Designing a website with SEO in mind from the start makes it easy for you to stay on top of it as your website grows. Trying to increase your SEO score even more in the future is even more difficult. Here are five tips for getting SEO in your design from the start.
1. Choose a reasonable field
Your choice of domain name can have a huge impact on your success with SEO, but not in the way that you might expect. You don’t need to include any keywords in your domain name, for example. However, it is worth making sure that any variations of your domain name and any associated subdomains are redirected to your main website.
2. Get a good host
It doesn’t matter how good your website is if you don’t have a powerful host lined up. Your choice of hosting service will determine how easy and reliable your website is for users. Your choice of host will also affect the speed at which your website loads. This is another metric that Google considers when determining your SEO score. Websites that load slowly and inefficiently will score less than those that are fast and responsive.
3. Find the right CMS
Your CMS is the tool you use to add new content to your website. WordPress is an example of a very popular content management system and is a great starting point for beginners. However, there is an endless variety of content management systems for you to choose from.
4. Work with the pros
If this is your first website, or the first time you are in charge of SEO oversight for a website, there is no shame in calling in VIPs to help you. Hiring a professional digital marketing agency like WSI Digital Ltd early in the process will enable you to incorporate their advice into the design of your website from its inception.
The higher your SEO score, the more traffic will flow to your website. The more traffic you bring in, the higher your chances of monetizing it effectively. Hiring a professional digital marketing agency can be costly, but if you do it right, you can easily recoup your expenses in increased revenue.
5. Pay attention to the structure of your website
There are a wide range of factors that Google takes into consideration when determining your SEO score. Long gone are the days when Google was only interested in keywords and phrases on a web page. Search engine giant SEO algorithms are much more complex today and take into account a much wider range of metrics. Among the many things that Google now sees when determining your SEO score, the structure and infrastructure of your website are among the most important.
Pay special attention to your URLs. Your URL should be easy to read for a human user. After taking a simple look at the URL bar, the user should be able to see exactly where they are on your website and how they got there.
Search engine optimization is no longer just about keywords. Your SEO score now takes into account every aspect of your website design. By putting SEO at the heart of your design, you’ll have a much easier time keeping up with it.