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Ecco perché la pubblicità è diventata l'ultima garanzia di un convincente ritorno sull'investimento nel 2022 - zdmaa Ecco perché la pubblicità è diventata l’ultima garanzia di un convincente ritorno sull’investimento nel 2022
Nel 2019, l’industria globale deve affrontare molte sfide, che si tratti di una società internazionale di petrolio, gas o big tech Inc, continua la necessità prevalente di un miglioramento continuo della loro efficacia (ottenere un interessante ritorno sull’investimento)
Il modo più veloce per migliorare i risultati è rafforzare le strategie di marketing che vengono implementate per conto del tuo marchio. come? Diversificando e personalizzando le campagne, o ciò che gli esperti chiamano pubblicità.
foto digitale 2.0 Secondo i principi pubblicati su Forbes (che sottolineano l’importanza dei media guadagnati), possiamo concludere che possedere un’azienda di successo commerciale non ha nulla a che fare con la fornitura di prodotti o servizi di qualità, anche se è un indicatore importante della sua redditività a lungo termine in il mercato.
Invece, il tuo obiettivo aziendale rimane quello di costruire un’immagine positiva (degna di nota). Non è sufficiente pubblicizzare i vantaggi della tua soluzione in ogni piattaforma: un concetto di Marketing 1.0. Devi acquisire credibilità, dai collaboratori agli azionisti, agli investitori, ai clienti e al pubblico in generale. Prova di ciò è l’aumento del numero di ricerche in Google per parole chiave come: apparire sui media, ottenere un collegamento in Forbes , ecc.
Per questo è stata assunta un’agenzia pubblicitaria . Sfruttano le loro relazioni per stabilire relazioni positive con il pubblico situato in comunità ideali per raggiungere gli obiettivi del marchio. Dinamiche 2.0 significa trascendere le conversazioni che si svolgono nel mercato; Invece, lo crea.
formula di lavoro Costruirai fiducia e guadagnerai credibilità come marchio scegliendo la trasparenza, presentandoti come sei ed essendone la parte migliore. Ma per farlo, potresti voler eseguire i seguenti passaggi:
Il tuo marchio come fonte: dare per ricevere. Il concetto di content marketing tradizionale è semplice perché si basa sul pubblico di destinazione che capisce che fornisci preziose conoscenze, strumenti e informazioni. Tuttavia, in termini di pubblicità, il tuo marchio deve apparire come un esperto nel suo campo: fornire alle persone le informazioni di cui hanno bisogno, per suscitare il loro interesse e renderle interessate a ricevere più aiuto. Il numero di collaboratori è prevalente al giorno d’oggi e troverai molte opzioni e portali per questo.
Altruismo commerciale: a differenza della 1.0, il punto di dare informazioni non è ottenere nulla in cambio – almeno all’inizio; Ma usare una comunicazione basata su “informazioni di cronaca” in modo chiaro e conciso, per promuovere un senso di comunità. Questa situazione è tipica delle relazioni personali, che, forse, puoi identificare nella tua cerchia ristretta: questo è esattamente il punto. A differenza di qualsiasi altro “marchio freddo”, la tua soluzione avrà un aspetto umano e la tua cerchia ristretta sarà interessata a supportare qualsiasi iniziativa proposta da quella relazione.
Raccomandazioni: una volta stabilito il collegamento, devi dimostrare con prove concrete che ciò che stai facendo aiuta molte persone. Puoi farlo condividendo le testimonianze di persone che hanno lavorato con il tuo marchio, hanno apprezzato le soluzioni e si sono sentite bene in seguito. Come saprai che la tua strategia pubblicitaria sta funzionando? Uno dei grandi vantaggi di questa strategia digitale è che i suoi risultati sono facili da misurare e analizzare. Tra le molte cose che puoi fare per determinare se l’approccio funziona, ci sono le seguenti:
Menzioni: quando assumi la forma di un detective, puoi seguire i riferimenti al tuo marchio utilizzando strumenti come Mention, SumoMe, Brand24, Buzzsumo o Klout. Metriche web: essere nei media assicura più traffico al tuo sito web, poiché avrai metriche come visite uniche, clic e moduli scaricati. Puoi misurare l’analisi del traffico del tuo sito web utilizzando strumenti come Google Analytics, Majestic e SEMrush On-Page SEO Checker. Indicatori di conservazione: analizzano l’impressione del contenuto disponibile sulle tue piattaforme, che utilizzerai come supplemento alle informazioni visualizzate su siti Web esterni. Qui puoi vedere il tasso di ritorno, il tasso di rifiuto, il numero di pagine per visita e la frequenza della visita.
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