8 essential ingredients for gaining audience engagement on Instagram

Instagram is the perfect social networking platform to showcase the visual appearance and creativity of your brand.

Your brand doesn’t really have to be “visually appealing or engaging” to have an “Instagram-Worthy Snap.”

Many “monotonous industries” such as packaging manufacturers or IT consultants do a great job of providing engaging content and compelling visuals every day.

Here are some simple things you should consider to make your Instagram branding strategy immeasurable.

1. Update your CV

The first thing to do after creating an Instagram account for your brand is to renew your bio. Since Instagram only provides one link in the bio, make sure you place the link that goes to the central landing page of your company website.

2. Focus on real followers

When the primary focus is on developing an engaging audience, try to focus on getting “real followers”. Don’t just keep following to improve numbers instead, support loyal customers.

3. Dealing with the public

“Indeed, connect with your customers.

Use the language they use.

Talk about the things they are talking about.

Never feed a lion with power.” — Jay Akonzo, Vice President, NextView

Don’t neglect your audience. Try to engage with your audience through comments and respond to their inquiries.

4. Get the perfect shot

Instagram’s is basically a photo-centric platform so make sure the photo you post doesn’t show off your poor photography/graphics skills. Light, image header, shapes and color should be on point.

Instagram filters are made to add residual weather effects to your post.

An important factor in securing your brand on Instagram is posting only on top of your photos and graphics. With a compelling photo and video editing app like Instasize, you can produce professional edits in no time.

In addition to photo editing tools and filters, it allows you to add a call-to-action with elegant text layouts, or frame your photos with border and crop tools – all reasonable means to create high-quality Instagram posts for your poster.

5. Caption Capture

Instagram is all about captions ! Placing rich and essential content in a subtle way can work wonders for your post. Try to use well-planned and call-to-action phrases that don’t sound too traditional or hectic.

6. Use the Live . feature

Many brands and social media influencers are sporting Instagram stories and live video features to connect with their audiences more efficiently.

You can also use these features to boost your brand’s relevance in your followers feed, connect with them on some behind-the-scenes anecdotes, or collude with other brands to expand your reach. Increase audience through high quality live videos and story marketing.

You can also connect your audience in a question and answer session to develop a trustworthy relationship with them.

“Good content is not about telling stories well. It is about telling a true story well.” – that

7. Use the social media scheduling tool

Maintaining all your social media accounts for sure and on time is another vital part of your social media marketing strategy.

Make sure it’s synced with your entire social media content management.

For smart and convenient management of your social media accounts, we suggest using a tool like Social Champion for a social media posting schedule.

It will help you to be more productive and post like a pro on every social media account in one click.

8. Use appropriate hashtags

Instagram hashtags help you make your content or post visible, but using them effectively is also an art. Instagram gives a limit of 30 hashtags per post. Many try to fit the overall limit while others focus on the trend.

“90% of Instagram posts from top brands use seven or fewer hashtags.”

“In a world full of robots, be human”

Everyone has a different aesthetic and personal taste when it comes to selecting the image to post. The best tip or trick is to act and write more humanely to stay in touch with your followers while using hashtags effectively. A hearty caption is the key to sharing!

Or start building your personal brand on Instagram. Try this free personal branding worksheet to learn how to do just that.

In Instashell!

With millions and billions of active users every day, Instagram has definitely gained a lot of strength and power in the world of marketing.

Instagram users appreciate high-quality content.

Create visuals that provide your audience with interesting information or showcase your brand in a new and unique way.

Enhance your content by writing engaging, entertaining captions.