The importance of having a proper media positioning strategy for your brand

For links in the media (media placements) thematic top of the advertising project SEO and PR (public relations) work together. The client page achieves instant advertising success in a major market, as well as boosts SEO with a link to a trusted website.

Much has been written about whether advertising and marketing complement each other, and even about one of these disciplines “sending” above the other. As we said in a previous article, the discussion was covered by the advertising side and the SEO page.

I think there are three things in progress:

• SEOs learn how to use PR techniques as part of their job
• SEO and PR teams join their individual skills in collaboration campaigns.

Each of these trends has the potential to win editorial links. However, getting these links is not easy, even though they appear daily.

So I looked at 10 examples of articles with editorial links taken from the major news pages, the New York Times, the BBC, the Washington Post, and the Guardian. These articles included a total of 20 external links to different pages.

What knowledge can the Majestic Toolkit provide for SEO and PR professionals? After analyzing a group of articles with embedded external links for exploration, I was able to draw some valuable conclusions and suggest an investigation that would provide greater knowledge.

1. Do the big media prefer big companies over small companies?

Getting media coverage on an important portal – like GoodNoon media placements – is, in fact, a huge deal, meaning inexperienced people practicing PR can think beyond their means. Therefore, they do not take this into account.

But this is not true, even a novice can get coverage in the media.

I took 20 web pages that appear in our article samples and submitted them in the Bulk Backlinks tool. This showed the emergence of many small businesses and new businesses, and 52% of the pages had less than 500 reference domains: a

According to Forbes, we’re not supposed to assume they’re too young to get coverage, go ahead and make their argument if a journalistic interest has as many possibilities as anything else.

2. Single articles with multiple editorial links

I also found examples of articles where multiple links appear, a New York Times article contained 9 external links.

Journalists want to be balanced in their coverage, and if a press release grabs their attention, they are very likely to do a Google search to find competitors they want to include in their article.

One lesson from this is imagining the searches journalists can do and optimizing accordingly.

3. Backlink analysis reveals editing context

One of the great advantages of link analysis for PR staff is the ability to view the link, and thus coverage, in its context. Link analytics provide unique access to the page on which the link is located and the page to which it is directed.

4. Filtering in “issues that are news” reveals competitors’ strategy

Another great feature of PR correlation analysis is the ability to filter topics “News” This screenshot comes from iFixit Analysis. com – You have entered the Site Explorer page. Click on the Attributes tab.

When filtering the news, this analysis provides a great picture of competition activity and its study provides excellent understanding.

5. Additional Modes Placement Views Revealed With Clique Hunter

Informative articles with numerous editorial links can be used to find new opportunities. The web pages that appear are by definition in the same business and are dynamically interfering with the search for ads. So entering them into the Clique Hunter widget will reveal more media coverage and opportunities to you!

This is a good way to look for new media publishing opportunities with the added advantage of knowing that selected media are willing to provide editorial links.

6. Topic analysis suggests opportunities for specialized publications

Finally, the analysis of the topic may point to many opportunities for niche publications that may not have been discovered.

Finally, let’s look at two articles with several links. Click and look at this article.

• How do you think these links got there?
• What do you think the journalist was trying to achieve?
• What will you do to get the journalist’s attention?
• Who do you think was the main influence behind the article?
• How do you think all these editorial links appear?
• In what sense was the journalist’s experience different?

The answer to these questions will be given in a certain way within the chief journalist and editor and the companies that helped these articles come to life.

In the second part of this article, I will analyze these questions, further, I will reveal the other eight articles we use and summarize lessons we can all learn to increase our chances of getting editorial links.

If you have any comments or questions you want to ask, please do so in the comments below. Even better, if you have editorial links, you can also share your experiences in the comments.