Hotel related social post ideas to boost engagement

Everyone says social media marketing for a hotel should be on point. Facebook, Twitter, Pinterest and Instagram are how to reach and interact with potential guests to promote the hotel. But do you know what this looks like? Your questions regarding social posts related to the hotel have been answered.

Statistics don’t lie: videos and photos work!

Americans are eager to travel again. A recent OTA survey from Booking showed that 24% of respondents would like to visit less frequented destinations, while 26% are looking for independent hotels. These are potential hotel guests who need to see what you have to offer.

Therefore, your marketing campaign may include a combination of locally focused approaches.

• Hashtags work – what are the main features of your site? What special event attracts guests? Put a lot of photos on your website and social media with the right hashtags. It puts your information in front of people searching the tags.
• Local Restaurants – Connect with a local restaurant and be the guide that informs travelers about dishes and events hosted by the restaurant on social media.
• Embrace the season – there’s always a holiday to enjoy – even the mysterious ones. Holiday publications make excellent publications with hashtags and search engine optimization (SEO). It can put you in front of customers who might not have even thought about traveling before they saw your information.
• LinkedIn for Business Travel – If you host business travelers or have the amenities to support them, create a LinkedIn social media strategy that highlights this aspect of your customer service.
• Respond to your critics – Bad comments can become exceptional social media posts. Admit mistakes and show what you did to correct them. Everyone loves a success story.

Diversify your content on every social network

You already know that LinkedIn appeals to a particular demographic. The same goes for all social media sites. So why are so many hotels and resorts taking shortcuts by posting the same photos and messages on all platforms? There are a lot of ways you can go about it with different sharing styles. One size never fits all, and if you take advantage of this knowledge, it can be a huge boost to your social media presence.

For example, on Twitter, you could address a shout-out to different employees and refer to a more comprehensive post describing each one of those people. Facebook is great for sharing your loyalty program. Show happy guests as they get their free gifts. Of course, whether you focus on YouTube content for special occasions or blog articles about the region, you need someone who understands your brand tone and makes it fun. Hiring a writer or social media marketing agency might be exactly what you need.

Interacting with your audience should be another aspect of your social media strategy. Post quizzes, host contests, run local public events, and interact with hotel-related social posts posted by your guests. An excellent practice is to retweet happy holiday photos of your guests. This level of engagement also means answering questions or responding to comments left by social media users.

Keep in mind that once you start posting social media content, you need to be consistent. It distracts users away when you post once in a blue moon. Even if you don’t have anything useful to say, post shareable photos that highlight the essence of your brand. For some, this means focusing on experiences, while for others, it is an opportunity to emphasize the luxurious side of their possessions.

Focus on a cohesive brand voice that represents your ownership personality

Gorgeous holiday photos on social media platforms are all over the place. Everyone is familiar with the view of white beaches, clear blue waters and palm trees. However, if you run a hotel in this place, what makes you stand out? The answer, which is great for using a branded hashtag, is personality.

Brand-focused posts on social media channels that allow personality to shine can take many forms.

• Attract leisure and business travelers by viewing the pool view from the Business Services Desk.
• Show off your four-legged guests (if you’re a pet-friendly place).
• Court influencers by inviting them to a hotel-specific challenge, such as relaxing from dawn to dusk in a poolside cabana.
• Connect with local travel guides to submit blogs about the city and its attractions.
• Enjoy a karaoke night that is openly targeted at the locals and has loads of pictures.
• Focus on local highlights and your place’s relationship to them; It gives potential guests an understanding of where you are.

How to focus on social media marketing for hotels

In a perfect world, you should promote your property everywhere. Do you have the time or staff to consistently create meaningful social media posts on multiple platforms? If not, then it makes sense to design your social media marketing strategies with the most viable platforms that will bring you success.

For example, Facebook is the one platform everyone should be using. Since it maps corporate pages, it is in your best interest to claim your page. Here, you can post videos, reviews, specials and a world of content. Twitter is more for the content creator who lives in the moment. If it has an expiration date, you’ll want to put it on Twitter.

Instagram is ground zero for visual content. Users who visit the site would like to see the hotel’s frequently updated social posts. Pinterest is also focused on images, but is geared more towards travelers who want to plan the perfect vacation. The difference between Instagram and Pinterest is like window shopping and writing checks. To this end, do not overlook the effectiveness of the hashtag for Small Business Balls!

Speaking of hashtags, don’t forget to take advantage of the different options available to you. In addition to the hashtag, which should accompany all photos and posts, there are location-based options, general hashtags such as “love” or “weekend”, and item-focused hashtags that may include “lunch” or “brown hashtags”.

How do you get there?

While some argue that it takes a large marketing budget to achieve this kind of social media interaction, you can actually achieve this goal with a focused campaign. You see, it’s all about using social media to effectively tell stories and generate leads. If you need help, contact us today.