8 Most Effective Web Design Techniques of 2022
8 Most Effective Web Design Techniques of 2022
Web design in the digital environment is more vulnerable to changes in technology. Therefore, designers continue to tackle the growing number of technically demanding tasks and create innovative, easy-to-use, easy-to-understand and professional websites for business owners.
In 2020, the wider use of mobile devices has overtaken desktop computers in terms of overall internet usage, download volume, and content display. So, take a look at the prominent trends in the web design industry in 2020 in detail below:
1. More focus on AMP
Due to the increasing use of mobile devices for surfing the Internet, web designers and developers are emphasizing the use of Accelerated Mobile Pages (AMP) for web design tasks. With the help of this technology, it is possible to create pages that load almost instantly on all devices. At the moment, AMP has been implemented on more than 1.5 billion pages.
Take a look at key events related to AMP technology:
| important dates | Important developments |
| October 7, 2015 | Google introduced the AMP project to the market. |
| February 24, 2016 | Google officially launched AMP. |
| September 20 2016 | Google has included AMP pages in its search results. |
| November 4, 2016 | Google announced the use of the Mobile-first index. |
| March 2017 | Google organized the AMP conference and said it supports AMP technology for search engines – Baidu, Sogou and Yahoo Japan. |
| May 23, 2017 | Google started converting display ads to AMP format and launched AMP targeted pages for search advertising. |
| The date has not yet been published | The successful launch of the mobile first indicator. |
AMP pages work the same way as regular HTML pages. It is supported by all modern browsers and WebView in applications. While creating AMP files, web developers use various technical and architectural solutions to speed up the download speed of content.
You can also place ads on the page and keep track of stats in an easy way. Moreover, AMP files can be cached in the cloud. Therefore, the content quickly appears on the visitor’s phone screen.
2. The growing demand for progressive web applications
In recent years, the popularity of native mobile applications has exceeded all expectations of mobile Internet users.
New generation progressive web applications can easily collect information about the best user experience. So, we designers have embodied this in mobile applications. This technology first appeared in 2015.
Always keep in mind that PWA does not require installation as you can open the PWA in the browser simply by typing the URL.
Apart from this, WA complies with the latest compatibility standards and works in all modern browsers.
It is also available to users in standalone mode, which stops the nonsense caused by the temporary lack of the Internet. With the HTTPS protocol serving PWA, it ensures that data is transmitted securely.
3. There is a great need to create websites by monitoring user behavior
Guessing is not an ideal practice in the business world. With modern solutions, you can easily hate content users like your site and what isn’t working.
Professionals should know that the more they know about the target audience and how they use websites, the better they can optimize them to increase conversions. So, track user behavior and optimize your website accordingly.
With the help of modern tools such as SEMRush, you can get a number of invaluable information about visitors, such as clicks, mouse movements, downloads and scrolling.
You can record their activity to understand how the average user interacts with your site and pay enough attention to each block of the site. Google Analytics, Google Trends, Heatmaps, different types of reports, A/B testing, etc. – let you know what works and what doesn’t. Keep all these things in mind and build websites accordingly.
4. The increasing use of virtual and augmented reality in web development projects
Virtual reality and augmented reality are now used in web design and development industry as they are easily accessible to ordinary users.
In simple words, virtual reality creates independent digital worlds and augmented reality adds digital content to our reality. These two techniques are indisputable accelerators of interaction with the target audience because they cause a very strong emotional reaction.
Apart from this, VR and AR create huge possibilities for visualization. So, by using these web development trends and techniques, you can greatly increase your audience in just a few days.
5. Increase the use of SSL and HTTPS protocol
These days, the use of SSL and HTTPS protocol is increasing with each passing day.
In simple words, SSL (Secure Socket Layer) is a technology that provides an encrypted communication between a browser and a web server for data integrity, encryption, and authentication.
Always keep in mind that some SSL certificates also display your company name in green for better identification.
Using an SSL certificate protects users’ confidential information and allows them to transact without the risk of data loss. Therefore, it increases customers’ trust in your brand and you get more business opportunities.
It also improves your business’s reputation in the eyes of search engines. It should be noted that Google prefers HTTPS websites over non-HTTPS websites when it has to display results in its SERP.
Most importantly, an SSL certificate makes your site safe from various types of online security attacks.
6. Using PHP 7 in Web Design Projects
PHP powers about 82.4% of all websites available on the World Wide Web. PHP 7 release brought a lot of changes in the web design and development industry.
New global functions, classes, interfaces, and constants appeared with PHP Server. Some PHP functions are outdated now, but many of the features are very useful for web designers and developers.
It helps you translate code into machine language using the high-speed Just In Time (JIT) engine and significantly improve your website’s performance.
7. Animations and transitions are the basis of Motion UI
Artificial intelligence, blockbuster movies, and the wide distribution of the Motion UI library are the following web development trends that are spreading rapidly with each passing day. You can easily work with Motion UI as the library package includes a CSS file with ready-made effects and other files, allowing you to create your own animation without asking someone for help.
You can easily move site elements and add transition effects to create individual CSS animations and even rows and groups of animations.
So, in 2020, Motion UI appears to be one of the key areas of web design and development as it allows professionals to add simplicity, flexibility and universal personality to almost all web projects and applications.
8. Increased use of chatbots and artificial intelligence
These days, there is quite a buzz around artificial intelligence in the web development industry.
Almost all the major IT companies, such as Facebook, Google, Microsoft, IBM and Amazon, have started using artificial intelligence and chatbots to increase their profit margins.
In fact, Chatbot is a computer program based on machine learning and natural language processing.
It acts as a virtual interlocutor and helps people search for specific information, conduct transactions, interact with brands, solve problems, etc., easily and effortlessly.
Many leading web designers and developers argue that by 2020, AI-based technologies will likely include voice recognition technology and change the way visitors use the WWW and interact with brands.
concluding remarks
All web designers and developers must be prepared for changes at all times. These are some of the latest web design techniques of 2020. Simply use them to create user-focused, professional and eye-catching websites and help businesses multiply their profits by leaps and bounds.
