Staying in touch digitally is a great way

You don’t have to read this blog post to know that last year was one of the craziest ever. Just like the rest of the world, we worked from home, attended countless Zoom meetings, made brewed coffee and watched Tiger King, but most importantly, we learned how important our roles as digital marketers are.

Over the course of the year, we’ve come to truly appreciate the privilege of living in an advanced digital age. It has allowed us to stay in touch with our clients and continue to provide them with the full support they have come to expect from us.

Don’t get us wrong, we love personal marketing, but if 2020 proves anything, digital marketing is more important than ever. Staying in touch digitally is a great way to interact with users and support traditional in-person marketing efforts.

Social media is more powerful than ever

Social media marketing has been on the rise for years now. While most brands have drawn attention to the importance of using social media as part of their marketing efforts, many fail to develop a solid social media strategy — or one at all.

Managing social media is more than just posting memes and responding to comments here and there. It requires robust content creation, proper planning, and close monitoring by a communications professional. With a well-thought-out social media strategy, any brand can use it to their advantage.

Live broadcasts are here to stay

Live streaming use has naturally surged during the pandemic and is here to stay. Gone are the days of needing to secure food, venue and more for every event. While you shouldn’t use live streaming for all of your events, it’s a great way to cut some costs for a few and make sure you don’t miss out on invitees from other locations. The best part? Live broadcasts can be used for almost any event, from auctions to hiring events and even shows.

Video content is now a necessity

The hard truth is that our attention spans are getting shorter and shorter. So short that some have even said that most humans have a shorter attention span than a goldfish. Most people don’t enjoy reading long posts (we’re surprised you got this far. Give yourself a pat on the back!) but would rather receive this information in video form.

With so many brands trying to recover from last year’s losses, it’s important to stay ahead of the competition, and you can do so through the use of video. It’s important to note that not every video project has to be a full production (although it’s a smart move to get some professional content). Anyone with an iPhone or a beautiful camera can contribute to creating great video content.

User-generated content is the key to trust

The pandemic has made online shopping an essential part of people’s lives. Online shopping = Seeing dozens of reviews. It is more important now than ever for a brand to get strong reviews from happy customers directly on the products, on their website, and on social media. Get to know the client personally? Ask them to review the product or testify to use it for marketing purposes.

Digital is no longer the way of the future, it is now

In the end, marketing is not easy. Fortunately, we have over 20 years of experience in digital marketing. So, it’s safe to say that we’re somewhat of an expert. Whether you’ve never worked with digital marketing before or need to improve your strategy, TKG has what you need. Contact us to start a conversation.