Use Instagram Stories and Live Streams to get more followers and engagement 

Instagram algorithm

There are many pieces to the Instagram algorithm, but one of the most influential is the relationship.

All of this means that Instagram prioritizes showing you posts from people close to you, and determines your relationships with people based on your interactions with them.

For example, the longer you stay on someone’s post, and the more you constantly like and comment on that specific person’s posts, that person’s posts will be closer to the top of your feed.

Enter Instagram Stories and Live Streams

Instagram Stories

With Instagram Stories, you give people more ways to interact with your content.

The more ways you give people to interact with your posts, the more potential engagement you’ll get in your posts.

The more people interact with your posts, and the longer they interact, the more the Instagram algorithm will prioritize showing your posts to them in the future.

Consider the ways anyone can interact with a typical Instagram post:

• Like
• Suspension
• Opinion
• Share
• Memorizes

Now consider the ways anyone can interact with your Instagram Story:

• Take part in polls
• Answer questions
• ask questions
• Click on the stickers

Instagram Stories give people four more ways to interact with you.

This is important because someone might not want to leave an original comment, but might already answer a question in front of them.

Outside of sharing, Instagram Stories also make it easy for you to get discovered.

Especially when you consider the fact that now 500 million people are watching and using Instagram Stories every day.

Cora property .

Someone might have missed a post you uploaded a couple of hours ago, but saw an Instagram story you posted.

Additionally, if you have been using your Instagram Stories as “what you missed” from the past few days/weeks, people who missed your posts but viewed your story may come back and check out the original post.

Instagram live broadcast

Like Instagram Stories, live broadcasts give people more ways to interact with you.

Additionally, when you host a live broadcast, your followers also get a notification that says “[Your Username] has started a live video. Watch it before it ends!”

The person who missed your post may see this notification and tune in to the live broadcast.

In addition to that, you can also invite any followers who are online to join your broadcast.

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If those followers join your broadcast, you get the additional potential benefit of discovering their followers for you, participating in your broadcast, and maybe even following you.

Likewise, you can also DM friends and followers online that you broadcast live.

And be sure to interact with your broadcast viewers!

Your responses won’t affect your broadcast’s overall engagement rate as much as viewer engagement, but it doesn’t hurt.

Aside from affecting the engagement rate, interacting with viewers will increase the likelihood that they will continue to engage.

conclusion

The Instagram algorithm prioritizes showing you posts from people you’ve interacted with in the past.

Instagram Stories and Live Streams give people more ways to see and interact with your content.

The more ways people can discover and interact with your content, the more likely your posts will continue to show people’s feeds.

If people keep seeing your posts near the top of their feed, they are more likely to keep sharing… It’s a nice cycle!