Since social media is constantly evolving, you need a content strategy, otherwise you may be tempted to post content without thinking about your engagement goals. So, what types of content will get more shares?

When content attracts engagement, there is usually something exciting that the audience pays attention to. If you don’t know your audience well, this would be the first place to start planning your new social media content strategy.

To help your social media content journey, we’ve rounded up the best proven social media content ideas. However, these ideas are just the beginning. It’s best if you take a full social media audit, create buyer personas, and start an editorial calendar to create your new content.

Social media post sharing ideas

From trying out some new layouts to creating stunning visuals with new tools, there are a variety of ways to create engaging flyers. Since social media is designed to deliver content to audiences looking to consume, if you don’t get any engagement on a post, you may need to take a step back and look at what your audience likes on other pages first.

You can also use Facebook Insights, Google Analytics, and other social content tools to find out your best content to share and get more ideas.

1. Try Instagram Reels

Instagram announced Reels in late 2020 and since then, people have become obsessed with posting 15 to 60 second videos. These videos are easy to use and interact with, and help your brand reach audiences instantly.

Many brands use Instagram Reels to target more mature audiences, rather than the TikTok experience, which tends to be of a much younger age. To create a reel, you need a short video of something interesting about your brand and make sure it’s less than 60 seconds in length. You can also include hashtags to help your Reel get seen by the right audiences.

2. Repurpose your best evergreen content

Do you know what your best content pages are? You can use Google Analytics and Facebook Insights to understand which posts and web pages are getting the most traffic and engagement. Once you do that, you can use these themes to create other content. For example, let’s say your page “How to take care of rose gardens all year round” gets the most traffic on your site.

You can use such data to create a Facebook or Instagram thread about rose gardens, including how to care for them, gardening tips, setting up a conservatory, and many other topics. Tools like Answers Answer.com can also help you find frequently asked questions about keywords, which you can then use to create Q&A posts on social media.

Ideally, this content is evergreen, which means that you can post it at any time and it will constantly provide likes, shares, and followers. It is important to keep these articles updated and provide new information, especially when linking to posts on your blog or company website.

3. Partnering with influencers

If you search for your audience on different social media platforms, you probably have a list of popular influencers or accounts that your audience follows. These may be other brands, but in many cases, an individual with 10,000 followers or more posts on topics related to your business.

These are the movers and shakers of social media, and they have the power to send a lot of clarity to your brand on social media channels. You’ll want to choose influencers that match your aesthetics and language, as well as those who are professional.

The best way to find influencers is to look at popular hashtags related to your products and services, find out what accounts your audience is following, or try an influencer search site like www.heepsy.com.

Depending on the size of the audience and the type of content you agree with, you can get thousands of followers overnight with just the right post. Some brands choose to run contests, while others like influencers to showcase the product with a YouTube video.

Famous influencers will likely have a fee and it can be very expensive to work with them. However, if you know that a particular influencer word will bring a lot of engagement to your page and content, then this is an easy way to gain exposure and more followers in a short period of time.

4. User-generated content

When a social media user submits a review or testimonial about your brand, this is incredible publicity for your company, but it also provides social proof, making their friends and followers want to check out your content as well.

Sharing is how many brands are found on social media. With a simple email follow up, you can also promote this type of content by showing you how to display social media posts, testimonials and videos with your product on your website or in your social media feed.

Reposting user-generated content, especially testimonials and positive reviews, also helps others see how great your brand is and why they should engage with your content.

5. Write more blogs

Original content is king these days. Everyone has seen a lot of old content reposted, which is why having behind the scenes content and new mentoring content from the experts is really important. You want to share the best with your audience, including the insight that comes directly from your knowledge. Otherwise, you are vomiting what someone else has already said.

However, you want to have a look at what competitors are posting and what topics they post about on their blogs. You can actually use their research to create more original work, while also answering questions about these topics your audience may have. This makes your content better for SEO, but it also improves interaction on social media.

There are different types of search that will bring social media users to your content. Blogging also gives your company an opportunity to consistently post positive and informative content related to your products and services. Your content can drive free organic traffic across search engines and social media channels when cross-posted.

When you create directories and long content, you are also establishing authority and building linking opportunities. This helps your website to rank higher in search engines. While sharing this content on social media, the post will increase his ranking signals as you get more shares and likes.

In addition, blog content redirects the social media audience to your website. You can post your links and content directly to your feed, rather than sharing what others are doing. Facebook, Instagram, Twitter, Pinterest, and LinkedIn offer the best communities for sharing blog content.

You’ll want to find out where your audience is getting their content from before committing to all of these channels. In many cases, brands stick to channels 1 to 3 for sharing blog content, unless you use a social media scheduler like Hootsuite or Tailwind.

6. Create eye-catching media

Research shows that video is the best format for sharing on social media. In many cases, videos play automatically, which attracts the attention of a user who scrolls their feed, resulting in longer plays and clicks on the platform. If they really like the video, they can even share it with their friends.

This should be your goal with all the visuals on your social media pages. Your content should elicit a response at first sight. What do you say with pictures and color palette? Do your messages match the tone and voice your audience loves? Do you use carousel slider posts, videos, or just singular posts?

While single-image posts aren’t necessarily bad, they’re the bare minimum to get engagement these days. Unless you already have a lot of followers or you use Twitter, posting a photo on Facebook, Instagram and LinkedIn with your post is vital to get more engagement.

You should also add gifs and emojis to your posts. This is a great way to interact with social media users, and it also makes your post stand out. There are also a variety of tools to help you create custom GIFs and stickers for your brand to use in your Instagram Story.

7. Start an Industry News Series

So maybe you are just getting started with content and don’t have a blog of your own. It’s time to start planning one, but in the meantime, you can create industry news posts to generate some easy engagement for your company page.

Industry news posts work best on social platforms like LinkedIn, Twitter, and Facebook. It is content that a certain audience would like to consume who are familiar with your industry. You’ll want to find breaking news or interesting facts to spread to your audience and share because it’s relevant to their industry.

8. Contests and giveaways

As we mentioned in our influencer section, contests are a great way to get quick engagement, especially when you partner with a popular brand or influencer that your audience already follows and likes.

You can host a contest or giveaway on social media at any time. Not only will this method help you gain new followers and likes instantly, but you can also have participants share the post with friends to get more engagement.

One thing to keep in mind is that you will need to post your own rules and guidelines. These should provide instructions on how to enter the contest, but you also want to comply with any laws. For example, you may need to specify that only people over the age of 13 can enter the competition.

9. Fill in your event calendar

Your event calendar is shared when someone likes or plans to attend an event. Everyone in their feed can see them sign up for your event as well. This is why having events, even if they are virtual, can boost your engagement tenfold.

Social media is perhaps the best platform for promoting events, be it a podcast, webinar, or a personal soiree. If you are hosting any kind of event, you should add it to your event calendar on Facebook and promote it through a post.

10. Happy Holidays

You will always see brands posting graphics on holidays, wishing fans a Happy 4th of July or a Merry Christmas. However, there are a number of vacations in between, and in many cases, they may be relevant to your company. For example, did you know there is a science fiction day? If you run a book store or movie review page, you should know something about this holiday and post something fun to honor.

People love to engage in holidays because it is related to their interests and is fun and easy to share with friends. These posts also have emotional appeal. People are more likely to engage with your posts on holidays, which is why it’s a good opportunity to post 1 or 2 holiday posts per month.

11. Career Opportunities

Are you hiring? Some quick and easy engagement can come from job postings. Simply create a graphic with some exciting messages to entice people to join your team. It’s also a great way to find dedicated employees if you have a following. You can find someone who has always wanted to work with your brand and knows everything about your business.

12. Start a Content Series

You can combine a number of different post formats, such as videos, images, infographics, and podcasts, into a content thread. Your followers will get used to seeing this content pop up in their feed every two weeks, where you share some new information or behind-the-scenes content.

Perhaps your series is about inviting guests to your podcast or YouTube show to answer questions about a particular topic. This type of content works well for starting a new interest with your social media viewers, especially if you have influencers, experts, and other hobbyists invited to host the series with you from week to week.

Attract and engage new followers easily

It’s time to build your post and start gaining more followers. If you need help with your content marketing and social media engagement strategy, the experts at EMA Marketing have plenty of creative ways to drive traffic and get more likes. How would you start your social marketing strategy? Let us take care of the research and launch the perfect social media strategy for your business.