Want to learn how to generate leads with LinkedIn for free?

As a business owner in 2021, LinkedIn will likely play an integral role in your digital marketing strategy. In fact, 94% of B2B marketers use the platform to promote their brand, and 82% of them feel LinkedIn is the most important networking platform to focus on.

While 65% of business owners feel generating leads is their biggest marketing challenge. However, if you follow these tips, you will be able to become a better LinkedIn user and generate leads with Linkedin for free:

Keep adding new content

In order to create a LinkedIn Page that makes it possible to generate quality leads, you will need to regularly publish new content that is engaging, informative and tailored to the unique needs of your audience. Also, it is usually best to use the long content of your LinkedIn page, which makes it easier to explain complex concepts to your audience.

However, it is essential to ensure that readers remain engaged. Here are some tips that can help you create engaging and effective content for your LinkedIn Page:

• Use visual marketing techniques, such as videos, photos, and animations that explain what your products and/or services can offer customers.
• It’s better to spend a few minutes each day promoting your brand on LinkedIn than to spend an infrequent amount of time on the platform.
• Get to know your target audience better by looking at who viewed your LinkedIn account.

Create effective visual aids

While LinkedIn is best known for being a platform for written content and networking, you can also take advantage of a wide range of visual marketing techniques on the platform, which can be an effective way to grow your business. As a B2B marketer, visual aids can make it easier to explain how your products and services work, and this can dramatically improve your ability to get leads on LinkedIn.

This is because the concepts you’ll need to explain can be more complex if you’re promoting your brand to other business owners than if you’ve focused on B2C (business to customer) marketing. There are several main reasons why visuals make it easy for you to gather leads on LinkedIn:

• Videos, where you speak directly to viewers, can be a powerful lead generation tool.
• If you can post an explainer video of your product(s) in action, this can be a very effective way to generate leads.
• Videos tend to hold people’s attention for longer than written content.
• Instagram reels for small businesses may attract interest in your company’s LinkedIn profile.

Use analytics software

Analytics software can make it possible to choose more effective keywords, create better content, and improve your market research. Here are some of the most important things to keep in mind when using analytics software to help you promote your brand on LinkedIn:

• It is best to choose analytics software designed specifically for LinkedIn users. This will increase its effectiveness in internal search engine optimization.
• Choose analytics software that allows you to easily track leads on LinkedIn. This will make it easier to manage your LinkedIn marketing campaign.
• Look for analytics software that offers a free trial.

Pay attention to your internal search rankings

In order to increase your visibility on the platform, it is important to improve your LinkedIn SEO strategy. While choosing keywords is one of the most important things to consider, these tips can also help you improve your LinkedIn SEO strategy and connect with potential customers:

• LinkedIn SEO is similar to search engine optimization on other social media platforms, which means that most effective strategies elsewhere will work on LinkedIn.
• Make sure your LinkedIn profile page is completely filled out, and keep a close eye on the number of profile views you get.
• It’s important to pay attention to your local search rankings on LinkedIn.

Expand your network on LinkedIn

To get the most out of any LinkedIn marketing strategy, it’s important to make your network as large as possible. This makes lead generation easier, can allow you to connect with others in your industry, and is possible for free! Here are some tips that can help you grow your LinkedIn network, connect with decision makers in your industry, and start getting more interest in your brand:

• Make sure to include a high-quality profile picture on your page.
• Pay close attention to your summary. Make sure it includes a comprehensive and concise overview of your professional resume, tailored to the unique needs of your audience.
• Only try to connect with individuals who have something in common with you, and show the LinkedIn profile of any individual you feel might be interested in connecting with you.
• Using LinkedIn Premium can make it easy to build a large LinkedIn network.
• Attending community outreach events.
• Pay close attention to your LinkedIn personalized lead recommendations and LinkedIn dashboard.
• Frequently check your list of suggested connections.
• Make a habit of asking friends and colleagues if they have a LinkedIn account, and always add them as a contact if they have one.
• Always use LinkedIn Sales Navigator to guide your lead generation strategy on the platform.
• After you find a strategy that works, stick with it months or even years into the future.
• Post an update regularly to connect with people on the platform.

We can improve your LinkedIn marketing strategy

If you are trying to improve your local search rankings on LinkedIn or any other aspect of your marketing strategy on the platform, we provide exactly what you are looking for. That’s because we’ve helped companies of all shapes and sizes do much better on LinkedIn. So, get in touch with us today and take the first step towards collecting leads on the platform more effectively!