{"id":6295,"date":"2021-12-03T14:37:48","date_gmt":"2021-12-03T11:37:48","guid":{"rendered":"https:\/\/zdmaa.com\/?p=6295"},"modified":"2021-12-03T14:37:48","modified_gmt":"2021-12-03T11:37:48","slug":"email-marketing-mistakes","status":"publish","type":"post","link":"https:\/\/zdmaa.com\/tr\/email-marketing-mistakes\/","title":{"rendered":"Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131"},"content":{"rendered":"
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Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131<\/span><\/h1>\n
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Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131<\/span><\/span><\/h1>\n<\/header>\n
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Bir\u00e7ok insan i\u00e7in e-posta pazarlamas\u0131 bir say\u0131 oyunudur. Sadece birka\u00e7 yan\u0131t almak i\u00e7in \u00e7ok say\u0131da e-posta g\u00f6nderirler. Bu nedenle e-posta pazarlamas\u0131nda s\u00fcrekli olarak yeni teknikler ve form\u00fcller ar\u0131yorlar.\u00a0 <\/span><\/header>\n<\/div>\n

Kendini e-posta pazarlama gurusu ilan eden ki\u015filer, teknikleri ve y\u00f6ntemleri burada a\u00e7\u0131klamaya ba\u015flarlar. Fikirlerini satmak ve k\u00fc\u00e7\u00fck bir takip\u00e7i kli\u011fi bulmak i\u00e7in insanlar\u0131n e-posta pazarlamas\u0131yla ya\u015fad\u0131\u011f\u0131 hayal k\u0131r\u0131kl\u0131\u011f\u0131n\u0131 kullan\u0131yorlar. Bu tekniklerde \u00e7ok az ba\u015far\u0131 elde edebilirsiniz, ancak burnunuzun ucunu g\u00f6rd\u00fc\u011f\u00fcn\u00fczde, bu y\u00f6ntemlerin yaln\u0131zca uzun vadeli sonu\u00e7lar\u0131n\u0131za zarar verdi\u011fini anlayacaks\u0131n\u0131z. Di\u011fer \u015feylerin yan\u0131 s\u0131ra al\u0131c\u0131lar\u0131n g\u00fcvenini kaybedersiniz ve m\u00fc\u015fteri sadakatini zedelersiniz.<\/span><\/p>\n

\u0130\u015fte bu hatalardan baz\u0131lar\u0131.<\/span><\/p>\n

1. Kirli bir sayfaya sahip olmak<\/span><\/h2>\n

\u201cAz \u00e7oktur\u201d slogan\u0131, men\u00fcler modunda tamamen uygulanabilir. Ba\u015fka bir deyi\u015fle, k\u00fc\u00e7\u00fck (ama temiz) bir liste, b\u00fcy\u00fck (ama kirli) bir listeden daha de\u011ferlidir. Kirli mega listede \u00e7ok say\u0131da aktif olmayan abone var, ne olursa olsun, sizinle veya \u00fcr\u00fcn\u00fcn\u00fczle ilgilenmiyorlar.<\/span><\/p>\n

Etkin olmayan aboneler, \u00f6ncelikle e-postalar\u0131n\u0131z\u0131 a\u00e7mad\u0131klar\u0131 ve dolay\u0131s\u0131yla genel a\u00e7\u0131lma oran\u0131n\u0131 d\u00fc\u015f\u00fcrd\u00fc\u011f\u00fc i\u00e7in y\u00fcksek maliyetlere maruz kal\u0131r (ve s\u00fcrekli olarak d\u00fc\u015f\u00fck bir a\u00e7\u0131lma oran\u0131, Google veya Yahoo! gibi posta kutusu sa\u011flay\u0131c\u0131lar\u0131na bir sinyal g\u00f6nderir ve ikinci olarak, Saklanacak \u00e7ok \u015fey var – gereksiz yere b\u00fcy\u00fck bir liste elde etmek i\u00e7in ESP’nize (e-posta servis sa\u011flay\u0131c\u0131s\u0131) daha fazla \u00f6demeniz gerekiyor.<\/span><\/p>\n

\u00c7o\u011fu e-posta pazarlamac\u0131s\u0131, e-posta listelerini geni\u015fletmek i\u00e7in, hemen hemen her blog yazar\u0131n\u0131n e-posta yay\u0131nlar\u0131nda yer almas\u0131n\u0131 istemekten, herhangi bir ziyaret\u00e7iye her t\u00fcrl\u00fc alakas\u0131z kur\u015fun m\u0131knat\u0131s\u0131 vaat etmeye kadar her \u015feyi (tam anlam\u0131yla her \u015feyi) yapacakt\u0131r. Ger\u00e7ek \u015fu ki, ba\u015fkalar\u0131n\u0131n listelerinde g\u00f6r\u00fcnmek veya gelecek vaat eden kur\u015fun m\u0131knat\u0131slar, bir e-posta listesi olu\u015fturman\u0131n en yayg\u0131n (ve elbette etkili) yollar\u0131ndan ikisidir, ancak bir kez k\u00f6t\u00fc kullan\u0131ld\u0131\u011f\u0131nda olumsuz etkileri vard\u0131r.<\/span><\/p>\n

Her \u015fey listelemenizin kalitesine ba\u011fl\u0131d\u0131r. Bir e-posta listesinde g\u00f6r\u00fcnmek istiyorsan\u0131z, mesaj\u0131n\u0131z, \u00e7er\u00e7eveleme ile ilgili bir stratejiniz oldu\u011fundan emin olun ve hatta b\u00fcy\u00fck bir listeye sahip herkes yerine aktif ve dikkatli bir \u015fekilde organize edilmi\u015f bir e-posta listesine sahip blog yazarlar\u0131n\u0131 se\u00e7in.<\/span><\/p>\n

Bir a\u00e7\u0131l\u0131\u015f sayfas\u0131nda bir m\u00fc\u015fteri aday\u0131 m\u0131knat\u0131s\u0131 sunmak istiyorsan\u0131z, \u00f6ncelikle a\u00e7\u0131l\u0131\u015f sayfan\u0131za do\u011fru trafi\u011fi y\u00f6nlendirdi\u011finizden emin olun ve ikinci olarak, herkesten ziyade yaln\u0131zca ideal m\u00fc\u015fterileriniz i\u00e7in ilgi \u00e7ekici olacak do\u011fru m\u00fc\u015fteri aday\u0131 m\u0131knat\u0131s\u0131na sahip oldu\u011funuzdan emin olun. Ba\u015fka. \u00dcr\u00fcnleriniz veya hizmetleriniz hakk\u0131nda \u00e7ok az merak\u0131 olan bir ziyaret\u00e7i.<\/span><\/p>\n

Temiz bir sayfaya sahip olmak i\u00e7in gerekli bir ad\u0131m, e-posta listenizi e-posta denetleyicisi arac\u0131l\u0131\u011f\u0131yla \u00e7al\u0131\u015ft\u0131rmak ve ge\u00e7ersiz e-postalar\u0131 kald\u0131rmakt\u0131r.<\/span><\/p>\n

2. E-postalar\u0131n\u0131z\u0131 ne pahas\u0131na olursa olsun a\u00e7\u0131n<\/span><\/h2>\n

Sorun, kilit a\u00e7ma h\u0131z\u0131 hak etti\u011finden fazla ilgi g\u00f6rd\u00fc\u011f\u00fcnde ba\u015flar. \u0130ster inan\u0131n ister inanmay\u0131n, baz\u0131 insanlar ba\u015far\u0131s\u0131n\u0131 veya ba\u015far\u0131s\u0131zl\u0131\u011f\u0131n\u0131 belirlemek i\u00e7in hala kampanyalar\u0131n\u0131n a\u00e7\u0131k oran\u0131na g\u00fcveniyor. Aldat\u0131c\u0131 konu sat\u0131rlar\u0131 kullanmak anlam\u0131na gelse bile, onu geli\u015ftirmek i\u00e7in her \u015feyi yapacaklard\u0131r.<\/span><\/p>\n

Psikolojik olarak, \u00e7o\u011fu aldat\u0131c\u0131 konu sat\u0131r\u0131 genellikle insanlar\u0131n kayg\u0131lar\u0131na veya hayal k\u0131r\u0131kl\u0131klar\u0131na dayan\u0131r ve onlar\u0131 bir \u00e7\u0131k\u0131\u015f yolu i\u00e7in haz\u0131rlar. Sonu\u00e7 olarak, devasa a\u00e7\u0131k oranlar elde ettiler.<\/span><\/p>\n

Diyelim ki biri i\u015ften \u00e7\u0131kar\u0131ld\u0131 ve umutsuzca i\u015f ar\u0131yor. Hemen bir r\u00fcya i\u015fi vaat eden bir e-posta a\u00e7acak, ancak e-postan\u0131n asl\u0131nda kaydoldu\u011fu sitelerden birinden gelen bir tan\u0131t\u0131m e-postas\u0131 oldu\u011funu \u00f6\u011frenmek i\u00e7in hayal k\u0131r\u0131kl\u0131\u011f\u0131na u\u011frad\u0131.<\/span><\/p>\n

Aldat\u0131c\u0131 konu sat\u0131rlar\u0131 kullanman\u0131n \u00f6nemli bir dezavantaj\u0131 vard\u0131r: zamanla siz ve m\u00fc\u015fterileriniz aras\u0131ndaki g\u00fcveni azalt\u0131r. Her aldat\u0131c\u0131 konu sat\u0131r\u0131 g\u00f6nderildi\u011finde, abonelerinizin kanal\u0131n\u0131za olan g\u00fcveninin bir k\u0131sm\u0131n\u0131 kaybedersiniz. Bir tuz tanesi i\u00e7in t\u00fcm iddialar\u0131n\u0131z\u0131 ald\u0131klar\u0131nda nihayet seviye atlayacak. \u0130yi bir a\u00e7\u0131l\u0131\u015f oran\u0131 veya hatta bir TO g\u00f6rebilirsiniz, ancak t\u00fcm bu rakamlara ra\u011fmen neden iyi bir d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131z olmad\u0131\u011f\u0131n\u0131 merak ediyor olabilirsiniz.<\/span><\/p>\n

3. So\u011fuk e-posta yerine spam e-posta<\/span><\/h2>\n

So\u011fuk e-posta hala sihrini \u015fu ya da bu \u015fekilde \u00e7al\u0131\u015f\u0131r. Ancak, \u00e7o\u011fu insan\u0131n d\u00fc\u015f\u00fcnd\u00fc\u011f\u00fcn\u00fcn aksine, so\u011fuk e-posta ger\u00e7ekten saf bir say\u0131 oyunu de\u011fildir. B\u00fcy\u00fck bir ki\u015fi listesine sahip olmak kesinlikle de\u011ferli bir varl\u0131k olabilir, ancak listenin kalitesi veya so\u011fuk e-postalar\u0131n\u0131zla nas\u0131l ele ald\u0131\u011f\u0131n\u0131z daha \u00f6nemlidir.<\/span><\/p>\n

SalesHandy, ba\u015far\u0131l\u0131 e-postan\u0131n potansiyel m\u00fc\u015fteri sorunlar\u0131n\u0131 ak\u0131ll\u0131ca ele almas\u0131 gerekti\u011fini g\u00f6steriyor. Bu nedenle, so\u011fuk bir e-posta g\u00f6ndermeyi d\u00fc\u015f\u00fcnmeden \u00f6nce, beklentilerinizi iyi bildi\u011finizden emin olun. Ayr\u0131ca, ba\u015far\u0131l\u0131 bir so\u011fuk e-postaya sahip olmak i\u00e7in 7 a\u015famal\u0131 bir yol haritas\u0131 \u00f6nerirler:<\/span><\/p>\n

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  1. Kolay bir g\u00f6nderen ad\u0131 kullan\u0131n:\u00a0\u00a0<\/span><\/strong> Al\u0131c\u0131larla g\u00fcven olu\u015fturmak i\u00e7in ger\u00e7ek bir e-posta g\u00f6nderen ad\u0131 kulland\u0131\u011f\u0131n\u0131zdan emin olman\u0131z gerekir. Ger\u00e7ek ad\u0131n\u0131z\u0131 veya ad\u0131n\u0131z\u0131 art\u0131 \u015firket ad\u0131n\u0131z\u0131 kullan\u0131n.<\/span><\/li>\n
  2. Dikkat \u00e7ekici konu sat\u0131r\u0131:\u00a0\u00a0<\/span><\/strong> Al\u0131c\u0131lar\u0131n %47’si e-postalar\u0131 yaln\u0131zca konu sat\u0131rlar\u0131na g\u00f6re a\u00e7maktad\u0131r. Bu y\u00fczden dikkat \u00e7ekici bir konu sat\u0131r\u0131 yazmak i\u00e7in \u00e7ok zaman harcaman\u0131z gerekiyor. Baz\u0131 teknikler, al\u0131c\u0131n\u0131n alg\u0131s\u0131n\u0131 anlamak ve sorunlar\u0131na de\u011finen bir konu sat\u0131r\u0131 yazmak, konu sat\u0131r\u0131n\u0131z\u0131 ki\u015fisel ve \u00e7ekici k\u0131lmak ve a\u00e7\u0131k ve anlaml\u0131 bir konu sat\u0131r\u0131 yazmakt\u0131r.<\/span><\/li>\n
  3. Buzlar\u0131 K\u0131rmaya Basit Giri\u015f:\u00a0\u00a0<\/span><\/strong> K\u0131sa bir giri\u015f (2-3 c\u00fcmle) yaz\u0131n ve bunu nas\u0131l \u00f6\u011frendi\u011finizi a\u00e7\u0131klay\u0131n. Ba\u015far\u0131lar\u0131n\u0131 \u00f6v\u00fcn ve kendilerini \u00f6nemli hissetmelerini sa\u011flay\u0131n.<\/span><\/li>\n
  4. Kat\u0131l\u0131m i\u00e7in sorular sorun:\u00a0\u00a0<\/span><\/strong> Ara\u015ft\u0131rman\u0131z ve al\u0131c\u0131n\u0131n sorunu hakk\u0131nda bir soru sormal\u0131s\u0131n\u0131z. Sorunuz tek sat\u0131rl\u0131k olmal\u0131 ve potansiyel m\u00fc\u015fterinin ilgisini yans\u0131tmal\u0131d\u0131r.<\/span><\/li>\n
  5. K\u0131sa bir \u00e7\u00f6z\u00fcm\u00a0\u00a0<\/span><\/strong> \u00f6nerin: \u00dcr\u00fcn\u00fcn\u00fcz\u00fc veya hizmetinizi tan\u0131t\u0131rken, \u00fcr\u00fcn \u00f6zelliklerinin bir a\u00e7\u0131klamas\u0131na de\u011fil, faydalara odaklan\u0131lmal\u0131d\u0131r. Potansiyel m\u00fc\u015fterinin \u00fcr\u00fcn veya hizmetlerinizden elde edece\u011fi faydalar\u0131 yaz\u0131n. \u0130\u015flerini b\u00fcy\u00fctmede ne kadar etkili olaca\u011f\u0131 konusunda \u00e7ok net olun. K\u0131sa ve basit tutmak sizin i\u00e7in hile yapacak.<\/span><\/li>\n
  6. Bir Harekete Ge\u00e7irme \u00c7a\u011fr\u0131s\u0131:\u00a0\u00a0<\/span><\/strong> Potansiyel m\u00fc\u015fterinin so\u011fuk e-postan\u0131zla yapmas\u0131n\u0131 istedi\u011finiz \u015feyi elde etmek i\u00e7in bir harekete ge\u00e7irici mesaj yazman\u0131z gerekecek. Eylem basit bir cevap, bir arama planlamak, \u00fcr\u00fcn\u00fcn\u00fcz hakk\u0131nda yorum yapmak veya bir i\u015f g\u00f6r\u00fc\u015fmesine giren herhangi bir \u015fey olabilir. \u00dcr\u00fcn\u00fcn\u00fcz\u00fc so\u011fuk e-postan\u0131zda hemen satman\u0131za ger\u00e7ekten gerek yok.<\/span><\/li>\n
  7. E-posta imzas\u0131:\u00a0\u00a0<\/span><\/strong> \u0130mzan\u0131z k\u0131sa ve anlaml\u0131 olmal\u0131d\u0131r. \u0130mzan\u0131zla asla \u00e7ok fazla gereksiz veri eklemeyin. Ad\u0131n\u0131z\u0131, etiketinizi, e-posta kimli\u011finizi ve kurulu\u015f ayr\u0131nt\u0131lar\u0131n\u0131z\u0131 eklemeniz yeterlidir. Bu ayr\u0131nt\u0131lar, al\u0131c\u0131n\u0131n sizin hakk\u0131n\u0131zda daha fazla bilgi edinmesine yard\u0131mc\u0131 olacakt\u0131r. Telefon numaran\u0131z\u0131 ve sosyal medya ki\u015filerinizi yaln\u0131zca gerekirse ekleyin.<\/span><\/li>\n<\/ol>\n

    E-postalar\u0131 Atla: T\u0131klama Sonras\u0131 Optimizasyon<\/span><\/h2>\n

    E-posta pazarlama kampanyas\u0131n\u0131n ba\u015far\u0131s\u0131, d\u00f6n\u00fc\u015f\u00fcmler ger\u00e7ekle\u015fti\u011finde elde edilir. A\u00e7\u0131k oranlar veya t\u0131klama oranlar\u0131, e-posta komut dosyas\u0131 yazman\u0131z\u0131n ba\u015far\u0131s\u0131n\u0131 b\u00fcy\u00fck olas\u0131l\u0131kla belirleyecek olan bo\u015f \u00f6l\u00e7\u00fcmlerdir. Al\u0131c\u0131lar\u0131 bir a\u00e7\u0131l\u0131\u015f sayfas\u0131na y\u00f6nlendirdi\u011finizde, a\u00e7\u0131l\u0131\u015f sayfas\u0131n\u0131n kalitesi ve onu nas\u0131l iyile\u015ftirebilece\u011finiz, kampanyan\u0131zda ger\u00e7ekten ba\u015far\u0131l\u0131 olup olmad\u0131\u011f\u0131n\u0131z\u0131 belirler.<\/span><\/p>\n

    T\u0131klama sonras\u0131 optimizasyonla ilgili mutlaka okunmas\u0131 gereken klasik bir makalede Instapage, t\u0131klama sonras\u0131 deneyimlerin \u00e7o\u011funlukla “reklam olu\u015fturmaya” odakland\u0131klar\u0131 i\u00e7in reklam ajanslar\u0131 taraf\u0131ndan genellikle g\u00f6z ard\u0131 edildi\u011fini a\u00e7\u0131kl\u0131yor. Sorun, reklam t\u0131klamalar\u0131n\u0131n yaln\u0131zca %3’\u00fc d\u00f6n\u00fc\u015ft\u00fcr\u00fcld\u00fc\u011f\u00fcnde ba\u015flar. Makale daha sonra iyi bir t\u0131klama sonras\u0131 optimizasyonun \u00fc\u00e7 aya\u011f\u0131 oldu\u011funu a\u00e7\u0131kl\u0131yor:<\/span><\/p>\n

      \n
    1. \u00d6l\u00e7eklenebilir\u00a0<\/span><\/strong> Yap\u0131: Birden \u00e7ok t\u0131klama sonras\u0131 deneyim olu\u015fturmak i\u00e7in uygun \u00f6l\u00e7ekte a\u00e7\u0131l\u0131\u015f sayfalar\u0131 olu\u015fturun. \u00d6zel bir URL k\u0131salt\u0131c\u0131 ile birden \u00e7ok \u00f6zel URL olu\u015fturabilir, \u00e7e\u015fitli etiketler ekleyebilir, hedef kitlenizi b\u00f6l\u00fcmlere ay\u0131rabilir ve ba\u011flant\u0131lar\u0131 ve ziyaret\u00e7ileri tek bir yerden y\u00f6netebilirsiniz.<\/span><\/li>\n
    2. Optimizasyon\u00a0<\/span><\/strong> : Neyin i\u015fe yaray\u0131p neyin yaramad\u0131\u011f\u0131n\u0131 g\u00f6rmek i\u00e7in s\u0131k s\u0131k A\/B testi<\/span><\/li>\n
    3. Ki\u015fiselle\u015ftirme\u00a0<\/span><\/strong> : Hedef kitlenin her b\u00f6l\u00fcm\u00fc i\u00e7in a\u00e7\u0131l\u0131\u015f sayfalar\u0131n\u0131n \u00f6nemini art\u0131r\u0131n. Bu s\u00fctunlar \u00fczerinde \u00e7al\u0131\u015farak ve bunlar\u0131 geli\u015ftirerek, ziyaret\u00e7ilerin t\u0131klama sonras\u0131 deneyimi ve dolay\u0131s\u0131yla yolculuklar\u0131n\u0131n kalitesi ka\u00e7\u0131n\u0131lmaz olarak iyile\u015fecektir. Ben Aston’\u0131n a\u00e7\u0131klad\u0131\u011f\u0131 gibi, “‘m\u00fc\u015fteri yolculu\u011funu’ iyile\u015ftirmenin, m\u00fc\u015fteri memnuniyetini yakla\u015f\u0131k %20 oran\u0131nda art\u0131r\u0131rken, geliri %15’e kadar art\u0131rd\u0131\u011f\u0131 kan\u0131tlanm\u0131\u015ft\u0131r.” Bu tek ba\u015f\u0131na e-posta kampanyan\u0131z\u0131n d\u00f6n\u00fc\u015f\u00fcm oran\u0131n\u0131 art\u0131racakt\u0131r.<\/span><\/li>\n<\/ol>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

      Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131 Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131 Bir\u00e7ok insan i\u00e7in e-posta pazarlamas\u0131 bir say\u0131 oyunudur. Sadece birka\u00e7 yan\u0131t almak i\u00e7in \u00e7ok say\u0131da e-posta g\u00f6nderirler. Bu nedenle e-posta pazarlamas\u0131nda s\u00fcrekli olarak yeni teknikler ve form\u00fcller ar\u0131yorlar.\u00a0 Kendini e-posta pazarlama gurusu ilan eden ki\u015filer, teknikleri ve y\u00f6ntemleri burada …<\/p>\n","protected":false},"author":1,"featured_media":4720,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[25],"tags":[1418,1417],"class_list":["post-6295","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-tr","tag-email-marketing-mistakes-tr","tag-hic-mantikli-gelmeyen-3-yaygin-e-posta-pazarlama-hatasi"],"yoast_head":"\nHi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131 - zdmaa<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/zdmaa.com\/tr\/email-marketing-mistakes\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131 - zdmaa\" \/>\n<meta property=\"og:description\" content=\"Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131 Hi\u00e7 mant\u0131kl\u0131 gelmeyen 3 yayg\u0131n e-posta pazarlama hatas\u0131 Bir\u00e7ok insan i\u00e7in e-posta pazarlamas\u0131 bir say\u0131 oyunudur. Sadece birka\u00e7 yan\u0131t almak i\u00e7in \u00e7ok say\u0131da e-posta g\u00f6nderirler. 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