5 Things to Check When Organic Traffic Suddenly Drops

When you run an online business or have a website for your traditional business, your goal is to get as many people as possible to your website. The more people visit your site, the higher the chance of converting them into customers. This is often done by using search engine optimization to improve your ranking on Google and other search engines.

While it would be great to have organic traffic to your site always grow or at least stay consistent, this is not often the case. Many websites suddenly lose a lot of organic traffic and the reason behind this is confused. This loss of traffic can lead to a lot of stress as well as lost revenue. Pinpointing the source of this loss can be tricky, but there are a few places you can look for it.

With that in mind, this blog post will look at 5 things to check when organic traffic drops suddenly.

Did you miss some good links?

Backlinks are one of the most important parts of search engine optimization (SEO). Backlinks are when a site links to your site. It’s a great way for new people to learn about and discover your site. Getting a backlink from a huge website or high authority web page can significantly increase your organic traffic. However, just as having a backlink can help your traffic, missing a link can hurt it.

So if you notice your traffic dropping, it makes sense to check if you’ve lost some high-quality links. With online tools, you will be able to check and see if you have lost some links and if so, where they came from. You may decide to access the site that removed your link or you may decide to leave it alone. Either way, if you lose some links, it’s a good idea to start your link building efforts again to try to replace them.

Have changes been made to the algorithm?

The Google algorithm is responsible for millions of hassles among SEO professionals and digital marketing agencies. Although there are some major changes or updates that happen, there are hundreds of others that are much less significant. Either way, each of these updates is likely the cause of your low traffic.

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One small change in policy, a change in what affects rankings or one in a million other things can have an impact on your traffic. It is a good idea to stay abreast of these updates and to stay updated on various developments in the world of SEO. You should try to identify what changed, if anything new is penalized and how to make sure you stick to the new rules or algorithm.

Was your site penalized for something?

Every now and then, Google (either an algorithm or a human reviewer) might penalize a site. This site could be deceptive, send spam links or keywords, or simply break the guidelines in some other way. Even something like unnatural links to your site can lead to penalties.

If you are penalized, it is best to get rid of what caused the problem and make sure it does not happen again. Also, know that being hacked can often lead to punishment as well. Once your site is cleaned up, you should start to experience some growth in traffic as long as you keep your consistency and don’t fall back into old habits.

Hacking is very common nowadays, especially websites using WordPress CMS are vulnerable to hacking if they are not hosted on the best UK web hosting server. Web hosting not only plays a vital role in the speed of loading your website but also contributes to the overall security of your website.

If your website is hacked, Google will immediately de-index it from the SERP. Your website will also be labeled “This site has been hacked” . Always choose your web host wisely. You can also check out the top 10 web hosting providers and choose one that best suits your needs.

Has the quality of your content decreased?

Another big reason your organic traffic may be dropping off a cliff has to do with the quality of your content. When many sites try to grow and get consistent traffic, they will ensure that their quality is incredibly high. Unfortunately, many sites will be satisfied once they get traffic, and produce lower quality content.

These sites will be penalized for such low-quality content, as Google is all about promoting pages that deliver value. If your content is lazy, poor or repetitive, your traffic numbers will be affected. Instead, make sure that all the content you put out is of high quality and offers real value to your readers and visitors. So if you notice that your traffic is taking a cue, make sure of the quality of the content you are putting out. Naturally and appropriately use anchor text , write content that provides value and check for errors. Things like the length of the content and the use of images can also help.

Are competitors taking your power?

The Internet is home to millions and millions of websites, so there is no way to be the only one in a particular place. As a result, you definitely have some competition. The drop in traffic can simply boil down to your competitors taking it away from you. If your competitors rank higher than you know, it makes sense why your traffic is lower.

This could be through adding new content, launching a new product or service, or simply improving your SEO efforts as a whole. Now the ball is in your court and you have to take first place from them. This can be done by optimizing on-page SEO, getting high-quality backlinks and consistently delivering high-quality content.

In conclusion, we hope this article was able to help you check and learn why your organic traffic is low.