4 Ways a VPN Can Benefit Your SEO Strategy
Using a VPN can improve your SEO strategy by keeping your data safe and giving you access to organic search engine results pages (SERP) rankings from all over the world.
A VPN encrypts a user’s Internet communications by hiding their IP address, allowing users to access blocked websites, appearing to be in another country, and having greater digital security.
Search Engine Optimization (SEO) is now an important component of most marketing strategies.
Here are the six ways a VPN can benefit your SEO strategy.
VPNs are a workable solution
The VPN creates a bridge between your device and another foreign VPN server. Within this process, your data is encrypted at one end and decrypted at the other foreign server, making the data in transit.
Then your traffic continues from your VPN server to the blocked website, showing your IP address, and masking your device’s original IP address.
Simply put, you take a detour through the VPN server from your IP server to another external server before reaching the target page. While these technical aspects may seem a touch intimidating, most of these open VPN service providers have simple interfaces that are very easy to use, which means you can use them easily.
Get a more accurate reading of program results pages
The benefit of using a VPN for your SEO strategy is that it displays organic rankings internationally. With the increase in the amount of geo-restricted content, tracking pages and cookies. It’s hard for digital marketing professionals to look at search results the same way users do.
Slanted SERP rankings will have a huge impact on your SEO strategy. Without a proper understanding of your current rankings, it will be difficult to strategize your SEO campaign accordingly.
Without a VPN, it is impossible to see the real SERPs of a particular site, which can simply limit your SEO strategy. Rankings for the same keyword may vary depending on the search source.
Avoid Google Ad Preview Mistakes
Google Ad Preview is an important tool when planning and monitoring your PPC campaigns.
It allows you to read keyword searches on different sites to check your ad as well as organic listings.
It also allows you to monitor your pay-per-click (PPC) ads without the risk of low click-through rates (CTR).
The best way out of this is to use a VPN that allows you to verify both organic and paid results the right way.
Without a VPN, you will have to rely on the Google Ad Preview tool which has the ability to mix paid results and organic listings – and this leads to confusion in your SEO strategy.
Consider the features you would like your VPN to have
There is a lot to consider before deciding what type of VPN subscription to use. For digital marketing agencies and SEO professionals, the most important issues are the number of sites and the coding process.
Not all VPN providers provide a similar range of locations to their users. Some of them provide a few that contain two or three different sites while others have a hundred.
By choosing a VPN that has more locations, you can see the SERP rankings of other countries. More sites displayed means more markets you can target for your SEO campaign.
With more sites, you can easily target your PPC campaigns more effectively in more destinations.
If you are considering opting for a free VPN, be sure to read their privacy policies and terms of use as many of these free apps have been offered to share your data and information with third parties.
