HubSpot CMS Hub Benefits

Gone are the days of using multiple platforms to host and manage your website. Say goodbye to confusing and time consuming processes and hello to the HubSpot CMS Hub.

CMS Hub is built on HubSpot’s CRM

CMS Hub is built on HubSpot’s CRM, a system that allows you to leverage visitor data to create unique experiences. This makes it extremely easy for teams to interact with contacts and view their data, past interactions, and activities.

You will also receive insight into how your contacts interact with your website and content. From page visits to submissions and even open emails, giving you the ability to create custom follow-ups. The marketing and sales teams can then use this in-depth information to build relationships with leads and customers.

Working in the CMS Hub allows you to seamlessly integrate with other marketing, sales, and services tools to expand your overall digital experience.

Flexibility for developers

The CMS Hub uses flexible features and allows developers to create websites that are easy for marketers to update themselves.

Developers can write code using their favorite tools and then sync the files with the CMS. All themes, modules, and templates created can then be easily updated by different teams using the drag-and-drop page editing tool. This saves continuous development time, allowing content creators to manage website updates and allowing developers more time to focus on more complex coding.

CMS Hub Let’s take control of the marketing

Working with themes, modules, and templates created by developers, marketers and content creators can quickly and easily make updates and add new content to your website.

With the full view of contact data, marketers are also able to create personalized experiences and use in-depth testing for different content, calls to action, and models to improve performance.

CMS Hub includes features that help marketers every day:

• SEO Recommendations – From the SEO home screen or page by page, look at the changes that will improve your website and take action.
• Drag-and-drop editor – quickly make edits and add new content without the need for code changes.
• Adaptive Testing – Choose multiple page skins that HubSpot will monitor and work as the best performing option.
• Contact Reports – See how contacts interact with your website, content types, sources, and campaigns all from within your HubSpot CRM.

Speed, security and reliability

Building your website on a CMS Hub means hosting and managing your website within HubSpot.

Website maintenance can take a very long time. With HubSpot Hosted CMS, there are no platform updates, no need to worry about server maintenance, and all security, backups, and uptime are managed by HubSpot.

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