firketinize \u00e7evrimi\u00e7i bir kimlik kazand\u0131r\u0131r, i\u015finizi me\u015frula\u015ft\u0131r\u0131r ve m\u00fc\u015fterilerinize olan g\u00fcveni ve g\u00fcvenilirli\u011fi art\u0131r\u0131r.<\/span><\/span><\/span><\/span><\/p>\n

    M\u00fc\u015fterimizin web sitesi EW Smith Tree Service buna iyi bir \u00f6rnektir. <\/span><\/span><\/span>Ana sayfa kahraman resmi, de\u011fer \u00f6nerisini sunar ve ana gezinme, web sitesi ziyaret\u00e7ilerinin i\u015fletme hakk\u0131nda daha fazla bilgi edinmek i\u00e7in gezinmelerini veya uygun olduklar\u0131n\u0131 d\u00fc\u015f\u00fcnd\u00fcklerinde onlarla ileti\u015fim kurmalar\u0131n\u0131 kolayla\u015ft\u0131r\u0131r.<\/span><\/span><\/span><\/span><\/p>\n

     <\/p>\n

    7. D\u00fc\u015f\u00fck ba\u015flang\u0131\u00e7 \u200b\u200byat\u0131r\u0131m\u0131<\/span><\/span><\/span><\/span><\/h3>\n

    K\u00fc\u00e7\u00fck i\u015fletmeler, alt\u0131 haneli pazarlama b\u00fct\u00e7elerine sahip olmasalar da, iyi d\u00fc\u015f\u00fcn\u00fclm\u00fc\u015f stratejileri ve m\u00fckemmel m\u00fc\u015fteri hizmetini hak ediyor. <\/span><\/span><\/span>B\u00fcy\u00fck bir b\u00fct\u00e7e olmadan da b\u00fcy\u00fck bir etki yaratabilece\u011finizi s\u00f6ylemek i\u00e7in buraday\u0131z.<\/span><\/span><\/span><\/span><\/p>\n

    Kaliteli web sitesi tasar\u0131m\u0131, bar\u0131nd\u0131rma ve dijital pazarlama bekleyen k\u00fc\u00e7\u00fck veya orta \u00f6l\u00e7ekli bir i\u015fletmeniz varsa, l\u00fctfen a\u011f kurmak i\u00e7in zaman ay\u0131r\u0131n.<\/span><\/span><\/span><\/span><\/p>\n<\/div>\n

     <\/p>\n","protected":false},"excerpt":{"rendered":"

    K\u00fc\u00e7\u00fck \u0130\u015fletmeniz \u0130\u00e7in Bir Web Sitesine Sahip Olmak \u0130\u00e7in 7 Neden Sosyal medyan\u0131n hakim oldu\u011fu bir \u00e7a\u011fda, i\u015fletme sahiplerinin bir Facebook sayfas\u0131na sahip olman\u0131n yeterli oldu\u011funu d\u00fc\u015f\u00fcnd\u00fcklerini duymak nadir de\u011fildir. 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